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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP

Amazon announced Saturday that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video -- with 25 million viewers.

With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit series "Game of Thrones", "House of the Dragon", which began airing on August 21.

HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone, AFP reported.

"The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video," a company statement said. It has aired the first two episodes.

"It is somehow fitting that Tolkien's stories -- among the most popular of all time, and what many consider to be the true origin of the fantasy genre -- have led us to this proud moment," said Jennifer Salke, head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

"The Rings of Power" is set during Tolkien's Second Age in Middle-earth, thousands of years before the events of "The Hobbit" and "Lord of the Rings", Tolkien's cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.

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Entertainment

Mariah Carey Wasn't Always Sure About Making a Christmas Album

FILE - Mariah Carey performs at the New Year's Eve celebration in Times Square, Dec. 31, 2017, in New York. (Photo by Brent N. Clarke/Invision/AP, File)
FILE - Mariah Carey performs at the New Year's Eve celebration in Times Square, Dec. 31, 2017, in New York. (Photo by Brent N. Clarke/Invision/AP, File)
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Mariah Carey Wasn't Always Sure About Making a Christmas Album

FILE - Mariah Carey performs at the New Year's Eve celebration in Times Square, Dec. 31, 2017, in New York. (Photo by Brent N. Clarke/Invision/AP, File)
FILE - Mariah Carey performs at the New Year's Eve celebration in Times Square, Dec. 31, 2017, in New York. (Photo by Brent N. Clarke/Invision/AP, File)

Mariah Carey relishes the fact that she has become culturally synonymous with Christmas — thanks in part to the longevity of her iconic song “All I Want for Christmas Is You,” and its ubiquity every year when the holidays roll around.
But the Grammy winner admits she initially wasn’t sure about doing a Christmas record when her label pitched it. “I was a little bit apprehensive,” she recalls, reflecting on her album, “Merry Christmas,” turning 30 this month.
Ahead of her appearance at Sunday’s American Music Awards and an upcoming Christmas tour that kicks off in November, Carey spoke with The Associated Press about the advice she would give to young artists navigating fame and the use of her song, “Always Be My Baby,” in Ari Aster’s 2023 horror comedy, “Beau Is Afraid.”
The interview has been edited for clarity and brevity.
AP: What has it been like to celebrate nearly 20 years of “The Emancipation of Mimi” and reflect on this album’s legacy? CAREY: I think “The Emancipation of Mimi” is one of my albums where there were different boundaries that got pushed aside and I was really happy about that because I needed to come back, apparently. And so, it was a comeback. But it’s one of my favorite albums. And celebrating it this year and this celebration of “Mimi” was really fun because I never get to do those songs. I never do them. And this this time I did.
AP: Because of that kind of underdog feeling, you felt some artistic liberty and empowerment that maybe you hadn’t before? CAREY: Yeah, I feel like people were ready to re-embrace me. And, you know, how did I feel about that? I mean, I feel like the album “Charmbracelet” was a very good album too, but not everybody knew that album. So, you know, when “We Belong Together” came out after “It’s Like That,” which didn’t do as well but still did pretty well. Whatever.
AP: “It’s Like That” is a great song. CAREY: It’s a good song. And I love performing it. You know, I go through stages with these albums. It’s interesting.
AP: Your first Christmas album, “Merry Christmas,” is turning 30 this month. That was obviously a formative record for you and your career. Do you remember anything about its inception? CAREY: So that was the record company saying, “You should do a Christmas album.” And I was like, “I don’t know that I should at this juncture.” Because, you know, I was very young and was just starting out and I felt like people do Christmas albums later in their lives. But now people have started to do them whenever, like right at the top of their career. So, I mean, what was I feeling like? I was a little bit apprehensive and then I was like, “I love this.” And I decorated the studio and just had the best time.
AP: Chappell Roan has made headlines for speaking out about how she is grappling with sudden fame. As someone who has been in the public eye for so long, do you have advice for young artists who are dealing with this? CAREY: Well, I have been through my share of dramas and it’s not fun because you grow up thinking, “I want to be famous.” I mean, really with me, it was always, “I want to be a singer. I want to write songs.” But “I want to be famous” was right there with it. I feel like it was probably because I didn’t feel like I was good enough on my own because of the things I went through growing up. And that’s not a good way to feel, you know?
But my advice would be try your hardest to go into this industry with a love of your talent or what’s really real for you. You know, if it’s like, “I want to be famous. I want to run around with those people, whoever they are, the famous people,” then it’s probably not the best idea.
AP: Have you seen Ari Aster’s “Beau Is Afraid” with Joaquin Phoenix? CAREY: Yes. I had to approve that. I thought it was interesting the way they used my song, “Always Be My Baby.” That was interesting. I mean, it didn’t really match with the movie, but, you know, I was just being edgy by saying, “You know, okay, fine.” It was very different. I mean, I wasn’t reluctant, but I thought, “This is something way different than I’ve done ever.”