‘Meeting Audience for First Time Is Best Feeling Ever,’ Guy Manoukian Tells Asharq Al-Awsat

Guy Manoukian performs on stage. (Getty Images file)
Guy Manoukian performs on stage. (Getty Images file)
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‘Meeting Audience for First Time Is Best Feeling Ever,’ Guy Manoukian Tells Asharq Al-Awsat

Guy Manoukian performs on stage. (Getty Images file)
Guy Manoukian performs on stage. (Getty Images file)

If you haven’t attended a Guy Manoukian concert yet, then you definitely lost the chance of having an artistic dose of happiness and enthusiasm.

On stage, Manoukian turns into a mass of musical notes as he plays the piano. His presence doesn’t resemble that of other musicians, and his concerts are not just about entertainment. He sings and triggers excitement and energy in his audience through a three-dimensional artistic language that few can master.

Manoukian recently performed at the French Olympia Theater, and he's set to play a concert at Lebanon’s Beiteddine Festival on July 16. His fans in Detroit, Montreal, Houston, London, and many other places, are also waiting his concerts.

His Beiteddine concert, whose tickets sold out a few days after the official announcement, brings Manoukian back to his artistic origins. He has already performed twice on that stage to great acclaim.

Today, the festivals are returning with the Lebanese-Armenian musician, to reclaim their charm and significant position on the map of Lebanese festivals.

“It’s my third concert in Beiteddine. This stage is like a home that I miss and want to visit every now and then. When I perform in Lebanon close to my people and my audience, it feels different, especially after a long time away,” he told Asharq Al-Awsat.

Manoukian has prepared a diverse musical program that features both Lebanese and Arabic music. “The concerts will include a blend of the music and a lot of positive energy. Those who have already attended my concerts know what I am talking about.”

“I love to give my audience some hope and optimism inspired by the Lebanon of tomorrow we dream of, and the Beiteddine festivals are the best place to deliver this message.”

He recently performed an unforgettable concert at France’s Olympia. “Every artist dreams of standing on this international stage, especially Lebanese artists, as we have a special bond with France.”

“I must say that I felt a little nervous at first because of the significance of the place, but it was the best concert I performed, and it turned into a celebration. The interaction of the audience was remarkable, and I will never forget it because it has given me much strength,” he recalled.

How does the musician cope with a new audience every time?

“Meeting an audience for the first time is the best feeling ever. When I visit a new city and meet a new audience, I feel so excited. That’s what I remember from concerts I performed in Sydney, Montreal, Los Angeles, and many more,” said Manoukian.

“Usually, the audience includes Lebanese, Arabic, and Armenian fans, so I feel like they are welcoming me on their own way. These ‘first times’ give me an amazing energy that I translate in my performance,” he explained.

Manoukian owes a lot to his father, who played a major role in encouraging him to build a career in music and fulfil his dream. But is he still pursuing his dreams?

“Despite all my achievements and awards, yes, I’m still pursuing my dream, which for me, is enjoying an artistic journey, not a goal or a position.”

“Therefore, I urge all young men and women not to give up on their dreams. They should keep trying despite hardships. Life is short and worth trying,” he remarked.

Manoukian has gained international fame, and many prizes, but the most valuable for him is the Best Armenian Dance Album Award that he won in Los Angeles.

The musician had to take a forced break from music because of the coronavirus pandemic. Did it affect his work?

“It helped me fix the rhythm of my life. Before, I was living a loud and hectic and I felt my children were growing up away from me. During the pandemic, I seized the opportunity to enjoy a warm family life,” said Manoukian.

“I also managed to finish music pieces that I couldn’t complete because of my busy schedule”, he explained.

“In my opinion, it was a positive break that allowed me to see things differently. It helped me focus on my priorities, mostly my family,” he added.

Manoukian has stood on many Arabic and global stages, but what about Saudi Arabia? Is he planning a concert there? “Saudi Arabia is always on my mind and in my future plans,” he revealed.

“I believe it’s the future of the Middle East, and the prospering tomorrow of art and openness we are all aspiring to. I am really excited to meet the Saudi people on the right occasion,” he added.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."