‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP

Amazon announced Saturday that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video -- with 25 million viewers.

With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit series "Game of Thrones", "House of the Dragon", which began airing on August 21.

HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone, AFP reported.

"The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video," a company statement said. It has aired the first two episodes.

"It is somehow fitting that Tolkien's stories -- among the most popular of all time, and what many consider to be the true origin of the fantasy genre -- have led us to this proud moment," said Jennifer Salke, head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

"The Rings of Power" is set during Tolkien's Second Age in Middle-earth, thousands of years before the events of "The Hobbit" and "Lord of the Rings", Tolkien's cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.



Movie Review: ‘How to Train Your Dragon’ Might Have Just Redeemed the Live-Action Adaptation

 Mason Thames arrives at the premiere of "How to Train Your Dragon" on Saturday, June 7, 2025, at the Academy Museum of Motion Pictures in Los Angeles. (Andrew Park/Invision/AP)
Mason Thames arrives at the premiere of "How to Train Your Dragon" on Saturday, June 7, 2025, at the Academy Museum of Motion Pictures in Los Angeles. (Andrew Park/Invision/AP)
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Movie Review: ‘How to Train Your Dragon’ Might Have Just Redeemed the Live-Action Adaptation

 Mason Thames arrives at the premiere of "How to Train Your Dragon" on Saturday, June 7, 2025, at the Academy Museum of Motion Pictures in Los Angeles. (Andrew Park/Invision/AP)
Mason Thames arrives at the premiere of "How to Train Your Dragon" on Saturday, June 7, 2025, at the Academy Museum of Motion Pictures in Los Angeles. (Andrew Park/Invision/AP)

Ever wanted to soar through the skies on the back of a friendly dragon? The new “How to Train Your Dragon” may be the ticket, from a decidedly safer, though possibly still vertigo-inducing, distance.

This live-action adaption of the underdog adventure story sends the audience cascading through the clouds with the teenage Viking boy Hiccup and his dragon friend Toothless. It’s the kind of immersive sensation and giddy wish fulfillment that might just have you forgetting momentarily to breathe and, maybe more importantly, that you’re still in a movie theater. Credit to veteran cinematographer Bill Pope, no stranger to fantasy worlds, whether it’s “The Matrix” or “Scott Pilgrim vs. The World.”

“How to Train Your Dragon” doesn’t stray far from the original, from shots to story beats. Gerard Butler once again plays Berk’s Chief Stoick the Vast. The new Hiccup, actor Mason Thames, even sounds a bit like Jay Baruchel. But unlike so many live-action remakes of animated films, it also doesn’t feel superfluous, or, worse, like a poor imitation of its predecessor that trades the magic of animation for photorealism.

Perhaps that’s because filmmaker Dean DeBlois, who made the three animated films, stayed in the director’s chair. Who better to kill their darlings than the one who brought them to the screen in the first place? And, crucially, to know where live-action might actually enhance the fabric of the world created by author Cressida Cowell.

It helps that dragon technology has come a long way since, say, “DragonHeart.” These fire-breathing CG creatures feel disarmingly real. And though it might look like “Lord of the Rings” or “Game of Thrones,” the tone stays light enough for younger filmgoers. There are a few intense sequences, but none that takes it any further than the animated film did 15 years ago.

“How to Train Your Dragon” does start a little slow, however, which is odd because it also begins with a fiery battle between the Vikings and the dragons on the Isle of Berk. There’s a lot of exposition and introduction that needs to happen before you can just give yourself over to the story. In this more multicultural version, the warriors on Berk have been recruited from tribes around the globe to try to defeat the dragons.

Hiccup is a Viking nepo baby. As the chief's son, he sits in a place of privilege, but he’s also a general outcast in this world of ruthless warriors — skinny and weak, he just longs to be part of the action, not sharpening the weapons. Killing dragons is currency in this society, and his crush Astrid (Nico Parker) happens to be one of the most promising up-and-comers. His sole champion is Gobber (a delightful Nick Frost), the blacksmith and dragon slayer teacher, who convinces the chief to give the clever Hiccup a shot.

The film finds its internal engine when Hiccup finds Toothless, the wide-eyed “Night Fury” dragon whom he can’t bring himself to kill. Instead, he decides to study this discovery, who he finds is not nearly as fearsome as everyone assumes. “How to Train Your Dragon” teaches empathy and ingenuity without a sermon.

Thames, a teenager himself, is the perfect embodiment of adolescent awkwardness and boldness. You can have all the cute dragons you want, but the audience would be lost if the human conduit to the relationship isn’t up to the task. Butler seems to be having a good time, resplendent in fur and chest-thumping ideas about ancient duties. And Parker gives Astrid a relatable depth — the best in the bunch who is outshone in an unequal fight.

Kids deserve movies that are made on the biggest possible canvas. “How to Train Your Dragon” is one that's worth the trip to the theater. It might just spark some young imaginations, whether it’s to go back and read the books or dream up their own worlds. And, chances are, no one is going to be yelling “chicken jockey.”