Truly Tasteless: Japan's Plastic Food Artists Get Creative

This photo taken on August 17, 2022 shows a artificial aliment sample in preparation for an exhibition hosted by Japan’s Iwasaki Group in Tokyo. — AFP photo
This photo taken on August 17, 2022 shows a artificial aliment sample in preparation for an exhibition hosted by Japan’s Iwasaki Group in Tokyo. — AFP photo
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Truly Tasteless: Japan's Plastic Food Artists Get Creative

This photo taken on August 17, 2022 shows a artificial aliment sample in preparation for an exhibition hosted by Japan’s Iwasaki Group in Tokyo. — AFP photo
This photo taken on August 17, 2022 shows a artificial aliment sample in preparation for an exhibition hosted by Japan’s Iwasaki Group in Tokyo. — AFP photo

From the "leaning tower of pizza" to a fish slicing and cooking itself and a dragon emerging from a dragon fruit, Japanese artisans' quirky plastic food sculptures went on display this week at an exhibition in Tokyo.

The models were made with the same painstaking detail as the rock-solid noodle soups and crispy-looking plastic snacks that have long been displayed outside Japanese restaurants where they are called "shokuhin sampuru", or "sample food products".

Sampuru are common outside ramen shops and family restaurants across Japan a century after stores began using wax models to advertise their menu to a growing middle class, AFP reported.

"Normally we have to follow orders from clients. We take their views on board when we're making items," plastic food artist Shinichiro Hatasa, 57, told AFP.

But when dreaming up fun designs, "you can use your imagination. How it ends up is totally up to you," he said.

For the exhibition, Hatasa crafted an ear of corn leisurely sunbathing on a beach.

Other creations on display included a deep-fried shrimp with four breaded legs roaming like a tiger on a mountain of shredded cabbage and a Tetris game made of chicken.

A Japanese breakfast dish of fermented soybeans called natto appeared to spiral in the air, resembling a powerful cyclone -- nicknamed, naturally, a "nattornado".

Around 60 sculptures were on display, some silly but others designed to showcase the artists' formidable skills.

"They are not real, but they look so real. It's wonderful," said exhibition attendee Reiko Ichimaru.

- 'Burgers are for beginners' -
All the models were handmade by specialists at Iwasaki Group, Japan's leading maker of "sampuru", which celebrates its 90th anniversary this year.

At an Iwasaki factory in Yokohama near Tokyo, artisans first take moulds of ingredients from actual meals cooked by the firm's restaurant clients.

Then they begin the meticulous work of decorating the samples to look as realistic as possible, from moisture droplets on chilled glass to subtle bruises on a fruit's surface.

"Fresh things are more difficult to make. Fresh vegetables, fresh fish. Cooked items are easier," because the colours are less complicated, factory head Hiroaki Miyazawa, 44, told AFP.

"Hamburger patties are for beginners," he added.

Fake food is a multi-million-dollar market in Japan, but sampuru production has been hit by the Covid-19 pandemic, which reduced demand for dining out.

Sampuru makers hope more tourists will soon be allowed into the country to boost the restaurant industry, but they are also putting their unique skills to use elsewhere.

For example, Iwasaki artisans have made replica bananas at different degrees of ripeness for factories to use to train new employees.

Orders have also come in from IT sales merchants, who want to use mock 5G wi-fi routers in their presentations.

Meanwhile, at the exhibition, the more original offerings are delighting children and adults alike.

"I think the number of restaurants using plastic food displays is decreasing," said Yutaka Nishio, 52.

"It's interesting to preserve this as art. It's really great."



Strongest Winds in Over a Decade Could Increase Fire Risk to Southern California

FILE - Flags fly under heavy winds before sunset as a plume of smoke from the Franklin Fire rises over the ocean Tuesday, Dec. 10, 2024, in Malibu, Calif. (AP Photo/Damian Dovarganes,File)
FILE - Flags fly under heavy winds before sunset as a plume of smoke from the Franklin Fire rises over the ocean Tuesday, Dec. 10, 2024, in Malibu, Calif. (AP Photo/Damian Dovarganes,File)
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Strongest Winds in Over a Decade Could Increase Fire Risk to Southern California

FILE - Flags fly under heavy winds before sunset as a plume of smoke from the Franklin Fire rises over the ocean Tuesday, Dec. 10, 2024, in Malibu, Calif. (AP Photo/Damian Dovarganes,File)
FILE - Flags fly under heavy winds before sunset as a plume of smoke from the Franklin Fire rises over the ocean Tuesday, Dec. 10, 2024, in Malibu, Calif. (AP Photo/Damian Dovarganes,File)

The strongest winds in more than a decade could hit Southern California on Tuesday, potentially causing structural damage and bringing extreme fire risk to areas that haven't seen substantial rain in months.

Beginning Tuesday afternoon, the windstorm will affect Los Angeles and Ventura counties and peak in the early hours of Wednesday, when gusts could reach 80 mph (129 kph), the National Weather Service said Monday.

Isolated gusts could top 100 mph (160 kph) in mountains and foothills, The Associated Press reported.

The weather service warned of downed trees and knocked over big rigs, trailers, and motorhomes. Powerful offshore gusts will also bring dangerous conditions off the coasts of Orange County and LA, including Catalina Island, and potential delays and turbulence could arise at local airports.
Public safety power shutoffs are being considered for nearly 300,000 customers across the region, according to Southern California Edison’s website.

The upcoming winds will act as an “atmospheric blow-dryer” for vegetation, bringing a long period of fire risk that could extend into the more populated lower hills and valleys, according to Daniel Swain, a climate scientist with the University of California, Los Angeles and the National Center for Atmospheric Research.

“We really haven't seen a season as dry as this one follow a season as wet as the previous one,” Swain said during a Monday livestream. “All of that extra abundant growth of grass and vegetation followed immediately by a wind event of this magnitude while it's still so incredibly dry," elevates the risk.
Recent dry winds, including the notorious Santa Anas, have contributed to warmer-than-average temperatures in Southern California, where there’s been very little rain so far this season.
Southern California hasn’t seen more than 0.1 inches (0.25 centimeters) of rain since early May. Much of the region has fallen into moderate drought conditions, according to the U.S. Drought Monitor. Meanwhile, up north, there have been multiple drenching storms.
Areas where gusts could create extreme fire conditions include the charred footprint of last month’s wind-driven Franklin Fire, which damaged or destroyed 48 structures, mostly homes, in and around Malibu.
The blaze was one of nearly 8,000 wildfires that added up to scorch more than 1,560 square miles (more than 4,040 square kilometers) in the Golden State last year.
The last wind event of this magnitude occurred in November 2011, according to the NWS, during which more than 400,000 customers throughout LA County lost power, the Los Angeles Times reported. At night, normally bustling streets were dim and left without traffic signals.
Planned power shutoffs for the public's safety, if deemed necessary, are projected to happen Tuesday and Wednesday, according to Southern California Edison.
“The grid is built to withstand strong winds,” said Jeff Monford, a spokesperson for the utility. “The issue here is the possibility of debris becoming airborne and hitting wires ... or a tree coming down.”