Meta Opens First Physical Store

A man experiences the Quest 2 virtual headset during a preview of the Meta Store in Burlingame, Calif., Wednesday, May 4, 2022. (AP)
A man experiences the Quest 2 virtual headset during a preview of the Meta Store in Burlingame, Calif., Wednesday, May 4, 2022. (AP)
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Meta Opens First Physical Store

A man experiences the Quest 2 virtual headset during a preview of the Meta Store in Burlingame, Calif., Wednesday, May 4, 2022. (AP)
A man experiences the Quest 2 virtual headset during a preview of the Meta Store in Burlingame, Calif., Wednesday, May 4, 2022. (AP)

Facebook parent Meta has opened its first physical store - in Burlingame, California - to showcase its hardware products like virtual and augmented reality goggles and glasses.

The store, which is open to the public as of Monday, is made for people who want to test out products like Ray-Ban Stories, Meta’s AR glasses and sunglasses, along with the Portal video calling gadget and Oculus virtual reality headsets.

Shoppers still have to order the glasses from Ray-Ban but can buy the other products at the store.

"It’s a very concrete step from moving away from social media and ads that mislead people and elections and spying and data and all those things to a very physical representation of clean, classy, well-designed, cool hardware that makes you go, ah," said Omar Akhtar, research director at Altimeter, a technology investment firm.

Akhtar said he "didn’t believe in virtual reality" until he sat and tried on the Oculus headset for the first time - and believes this will be the same for others who are able to put on the goggles and try it out. Apple pioneered physical retail stores in Silicon Valley and Meta, which owns Instagram and Facebook, is likely hoping it'll replicate at least some of that success.

"The truth of it is that physical things never went away and they’re never going to go away," Akhtar said. "Everybody realizes that even if we are going to step into the virtual world, we’re going to need to access it with hardware."



Apple Shares Fall as Tariff Costs to Add More Agony

FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
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Apple Shares Fall as Tariff Costs to Add More Agony

FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo

Apple shares fell nearly 3% on Friday after the iPhone maker trimmed its share buyback program and CEO Tim Cook warned of additional tariff-related costs of about $900 million this quarter amid a raging Sino-US trade war.
The Cupertino, California-based company that makes over 90% of its products in China said it plans to shift production of iPhones to India to minimize the impact of President Donald Trump's trade war.
"It looks like Apple is progressing faster than expected with its move to shift production of US phones into the region (India)," said Matt Britzman, senior equity analyst at Hargreaves Lansdown.
Analysts at Wedbush echoed this view, referring to India as Apple's "life raft supply chain" as the company navigates through tariff turbulence.
Cook outlined how Apple has started to build up a stockpile of products so that the majority of its devices sold in the US this quarter will not come from China.
“Tim Cook did his best to reassure investors on last night’s earnings call, but many likely came away still wanting more clarity about what lies beyond June," Matt said, adding that the $900 million hit to profit turned out to be smaller than many had feared.
Apple, which has been grappling with increased competition in key market China from rivals like Huawei due to slower rollouts of AI features, was already in troubled waters before the tariffs hit.
"The question for investors is what can replace China for Apple? This is not an easy question to answer and could threaten the long-term trajectory of Apple’s growth plan," said Kathleen Brooks, research director at XTB.
Despite electronics being exempted from US.President Donald Trump's slew of import tariffs so far, Washington has signaled that some levies could be imposed in the coming weeks.
Big Tech peers Alphabet, Microsoft and Meta Platforms beat quarterly estimates aided by artificial intelligence, while Amazon.com's cloud revenue growth fell short of revenue expectations.
These results were in stark contrast to dour forecasts from consumer electronics companies that are more exposed to tightening consumer budgets - chipmakers Qualcomm, Samsung Electronics, and Intel.
Apple shares lost about 15% so far this year. That compares with a 2.3% fall in Meta, and a nearly 1% rise in Microsoft.
Apple's 12-month forward price-to-earnings ratio is 27.63, compared with Microsoft's 28.64 and Meta's 21.48.