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Saudi Coffee Company, Culinary Arts Commission Sign Agreement to Preserve Heritage

The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
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Saudi Coffee Company, Culinary Arts Commission Sign Agreement to Preserve Heritage

The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)

The Saudi Coffee Company announced Thursday the signing of a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage.

The agreement will help promote Saudi Arabia’s coffee product as one rooted in the past, present and future of Saudi society.

It will celebrate Saudi Arabia’s coffee heritage, support the development of the national coffee industry and empower local talents.

The company is a subsidiary of the Public Investment Fund established to transform Saudi Arabia’s Coffea Arabica into a global product.

“The Saudi Coffee Company is ramping up efforts to be a pioneer in developing the coffee industry in Saudi and celebrating coffee heritage with the Culinary Arts Commission,” Saudi Coffee Company CEO Raja al-Harbi said.

He stressed that the agreement is a major step that will help the company communicate its values and message to the public.

Mayada Badr, CEO of the Culinary Arts Commission, said: “Our cooperation agreement with Saudi Coffee Company aligns with our mission to share the richness of our culinary arts and traditions with the world. “

This agreement will further enhance the Kingdom’s long-standing legacy of coffee growing, underscoring the Company’s distinctive product, Badr added.

The terms of the agreement include plans to work across multiple platforms including content creation, sponsorship, marketing and merchandising opportunities to market Saudi Arabia’s coffee beans more widely.

It provides for collaborative work between the commission and the company in several areas, such as a program to develop a media library and local culinary arts stories and the designing and marketing of tourism routes for coffee plantations.

It will support Saudi coffee events and festivals, issue licenses to Saudi coffee experts, encourage local production, promote the company’s products in digital shops specializing in Saudi culinary arts, and set standards for the processing of coffee beans.

The Saudi Coffee Company’s vision is to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup.

It will play a vital role in developing sustainable coffee production in Saudi Arabia’s southern region, home to the world-famous Coffea Arabica.

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Beryl Bears Down on Texas, Where It Is Expected to Hit after Regaining Hurricane Strength

A drone view shows homes near the sea as tropical storm Beryl continues to move through the Gulf of Mexico, in Playa Bagdad, Mexico July 6, 2024. (Reuters)
A drone view shows homes near the sea as tropical storm Beryl continues to move through the Gulf of Mexico, in Playa Bagdad, Mexico July 6, 2024. (Reuters)
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Beryl Bears Down on Texas, Where It Is Expected to Hit after Regaining Hurricane Strength

A drone view shows homes near the sea as tropical storm Beryl continues to move through the Gulf of Mexico, in Playa Bagdad, Mexico July 6, 2024. (Reuters)
A drone view shows homes near the sea as tropical storm Beryl continues to move through the Gulf of Mexico, in Playa Bagdad, Mexico July 6, 2024. (Reuters)

Beryl was hurtling across the warm waters of the Gulf of Mexico on a collision course with Texas, forecast to pick up strength and regain hurricane status before nearing the coast Sunday and making landfall the following day with heavy rains, howling winds and dangerous storm surge.

A hurricane warning was declared for a large stretch of the coast from Baffin Bay, south of Corpus Christi, to Sargent, south of Houston, and storm surge warnings were also in effect. Other parts were under tropical storm warnings.

“We’re expecting the storm to make landfall somewhere on the Texas coast sometime Monday, if the current forecast is correct,” said Jack Beven, a senior hurricane specialist at the National Hurricane Center in Miami. “Should that happen, it’ll most likely be a Category 1 hurricane.”

As of Saturday night, Beryl was about 330 miles (535 kilometers) southeast of Corpus Christi and had top sustained winds of 60 mph (95 kph), according to the National Hurricane Center. It was moving northwest at 13 mph (20 kph).

The earliest storm to develop into a Category 5 hurricane in the Atlantic, Beryl caused at least 11 deaths as it passed through the Caribbean earlier in the week. It then battered Mexico as a Category 2 hurricane, toppling trees but causing no injuries or deaths before weakening to a tropical storm as it moved across the Yucatan Peninsula.

Texas officials warned people along the entire coastline to prepare for possible flooding, heavy rain and wind.

Lt. Gov. Dan Patrick, who is acting governor while Gov. Greg Abbott is traveling in Taiwan, issued a preemptive disaster declaration for 121 counties.

“Beryl is a determined storm, and incoming winds and potential flooding will pose a serious threat to Texans who are in Beryl’s path at landfall and as it makes its way across the state for the following 24 hours,” Patrick said Saturday in a statement.

Some coastal cities called for voluntary evacuations in low-lying areas that are prone to flooding, banned beach camping and urged tourists traveling on the Fourth of July holiday weekend to move recreational vehicles from coastal parks.

Mitch Thames, a spokesman for Matagorda County, said officials issued a voluntary evacuation request for the coastal areas of the county about 100 miles (160 kilometers) southwest of Houston.

“Our No. 1 goal is the health and safety of all our visitors and of course our residents. I’m not so much worried about our residents. Those folks that live down there, they’re used to this, they get it,” Thames said.

In Corpus Christi, officials asked visitors to cut their trips short and return home early if possible. Residents were advised to secure homes by boarding up windows if necessary and using sandbags to guard against possible flooding.

Traffic has been nonstop for the past three days at an Ace Hardware in the city as customers buy tarps, rope, duct tape, sandbags and generators, employee Elizabeth Landry said Saturday.

“They’re just worried about the wind, the rain,” she said. “They’re wanting to prepare just in case.”

Ben Koutsoumbaris, general manager of Island Market on Corpus Christi’s Padre Island, said there has been “definitely a lot of buzz about the incoming storm,” with customers stocking up on food and drinks.

In Refugio County, north of Corpus Christi, officials issued a mandatory evacuation order for its 6,700 residents.

Before hitting Mexico, Beryl wrought destruction in Jamaica, St. Vincent and the Grenadines, and Barbados. Three people were reported dead in Grenada, three in St. Vincent and the Grenadines, three in Venezuela and two in Jamaica.