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Microsoft Unveils Upcoming Plans for Video Gamers

The Xbox logo is seen while gamers wait for the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, US, June 11, 2017. (Reuters)
The Xbox logo is seen while gamers wait for the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, US, June 11, 2017. (Reuters)
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Microsoft Unveils Upcoming Plans for Video Gamers

The Xbox logo is seen while gamers wait for the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, US, June 11, 2017. (Reuters)
The Xbox logo is seen while gamers wait for the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, US, June 11, 2017. (Reuters)

In a virtual event attended by Asharq Al-Awsat, Microsoft unveiled its upcoming plans in the videogaming field. The new updates will enable users to play the latest Xbox games on their TV, using a mobile app and a controller.

The company is working on improving its browser experience by focusing on a player-friendly content, as well as upgrading the Windows 11 system to provide advanced features, and a large collection of titles scheduled to launch in July.

Microsoft also announced it plans to launch an Xbox app, compatible with smart TVs in 2022, in partnership with Samsung. The new app will allow users to play the latest games through a cloud service that streams the content directly on their screens.

As of June 30, the service will give users the opportunity to play hundreds of titles, using a controller that connects wirelessly to the TV and a monthly subscription.

These games can also be played via a smartphone app available for Android and iOS, or on PCs.

Microsoft also launched the Moorcroft Project, which allows players to try a demo of the new games before their official launch, notably those developed by independent developers or small start-ups from around the world.

The new version of the Edge browser will display a special gaming content every time the user opens a new tab. Edge users will receive the latest gaming news, recommendations to overcome hard rounds in their favorite game, livestreaming of other gamers’ competitions, virtual competitions, new games, and suggestions of related content.

The company plans to equip its browser with another feature that allows users to enhance the resolution of cloud gaming, and supporting it with a collection of free, popular games.

Speaking about Windows 11, Microsoft revealed it is planning updates targeting players. Game performance will be optimized for windowed games, and other exciting gaming features will be unlocked, including Auto HDR and Variable Refresh Rate (VRR) for a better gaming experience on any screen.

The company announced Sunday that it plans to launch over 50 new titles in the coming months in many categories, including racing, RPGs, combat, space exploration, sci-fi, horror, martial arts and others.

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Samsung Says Trade Turmoil Raises Chip Business Volatilities, May Hit Phone Demand

A man walks past the logo of Samsung Electronics displayed outside the company's Seocho building in Seoul on April 30, 2025. (Photo by Jung Yeon-je / AFP)
A man walks past the logo of Samsung Electronics displayed outside the company's Seocho building in Seoul on April 30, 2025. (Photo by Jung Yeon-je / AFP)
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Samsung Says Trade Turmoil Raises Chip Business Volatilities, May Hit Phone Demand

A man walks past the logo of Samsung Electronics displayed outside the company's Seocho building in Seoul on April 30, 2025. (Photo by Jung Yeon-je / AFP)
A man walks past the logo of Samsung Electronics displayed outside the company's Seocho building in Seoul on April 30, 2025. (Photo by Jung Yeon-je / AFP)

South Korean technology giant Samsung Electronics warned on Wednesday US tariffs could cut demand for products such as smartphones, making it difficult to predict future performance.
According to Reuters, Samsung said it expected its semiconductor business to encounter greater uncertainties throughout the year, while its smartphone shipments faced downward pressure in the second quarter.
The cautious outlook from one of the world's biggest electronics manufacturers reflects the uncertainties roiling global trade due to US President Donald Trump's tariff war, and comes a day after General Motors pulled its annual forecast.
The world's largest memory chipmaker reported a small rise in first-quarter operating profit as customers concerned about US tariffs rushed to purchase smartphones and commodity chips, mitigating the impact of its underperforming artificial intelligence chip business.
It reported 6.7 trillion won ($4.68 billion) in operating profit for the quarter ended in March, up 1.2% from a year earlier and in line with its earlier estimate.
Samsung shares, one of the worst-performing major tech stocks last year, fell 0.4% in line with the broader market.
Steep US tariffs on Chinese goods and toughening restrictions on AI chip sales to China, Samsung's top market, threaten to dampen demand for some of the electronics components the company produces such as chips and smartphone displays.
Trump's "reciprocal" tariffs, most of which have been suspended until July, threaten to hit dozens of countries including Vietnam and South Korea where Samsung produces smartphones and displays.
Samsung said it was considering relocating the production of TVs and home appliances in response to the tariffs.
Chip demand is expected to remain solid in the second quarter, driven by AI servers and preemptive purchasing activities after the pause in tariffs, Samsung said.
But it warned that the frontloading of chip shipments by some customers may have a negative impact on demand later this year.
“We believe that demand uncertainties are growing in the second half as a result of recent changes in tariff policies in major countries, and strengthening of AI chip export controls,” Kim Jae-june, a Samsung vice president in the memory division, said on an earnings call.
Samsung CFO Park Soon-cheol said however that "we cautiously expect the overall performance to gradually improve as we move into the second half, assuming the easing of current uncertainties".
Some analysts were unconvinced, saying the company did not give detailed guidance for its struggling AI chip business.
"With pull-in demand still ongoing and macro uncertainty lingering, the explanation for the 'first-half low, second-half rebound' outlook was lacking," Ryu Young-ho, a senior analyst at NH Investment & Securities said.
AI CHIPS
Samsung's mobile device and network business reported a 23% rise in profit to 4.3 trillion won during the period, reaching its highest level in four years, helped by the latest version of the flagship Galaxy S model with AI features.
Samsung has accelerated smartphone production in Vietnam, India and South Korea ahead of the US duties, a person familiar with the matter told Reuters earlier.
While mobile performed strongly, the chip division's operating profit slumped 42% to 1.1 trillion won from a year earlier despite chip stockpiling by some customers.
Samsung reported a fall in sales of High Bandwidth Memory (HBM) - used in AI processors - due in part to US export controls on AI chips.
Samsung said it had supplied samples of its enhanced HBM3E products to major customers and expected HBM sales, which have bottomed out in the first quarter, to "gradually" rise from the second quarter, without offering detailed targets.
Analysts estimate that about one third of Samsung's HBM revenue has come from China, and it lags behind cross-town rival SK Hynix in supplying such chips to Nvidia in the United States.
SK Hynix last week logged its second-highest quarterly operating profit in the first quarter with a 158% jump to 7.4 trillion won, boosted by strong AI-related demand.
Revenue rose 10% to 79.1 trillion won in the January-to-March period, in line with its earlier estimate of 79 trillion won.