NEOM Announces Strategic Partnership with McLaren Racing

NEOM announced on Monday a new strategic partnership with McLaren Racing Company. (SPA)
NEOM announced on Monday a new strategic partnership with McLaren Racing Company. (SPA)
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NEOM Announces Strategic Partnership with McLaren Racing

NEOM announced on Monday a new strategic partnership with McLaren Racing Company. (SPA)
NEOM announced on Monday a new strategic partnership with McLaren Racing Company. (SPA)

NEOM announced on Monday a new strategic partnership with McLaren Racing Company. It will be the Title Partner of the McLaren Formula E Team and McLaren Extreme E Team from the 2022/2023 season.

In a statement, CEO of NEOM Nadhmi Al-Nasr said: “Our partnership with McLaren Racing complements NEOM’s commitment to driving sustainable solutions and tackling some of society's most pressing challenges.”

“The partnership will allow us to share our collective resources and experience to yield exciting results, not only for our own organizations, but also for the broader automotive and sports industries.”

“NEOM is an economic engine for the Kingdom of Saudi Arabia and will be a hub for innovative businesses like McLaren Racing to conduct cross-industry research, incubate, collaborate and bring new technologies to the world,” he added.

CEO of McLaren Racing Zak Brown said: “We are delighted to welcome NEOM to the McLaren Racing family. This is an incredible way to kick off our entry into Formula E and to unify our electric racing series.”

“We are thrilled to introduce NEOM McLaren Electric Racing and to work with NEOM to nurture talent and drive innovation.”

“Working with OXAGON’s innovative advanced and clean industries eco-system will allow us to make meaningful contributions through our bespoke Accelerator program which exists to leverage performance-driven data and translate this into the culture and thinking of our partners,” he added.



‘Flooding Rains’ Threaten to Dampen Paris Olympics Opening Ceremony

Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. Spectators are seen behind the Eiffel Tower ahead of the opening ceremony of the Paris 2024 Olympics. (Reuters)
Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. Spectators are seen behind the Eiffel Tower ahead of the opening ceremony of the Paris 2024 Olympics. (Reuters)
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‘Flooding Rains’ Threaten to Dampen Paris Olympics Opening Ceremony

Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. Spectators are seen behind the Eiffel Tower ahead of the opening ceremony of the Paris 2024 Olympics. (Reuters)
Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. Spectators are seen behind the Eiffel Tower ahead of the opening ceremony of the Paris 2024 Olympics. (Reuters)

The Paris Olympics look likely to get off to a soggy start.

Meteo-France, the French weather service, is predicting “flooding rains” Friday evening when the opening ceremony is set to unroll along the Seine River. But the show is set to go on as planned, starting at 1:30 p.m. EDT/7:30 p.m. CEST and should last more than three hours.

Already in the late afternoon, skies were gray with intermittent drizzle. There was a silver lining, though, with temperatures expected to stay relatively warm throughout the evening.

Instead of a traditional march into a stadium, about 6,800 athletes will parade on more than 90 boats on the Seine River for 6 kilometers (3.7 miles). Though 10,700 athletes are expected to compete at these Olympics, hundreds of soccer players are based outside Paris, surfers are in Tahiti and many have yet to arrive for their events in the second week, organizers said Thursday.

Hundreds of thousands of people, including 320,000 paying and invited ticket-holders, are expected to line the Seine’s banks as athletes are paraded along the river on boats.