New Owen Wilson Superhero Film Bets on Streaming Power

US actor Owen Wilson attends the New York premiere of Paramount+'s "Secret Headquarters" at Signature Theater on August 8, 2022 in New York City Yuki IWAMURA AFP/File
US actor Owen Wilson attends the New York premiere of Paramount+'s "Secret Headquarters" at Signature Theater on August 8, 2022 in New York City Yuki IWAMURA AFP/File
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New Owen Wilson Superhero Film Bets on Streaming Power

US actor Owen Wilson attends the New York premiere of Paramount+'s "Secret Headquarters" at Signature Theater on August 8, 2022 in New York City Yuki IWAMURA AFP/File
US actor Owen Wilson attends the New York premiere of Paramount+'s "Secret Headquarters" at Signature Theater on August 8, 2022 in New York City Yuki IWAMURA AFP/File

Owen Wilson's new superhero film "Secret Headquarters," out Friday, was originally slated for a theatrical release -- before creators opted to put it out exclusively on the streaming platform Paramount Plus instead.

In the old days, the move akin to a straight-to-video release might seem like a slight -- but the film's directors Henry Joost and Ariel Schulman say the release strategy appeals to kids, the movie's target audience, AFP said.

"There was talk of the theatrical versus streaming and Henry and I were torn and then we sort of pitched it to the kids just to see how they felt because their response is more important to us," Schulman told AFP, referring to the youthful cast. "We want them to have their big premiere... what do they want from it?"

"They all sort of just shrugged and said 'streaming' -- like of course," he continued. "Because we want to watch it right away, and as many times as possible."

The film -- available on streaming in the United States as well as in Australia, Canada and Britain -- sees Wilson play an absent father who turns out to be a superhero, with a lair of world-saving gadgets revealed underneath his bachelor pad.

It's told primarily from the perspective of Wilson's character's son -- a classic superhero flick set against the growing pains of puberty.

Wes Anderson on Planet Marvel?
Wilson told AFP when he first received the script he read some of the scenes to his young sons, who got "caught up in the story."

"That's kind of what appealed to me also, was the more sort of stuff of kind of first crush and that kind of awkwardness of, you know, being in middle school and trying to fit in and that stuff just kind of rang true to me," the 53-year-old said.

Wilson said the film also brought on some awkward moments for him: a lefty, the actor was scripted as a right-handed superhero.

"I think that my throwing motion, if I get any flack about it, I want to get this story out there -- I want to get ahead of it," the actor known for his roles in Wes Anderson's oeuvre said with a hint of a smirk.

"It's hard to throw with your opposite hand."

"And people say Owen Wilson doesn't push himself," director Schulman laughed.

Wilson next is set to appear in the second season of Marvel's "Loki" on Disney+, in which he plays Mobius M. Mobius, an agent focused on "time variant" criminals.

In 2021 the Dallas-born actor starred in Anderson's "The French Dispatch," continuing his long association with the filmmaker.

Asked if there were any forthcoming Anderson projects in the works, Wilson paused before saying, "that would be nice too."

"Could he join the MCU?" the actor then quipped, referring to the blockbuster franchise Marvel Cinematic Universe.

"You never know."



Music Streams Hit Nearly 5 Trillion in 2024. Women Pop Performers Lead the Charge in the US

Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
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Music Streams Hit Nearly 5 Trillion in 2024. Women Pop Performers Lead the Charge in the US

Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)

More music, more listeners, no problems.

The global music industry hit 4.8 trillion streams in 2024, a new single-year record, Luminate’s 2024 Year-End Report found. That’s up 14% from 2023, which held the previous record.

If you streamed a lot more music in 2024 — and in particular, a lot of women pop performers — you are not alone.

In the US, on-demand audio streams grew at a rate of 6.4%, totaling 1.4 trillion.

Contemporary music is fueling the growth. The overwhelming majority of US plays – 79.5% — were from songs released in 2010 or later. Songs released between 2020 and 2024 accounted for nearly half of all streams.

And Taylor Swift, 2024's most-streamed songwriter worldwide, is only partially responsible.

Pop rules Midway through 2024, Luminate determined that Latin music had become the fastest growing streaming genre in the United States — up 15.1% from summer 2023 — followed by pop, rock and country.

A lot can change in half a year, because now pop leads, followed by rock and Latin.

“We saw some interesting trends within the US,” said Jaime Marconette, Luminate’s vice president of music insights and industry relations.

"Latin was the fastest-growing US streaming genre in the first half of the year based on growth of genre streaming share. However, due to a shift of streaming activity in the second half of the year, pop took the No. 1 spot ... Female solo artists led this surge in pop consumption, as streams of their music were responsible for nearly two-thirds of all audio streams amongst the top 100 pop artists in the US”

The shift is led by six women who dominated pop’s streams in the US:

1. Taylor Swift with 12.8 billion streams

2. Billie Eilish with 4.46 billion

3. Sabrina Carpenter with 3.71 billion

4. Ariana Grande with 3.12 billion

5. Olivia Rodrigo with 2.76 billion

6. Chappell Roan with 2.49 billion

That’s at least partially reflected in the top 10 global streaming songs as well:

1. Benson Boone’s “Beautiful Things”

2. Sabrina Carpenter’s “Espresso"

3. Billie Eilish’s “Birds of a Father"

4. Teddy Swims’ “Lose Control”

5. Lady Gaga and Bruno Mars,” “Die with a Smile"

6. FloyyMenor, “Gata Only”

7. Shaboozey, “A Bar Song (Tipsy)”

8. Hozier, “Too Sweet”

9. Taylor Swift, “Cruel Summer”

10. Sabrina Carpenter, “Please Please Please”

Regional Mexican music continues to grow Even if pop has replaced Latin music as the fastest growing streaming genre in the US, the music is not slowing down in popularity. In 2024, regional Mexican music overtook Latin pop as the largest Latin subgenre in the US.

“Latin still grew by both volume and its share of total US audio streaming during the course of 2024,” Marconette said. “When looking at Latin subgenre activity, Regional Mexican dominated in terms of growth.”

Regional Mexican music — a catchall term that encompasses mariachi, banda, corridos, norteño, sierreño and other genres — has become a global phenomenon over the last few years, topping music charts and reaching new audiences as it crosses borders.

The genre reached 28.57 billion streams in 2024, followed by Latin pop with 24.09 billion.

Rap and R&B are forever Pop rules, but just like 2023, when it comes to overall music streaming in the US, R&B and hip-hop still lead, accounting for more than one in every four streams stateside.

In 2024: Rap and R&B accounted for 341.63 billion on-demand audio streams, followed by rock with 234.22 billion, pop with 165.49 billion, country with 117.58 billion and Latin with 113.02 billion.