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Microsoft Unveils Upcoming Plans for Video Gamers

The Xbox logo is seen while gamers wait for the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, US, June 11, 2017. (Reuters)
The Xbox logo is seen while gamers wait for the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, US, June 11, 2017. (Reuters)
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Microsoft Unveils Upcoming Plans for Video Gamers

The Xbox logo is seen while gamers wait for the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, US, June 11, 2017. (Reuters)
The Xbox logo is seen while gamers wait for the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, US, June 11, 2017. (Reuters)

In a virtual event attended by Asharq Al-Awsat, Microsoft unveiled its upcoming plans in the videogaming field. The new updates will enable users to play the latest Xbox games on their TV, using a mobile app and a controller.

The company is working on improving its browser experience by focusing on a player-friendly content, as well as upgrading the Windows 11 system to provide advanced features, and a large collection of titles scheduled to launch in July.

Microsoft also announced it plans to launch an Xbox app, compatible with smart TVs in 2022, in partnership with Samsung. The new app will allow users to play the latest games through a cloud service that streams the content directly on their screens.

As of June 30, the service will give users the opportunity to play hundreds of titles, using a controller that connects wirelessly to the TV and a monthly subscription.

These games can also be played via a smartphone app available for Android and iOS, or on PCs.

Microsoft also launched the Moorcroft Project, which allows players to try a demo of the new games before their official launch, notably those developed by independent developers or small start-ups from around the world.

The new version of the Edge browser will display a special gaming content every time the user opens a new tab. Edge users will receive the latest gaming news, recommendations to overcome hard rounds in their favorite game, livestreaming of other gamers’ competitions, virtual competitions, new games, and suggestions of related content.

The company plans to equip its browser with another feature that allows users to enhance the resolution of cloud gaming, and supporting it with a collection of free, popular games.

Speaking about Windows 11, Microsoft revealed it is planning updates targeting players. Game performance will be optimized for windowed games, and other exciting gaming features will be unlocked, including Auto HDR and Variable Refresh Rate (VRR) for a better gaming experience on any screen.

The company announced Sunday that it plans to launch over 50 new titles in the coming months in many categories, including racing, RPGs, combat, space exploration, sci-fi, horror, martial arts and others.

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Technology

Apple Shares Fall as Tariff Costs to Add More Agony

FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
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Apple Shares Fall as Tariff Costs to Add More Agony

FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo

Apple shares fell nearly 3% on Friday after the iPhone maker trimmed its share buyback program and CEO Tim Cook warned of additional tariff-related costs of about $900 million this quarter amid a raging Sino-US trade war.
The Cupertino, California-based company that makes over 90% of its products in China said it plans to shift production of iPhones to India to minimize the impact of President Donald Trump's trade war.
"It looks like Apple is progressing faster than expected with its move to shift production of US phones into the region (India)," said Matt Britzman, senior equity analyst at Hargreaves Lansdown.
Analysts at Wedbush echoed this view, referring to India as Apple's "life raft supply chain" as the company navigates through tariff turbulence.
Cook outlined how Apple has started to build up a stockpile of products so that the majority of its devices sold in the US this quarter will not come from China.
“Tim Cook did his best to reassure investors on last night’s earnings call, but many likely came away still wanting more clarity about what lies beyond June," Matt said, adding that the $900 million hit to profit turned out to be smaller than many had feared.
Apple, which has been grappling with increased competition in key market China from rivals like Huawei due to slower rollouts of AI features, was already in troubled waters before the tariffs hit.
"The question for investors is what can replace China for Apple? This is not an easy question to answer and could threaten the long-term trajectory of Apple’s growth plan," said Kathleen Brooks, research director at XTB.
Despite electronics being exempted from US.President Donald Trump's slew of import tariffs so far, Washington has signaled that some levies could be imposed in the coming weeks.
Big Tech peers Alphabet, Microsoft and Meta Platforms beat quarterly estimates aided by artificial intelligence, while Amazon.com's cloud revenue growth fell short of revenue expectations.
These results were in stark contrast to dour forecasts from consumer electronics companies that are more exposed to tightening consumer budgets - chipmakers Qualcomm, Samsung Electronics, and Intel.
Apple shares lost about 15% so far this year. That compares with a 2.3% fall in Meta, and a nearly 1% rise in Microsoft.
Apple's 12-month forward price-to-earnings ratio is 27.63, compared with Microsoft's 28.64 and Meta's 21.48.