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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP

Amazon announced Saturday that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video -- with 25 million viewers.

With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit series "Game of Thrones", "House of the Dragon", which began airing on August 21.

HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone, AFP reported.

"The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video," a company statement said. It has aired the first two episodes.

"It is somehow fitting that Tolkien's stories -- among the most popular of all time, and what many consider to be the true origin of the fantasy genre -- have led us to this proud moment," said Jennifer Salke, head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

"The Rings of Power" is set during Tolkien's Second Age in Middle-earth, thousands of years before the events of "The Hobbit" and "Lord of the Rings", Tolkien's cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.

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‘Lilo & Stitch’ Cruises to No. 1 Again; John Wick Spinoff ‘Ballerina’ Dances to 2nd Place

Stitch arrives at the premiere of "Lilo and Stitch" on Saturday, May 17, 2025, at El Capitan Theatre in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Stitch arrives at the premiere of "Lilo and Stitch" on Saturday, May 17, 2025, at El Capitan Theatre in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
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‘Lilo & Stitch’ Cruises to No. 1 Again; John Wick Spinoff ‘Ballerina’ Dances to 2nd Place

Stitch arrives at the premiere of "Lilo and Stitch" on Saturday, May 17, 2025, at El Capitan Theatre in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Stitch arrives at the premiere of "Lilo and Stitch" on Saturday, May 17, 2025, at El Capitan Theatre in Los Angeles. (Photo by Richard Shotwell/Invision/AP)

In the box office showdown between a deadly assassin and a chaotic CG alien, “Lilo & Stitch” still had the edge. The Disney juggernaut celebrated a third weekend at the top of the charts, while the John Wick spinoff “Ballerina” did not jeté as high as expected.

According to studio estimates Sunday, “From the World of John Wick: Ballerina” earned $25 million from 3,409 theaters in the US and Canada, The Associated Press reported. Several weeks ago it was tracking to open in the $35 to $40 million range, but that was adjusted down several times. Ultimately, it still came in lower than forecasts. The movie, directed by Len Wiseman, makes a sideline character out of Keanu Reeves’ John Wick and focuses on Ana de Armas. It takes place during the events of “John Wick 3.”

The box office performance is a bit perplexing result considering that “Ballerina” got good critic reviews and audience exit polls. Conventional wisdom would say that word of mouth might have given it a boost over the weekend. But, recently, opening weekend isn’t the end all that it used to be. “Ballerina” could be in the game for the long haul.

The Lionsgate release, a Thunder Road Films and 87Eleven Entertainment production, had a hefty production price tag reported to be in the $90 million range. But much of that cost has already been offset by foreign pre-sales. Internationally, it earned $26 million from 82 countries, bringing its global opening to $51 million.

As the first spinoff, it’s the second lowest opening of the five-film franchise – above only the first film which opened just over $14 million in 2014, which does not account for inflation. The franchise overall has grossed more than $1 billion worldwide.

First place once again went to “Lilo & Stitch,” which added another $32.5 million in North America, bringing its domestic total to $335.8 and global tally to $772.6 million. In just 17 days, it's already made more domestically than the live-action “The Little Mermaid” did in its entire run ($298 million).

“Mission: Impossible — The Final Reckoning” slid to third place with $15 million, bringing its worldwide total to $450.4 million. “Karate Kid: Legends” earned $8.7 million to take fourth place. And “Final Destination: Bloodlines" rounded out the top five with $6.5 million.

The new Wes Anderson movie “The Phoenician Scheme” expanded beyond New York and Los Angeles to 1,678 theaters nationwide. The Focus Features release starring Benicio del Toro made an estimated $6.3 million and landed in sixth place.