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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP

Amazon announced Saturday that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video -- with 25 million viewers.

With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit series "Game of Thrones", "House of the Dragon", which began airing on August 21.

HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone, AFP reported.

"The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video," a company statement said. It has aired the first two episodes.

"It is somehow fitting that Tolkien's stories -- among the most popular of all time, and what many consider to be the true origin of the fantasy genre -- have led us to this proud moment," said Jennifer Salke, head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

"The Rings of Power" is set during Tolkien's Second Age in Middle-earth, thousands of years before the events of "The Hobbit" and "Lord of the Rings", Tolkien's cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.

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Film Academy Apologizes for Not Naming ‘No Other Land’ Co-director in Response to Attack on Him

Hamdan Ballal, Oscar-winning Palestinian director of "No Other Land," is released from a police station in the West Bank settlement of Kiryat Arba a day after being detained by the Israeli army following an attack by Jewish settlers, Tuesday, March 25, 2025. (AP)
Hamdan Ballal, Oscar-winning Palestinian director of "No Other Land," is released from a police station in the West Bank settlement of Kiryat Arba a day after being detained by the Israeli army following an attack by Jewish settlers, Tuesday, March 25, 2025. (AP)
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Film Academy Apologizes for Not Naming ‘No Other Land’ Co-director in Response to Attack on Him

Hamdan Ballal, Oscar-winning Palestinian director of "No Other Land," is released from a police station in the West Bank settlement of Kiryat Arba a day after being detained by the Israeli army following an attack by Jewish settlers, Tuesday, March 25, 2025. (AP)
Hamdan Ballal, Oscar-winning Palestinian director of "No Other Land," is released from a police station in the West Bank settlement of Kiryat Arba a day after being detained by the Israeli army following an attack by Jewish settlers, Tuesday, March 25, 2025. (AP)

After mounting criticism following its initial response to the violent attack on Oscar-winning "No Other Land" co-director Hamdan Ballal, the Academy of Motion Pictures Arts and Sciences apologized Friday for not acknowledging Ballal by name.

In a letter to academy members, academy CEO Bill Kramer and its president, Janet Yang, said they regretted not issuing a direct statement on Ballal. The director on Monday, witnesses said, was beaten by Israeli settlers in the West Bank and then detained by the Israeli military.

The attack, just weeks after Ballal and his fellow directors won best documentary at the Academy Awards, was widely condemned by numerous film organizations, among others. The academy on Wednesday released a statement condemning "harming or suppressing artists for their work or their viewpoints."

Yuval Abraham, a journalist and co-director of "No Other Land," was highly critical of that response, comparing it to "silence on Hamdan's assault."

On Friday, more than 600 of the academy's 11,000 members issued an open letter saying the academy's statement "fell far short of the sentiments this moment calls for." Among the signatories were Joaquin Phoenix, Olivia Colman, Riz Ahmed, Emma Thompson, Javier Bardem, Penélope Cruz and "The Zone of Interest" filmmaker Jonathan Glazer.

After a meeting Friday by the academy's board of governors, Kramer and Yang responded with a new statement.

"We sincerely apologize to Mr. Ballal and all artists who felt unsupported by our previous statement and want to make it clear that the academy condemns violence of this kind anywhere in the world," they wrote to members. "We abhor the suppression of free speech under any circumstances."

After being detained for more than 20 hours, Ballal was released by Israeli soldiers. Ballal and two other Palestinians were accused of throwing stones at a settler, allegations they deny. After being released, Ballal told The Associated Press a settler kicked his head "like a football" during an attack on his village.

"I realized they were attacking me specifically," Ballal said at a West Bank hospital after his release Tuesday. "When they say ‘Oscar’, you understand. When they say your name, you understand."

"No Other Land," a joint Israeli-Palestinian production, chronicles the situation in Masafer Yatta, which the Israeli military designated as a live-fire training zone in the 1980s and ordered the expulsion of the residents, mostly Arab Bedouin. Around 1,000 residents have largely remained in place, but soldiers regularly come in to demolish homes, tents, water tanks and olive orchards.

After not finding a US distributor despite wide acclaim, "No Other Land" was self-released in theaters. It still managed to surpass $2 million in North American theaters.