Microsoft Stops Selling Emotion-Reading Tech, Limits Face Recognition

The Microsoft company logo is displayed at their offices in Sydney, on Feb. 3, 2021. (AP)
The Microsoft company logo is displayed at their offices in Sydney, on Feb. 3, 2021. (AP)
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Microsoft Stops Selling Emotion-Reading Tech, Limits Face Recognition

The Microsoft company logo is displayed at their offices in Sydney, on Feb. 3, 2021. (AP)
The Microsoft company logo is displayed at their offices in Sydney, on Feb. 3, 2021. (AP)

Microsoft Corp on Tuesday said it would stop selling technology that guesses someone's emotion based on a facial image and would no longer provide unfettered access to facial recognition technology.

The actions reflect efforts by leading cloud providers to rein in sensitive technologies on their own as lawmakers in the United States and Europe continue to weigh comprehensive legal limits.

Since at least last year, Microsoft has been reviewing whether emotion recognition systems are rooted in science.

"These efforts raised important questions about privacy, the lack of consensus on a definition of 'emotions,' and the inability to generalize the linkage between facial expression and emotional state across use cases, regions, and demographics," Sarah Bird, principal group product manager at Microsoft's Azure AI unit, said in a blog post.

Existing customers will have one year before losing access to artificial intelligence tools that purport to infer emotion, gender, age, smile, facial hair, hair and makeup.

Alphabet Inc's Google Cloud last year embarked on a similar evaluation, first reported by Reuters. Google blocked 13 planned emotions from its tool for reading emotion and placed under review four existing ones, such as joy and sorrow. It was weighing a new system that would describe movements such as frowning and smiling, without seeking to attach them to an emotion.

Google did not immediately respond to request for comment on Tuesday.

Microsoft also said customers now must obtain approval to use its facial recognition services, which can enable people to log into websites or open locked doors through a face scan.

The company called on clients to avoid situations that infringe on privacy or in which the technology might struggle, such as identifying minors, but did not explicitly ban those uses.



Trump Offers Support to Musk's Car Company in a Surprising Post as Tesla Stock Plunges

Mar 22, 2025; Philadelphia, PA, USA; Elon Musk and President Donald Trump during the Division I Men's Wrestling Championship held at Wells Fargo Center. Mandatory Credit: Eric Hartline-Imagn Images/File Photo
Mar 22, 2025; Philadelphia, PA, USA; Elon Musk and President Donald Trump during the Division I Men's Wrestling Championship held at Wells Fargo Center. Mandatory Credit: Eric Hartline-Imagn Images/File Photo
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Trump Offers Support to Musk's Car Company in a Surprising Post as Tesla Stock Plunges

Mar 22, 2025; Philadelphia, PA, USA; Elon Musk and President Donald Trump during the Division I Men's Wrestling Championship held at Wells Fargo Center. Mandatory Credit: Eric Hartline-Imagn Images/File Photo
Mar 22, 2025; Philadelphia, PA, USA; Elon Musk and President Donald Trump during the Division I Men's Wrestling Championship held at Wells Fargo Center. Mandatory Credit: Eric Hartline-Imagn Images/File Photo

President Donald Trump took to social media Thursday morning to support Elon Musk's car company, a startling development given their bitter public feud.

”I want Elon, and all businesses within our Country, to THRIVE,” Trump wrote on Truth Social, Reuters reported.

The post wasn't enough to help Tesla's stock, which fell sharply after the company reported another quarter of lackluster financial results and Musk warned of some potentially “rough quarters” into next year. At midday, the stock was down around 9%.

Late Wednesday, Tesla said revenue fell 12% and profit dropped 16% in the April-June quarter. Many prospective buyers have been turned off by Musk’s foray into right-wing politics, and the competition has ramped up in key markets such as Europe and China.

Investors have been unnerved by Musk's social media spat with the president because Trump has threatened to retaliate by ending government contracts and breaks for Musk's various businesses, including Tesla.

But Trump struck a starkly different tone Thursday morning.

“Everyone is stating that I will destroy Elon’s companies by taking away some, if not all, of the large scale subsidies he receives from the US Government. This is not so!" Trump wrote. “The better they do, the better the USA does, and that’s good for all of us.”

After Trump's massive budget bill passed earlier this month, Tesla faces the loss of the $7,500 EV tax credit and stands to make much less money from selling regulatory credits to other automakers. Trump’s tariffs on countries including China and Mexico will also cost Tesla hundreds of millions of dollars, the company said on its earnings call.

Musk has blasted the budget bill on his own social media platform X for adding to US debt at a time when it is already too large. The Tesla CEO has called the budget pushed by the president a “disgusting abomination” and has threatened to form a new political party.

On Wednesday's call, Musk said the electric vehicle maker will face “a few rough quarters” as it moves into a future focused less on selling cars and more on offering people rides in self-driving cars. He also talked up the company's business making humanoid robotics. But he acknowledged those businesses are a ways off from contributing to Tesla’s bottom line.

Tesla began a rollout in June of its paid robotaxi service in Austin, Texas, and hopes to introduce the driverless cabs in several other cities soon. Musk told analysts that the service will be available to probably “half of the population of the US by the end of the year — that’s at least our goal, subject to regulatory approvals.”

“We’re in this weird transition period where we’ll lose a lot of incentives in the US,” Musk said, adding that Tesla “probably could have a few rough quarters” ahead. He added, though, “Once you get to autonomy at scale in the second half of next year, certainly by the end of next year, I would be surprised if Tesla’s economics are not very compelling.”