Thom Browne Holds a ‘Teddy Talk’ in Playful Toy-Themed Show

The Thom Browne Fall 2022 collection is modeled during his fashion show at the Javits Center on Friday, April 29, 2022, in New York. (AP)
The Thom Browne Fall 2022 collection is modeled during his fashion show at the Javits Center on Friday, April 29, 2022, in New York. (AP)
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Thom Browne Holds a ‘Teddy Talk’ in Playful Toy-Themed Show

The Thom Browne Fall 2022 collection is modeled during his fashion show at the Javits Center on Friday, April 29, 2022, in New York. (AP)
The Thom Browne Fall 2022 collection is modeled during his fashion show at the Javits Center on Friday, April 29, 2022, in New York. (AP)

The 500 audience members were sitting in neat rows, and they’d definitely gotten the memo on attire: All were perfectly dressed in a classic gray Thom Browne suit.

They were very quiet, too, perhaps because they knew Browne’s show Friday evening was a special occasion, held in New York rather than Paris where he usually stages shows, to coincide with Monday’s Met Gala. But also probably because they were stuffed animals.

To be precise, these were teddy bears, lined in tiny chairs to hear a motivational “Teddy Talk.”

It was yet another Browne extravaganza, more a slice of theater or performance art than a runway show, this time with an unusually playful vibe. In his narrated script, Browne — a consummate showman who is also one of America’s most successful designers — sought to educate the crowd of bears and humans (in bigger chairs) about finding one’s authentic self. In this case, Browne was saying, we all have a “toy version” that’s more exaggerated and crazier, but one that’s worth connecting with.

How did this high concept connect to fashion? That’s a question that Browne answers, luckily, with ensembles that are small feats of creative engineering. Here, his toy-store theme extended from countless versions of his classic gray suit, trimmed and pleated in brightly colored silks, to his whimsical handbags and footwear, like the alphabet-block purses and platform shoes, or the “Hector” handbags, inspired by his own dog, extended to toy ponies and other nursery creatures.

The show, staged in an airy theater on Manhattan’s far west side, began with two huge doors opening on an imaginary shop. A few shoppers entered in tweeds and tall, stovepipe-like hats, a vaguely 19th-century look. One group together carried an extra-long “Hector” bag, with three sets of handles.

“New York, where you come to find yourself,” announced the soundtrack. “A lifelong search, a lifetime of questions … finally and completely answered.” The “Teddy Talk” was beginning.

The speaker or “head bear” was dressed in a signature Browne gray flannel short suit, but with a teddy-themed hat and bear-like shearling gloves and platform boots. Via the soundtrack, he told his bear-filled audience about his favorite New Yorkers who had been lost, until they came to this store, “to find their true selves.”

A procession followed of 25 smartly dressed adults, both women and men in various tweeds and flannels but with the classic looks brightened with bright colors — red, white and blue trim, or sometimes gold and green. Their hair was styled in dramatic topiary-like creations amounting to head-topping modern sculptures. But the fantasy element was yet to come: a second procession of 25 more models, each a “toy version” of one of the previous 25.

These human toys had splotchy makeup and exaggerated features. The toys they represented were old-school, like Slinkys, those classic colored alphabet blocks, or jack-in-the-boxes. Each “adult” element was exaggerated — sometimes literally blown up to fantastical proportions. Accessories were particularly fanciful, especially those alphabet-block shoes — literally piles of blocks which, it must be said, were better navigated by the female models than the men.

In the front row was recent Grammy winner Jon Batiste, in a checked Browne suit, and actor-musician Leslie Odom Jr. in a cream-colored shorts ensemble, among others. Vogue’s Anna Wintour, three days away from the Met Gala she runs, was next to Andrew Bolton, head of the Met’s Costume Institute and curator of the exhibit to be launched by the gala, “In America: An Anthology of Fashion.”

The culmination of the sartorial storytelling was a “meeting” of the two groups, when both the adults and their toy versions came back out, then turned to face and actually speak to each other, laughing and smiling.

Models laughing and talking on the runway? That may have been the most unique element of all. “Finding your true self,” the speaker intoned at the end. “Unique. Authentic. Confident. Always be true to yourselves.”



Zalando Adjusts 2025 Guidance as Concerns for H2 Growth Arise 

03 March 2021, Berlin: The logo of online retailer Zalando is pictured on the Zalando Campus at Mercedes-Platz in Berlin. (dpa)
03 March 2021, Berlin: The logo of online retailer Zalando is pictured on the Zalando Campus at Mercedes-Platz in Berlin. (dpa)
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Zalando Adjusts 2025 Guidance as Concerns for H2 Growth Arise 

03 March 2021, Berlin: The logo of online retailer Zalando is pictured on the Zalando Campus at Mercedes-Platz in Berlin. (dpa)
03 March 2021, Berlin: The logo of online retailer Zalando is pictured on the Zalando Campus at Mercedes-Platz in Berlin. (dpa)

German online fashion marketplace Zalando adjusted its 2025 guidance to include newly acquired About You, but signs of higher inventories and discounting amid sluggish consumer sentiment fueled concern for second-half growth.

Shares reversed course to trade down 5.6% at their lowest in almost a year, giving up gains earlier in the session. Including the drop, they have shed about a fourth of their value this year.

"Most investors own Zalando as a sort of revenue growth stock, helped by the margin expansion," Deutsche Bank Research analyst Adam Cochrane said on Wednesday.

"But the fact that the revenue growth has maybe got less chance of beating (expectations) to the upside is a disappointment."

The Berlin-based company said on Tuesday it now expected gross merchandise volume (GMV) in a range of 17.2 billion to 17.6 billion euros ($19.91 to $20.38 billion), including About You, which represents an increase of 12% to 15% over the previous year figure for the Zalando group.

It had previously expected GMV to grow between 4% and 9% this year compared with 2024.

"Consumer sentiment is not as strong," Co-CEO Robert Gentz said on a media call on Wednesday, adding however that the company was confident of delivering a very strong second half.

While second-quarter GMV, a key metric of the value of all goods sold, rose 5% on the year to 4.06 billion euros, analysts noted a steeper than expected decline of 80 basis points in gross margin in the quarter, dragged by higher discounting.

"The quality of the earnings beat in the second quarter was not maybe as good as hoped," said Cochrane, adding that the second-quarter consensus number had been falling before the release.

"It's still a little bit concerning to me that you're growing your inventory base at the same time as you are having to discount more and your implied sales outlook is a little bit more cautious," Cochrane said.

This could result in more discounts in the second half, putting pressure on gross margin, he added.

Inventories had increased 15% to 1.66 billion euros by June 30 from a year earlier, as the company prepared for the start of the autumn and winter season, it said.

In the current quarter, the company expects continuation of the mid-single digit growth of the second quarter, Co-CEO and interim CFO David Schroeder said on an investor call. "The quarter has started well for us."

Zalando is investing heavily in its European logistics network, which it has also opened up to partners as it seeks to drive growth amid faltering consumer spending and competition from fast-fashion retailers such as Chinese rival Shein.

The About You acquisition was completed in early July, valuing Zalando's smaller rival at 1.13 billion euros.

It forecast adjusted earnings before interest and taxes (EBIT) for the combined group to reach a range of 550 million euros to 600 million euros, helped by Zalando's strong performance in the first half of the year.

Zalando's previous forecast, excluding About You, was for an adjusted EBIT between 530 million euros and 590 million euros.

Gentz said that US tariffs would not directly impact the company, which operates in Europe, though they might hit consumer sentiment in the long term.