‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP

Amazon announced Saturday that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video -- with 25 million viewers.

With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit series "Game of Thrones", "House of the Dragon", which began airing on August 21.

HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone, AFP reported.

"The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video," a company statement said. It has aired the first two episodes.

"It is somehow fitting that Tolkien's stories -- among the most popular of all time, and what many consider to be the true origin of the fantasy genre -- have led us to this proud moment," said Jennifer Salke, head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

"The Rings of Power" is set during Tolkien's Second Age in Middle-earth, thousands of years before the events of "The Hobbit" and "Lord of the Rings", Tolkien's cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.



International K-Pop Fans Thrill to Prospect of BTS Reunion 

Fans of K-pop band BTS wait for photos near an ARMY Bomb during the annual 2025 BTS Festa celebrating the BTS' debut anniversary in Goyang, South Korea, Friday, June 13, 2025. (AP)
Fans of K-pop band BTS wait for photos near an ARMY Bomb during the annual 2025 BTS Festa celebrating the BTS' debut anniversary in Goyang, South Korea, Friday, June 13, 2025. (AP)
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International K-Pop Fans Thrill to Prospect of BTS Reunion 

Fans of K-pop band BTS wait for photos near an ARMY Bomb during the annual 2025 BTS Festa celebrating the BTS' debut anniversary in Goyang, South Korea, Friday, June 13, 2025. (AP)
Fans of K-pop band BTS wait for photos near an ARMY Bomb during the annual 2025 BTS Festa celebrating the BTS' debut anniversary in Goyang, South Korea, Friday, June 13, 2025. (AP)

Thousands of international fans of K-pop megastars BTS gathered on Friday in the suburbs of Seoul amid mounting excitement over an expected reunion of the group after its members complete mandatory service in the South Korean military.

This year's BTS Festa marks the 12th anniversary of the group, which last performed together in 2022 and has not toured since 2019 because of the global pandemic and subsequent military service obligations of its members.

It was unclear if any of the recently discharged performers would appear at the festival organized by the group's management agency, HYBE.

But that did not dampen the enthusiasm of fans, some of whom flew in from around the world hoping to spot some of the superstars at the gathering or at a pair of solo concerts by BTS rapper J-Hope as he wraps up his "Hope on the Stage" world tour.

"I want to enjoy everything because there are many things to do here and ... I hope to see the guys maybe," said Karla Linan Saucede, 33, who travelled from Mexico with her sister and friends.

"It's gone past excitement and into almost being numb," said Ayla O'Ryan, 45, from Scotland, adding that she planned a visit this month to practice Korean in the capital so that she could attend.

BTS' members Jimin and Jungkook discharged from the South Korean military on Wednesday, become the fifth and sixth to complete their service. Members RM and V were discharged on Tuesday and the last to finish will be Suga on June 21.

While details of a reunion have not been released, the group is expected to hold its largest ever world tour in 2026, says NH Securities, one of South Korea's largest investment firms.

Shares in HYBE jumped 11.3% in June as brokerages raised their sales estimates and target price for the agency ahead of the group's comeback.