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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP

Amazon announced Saturday that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video -- with 25 million viewers.

With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit series "Game of Thrones", "House of the Dragon", which began airing on August 21.

HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone, AFP reported.

"The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video," a company statement said. It has aired the first two episodes.

"It is somehow fitting that Tolkien's stories -- among the most popular of all time, and what many consider to be the true origin of the fantasy genre -- have led us to this proud moment," said Jennifer Salke, head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

"The Rings of Power" is set during Tolkien's Second Age in Middle-earth, thousands of years before the events of "The Hobbit" and "Lord of the Rings", Tolkien's cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.

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Entertainment

'Den of Thieves 2' Opens at No. 1 as 'Better Man' Flops

This image released by Lionsgate shows Gerard Butler, left, and O'Shea Jackson Jr. in a scene from "Den of Thieves 2: Pantera." (Rico Torres/Lionsgate via AP)
This image released by Lionsgate shows Gerard Butler, left, and O'Shea Jackson Jr. in a scene from "Den of Thieves 2: Pantera." (Rico Torres/Lionsgate via AP)
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'Den of Thieves 2' Opens at No. 1 as 'Better Man' Flops

This image released by Lionsgate shows Gerard Butler, left, and O'Shea Jackson Jr. in a scene from "Den of Thieves 2: Pantera." (Rico Torres/Lionsgate via AP)
This image released by Lionsgate shows Gerard Butler, left, and O'Shea Jackson Jr. in a scene from "Den of Thieves 2: Pantera." (Rico Torres/Lionsgate via AP)

On a quiet weekend in movie theaters, while much of Hollywood’s attention was on the wildfires that continue to rage in Los Angeles, Lionsgate’s “Den of Thieves 2: Pantera” debuted atop the box office with $15.5 million, according to studio estimates Sunday.
Mid-January is often a slow moviegoing period, and that was slightly exacerbated by the closures of about 10 theaters in Los Angeles, the country’s top box-office market, The Associated Press reported.
A sequel to the Gerard Butler 2018 heist thriller, “Den of Thieves 2” performed similarly to the original. The first installment, released by STX, opened with $15.2 million seven years ago. O’Shea Jackson Jr. co-stars in the sequel, which debuted in 3,008 North American theaters.
Butler's films are becoming something of a regular feature in January. He also starred in “Plane,” which managed $32.1 million after launching on Jan. 13 in 2023.
“Den of Thieves 2,” made for about $40 million, was a bit more costly to make. Audiences liked it well enough, giving it a “B+” CinemaScore. Reviews (58% fresh on Rotten Tomatoes) weren’t particularly good. But it counted as Lionsgate’s first No.1 opening since “The Hunger Games: The Ballad of Songbirds and Snakes” in November 2023.
Also entering wide release over the weekend was the Robbie Williams movie “Better Man,” one of the more audacious spins on the music biopic in recent years. Rather than going the more tradition routes of Elton John (“Rocketman”) or Elvis Presley (“Elvis”), the British popstar is portrayed by a CGI chimpanzee in Michael Gracey’s film.
The Paramount Pictures release, produced for $110 million and acquired by Paramount for $25 million, didn’t catch on much better than Williams’ previous forays into the United States. It tanked, with $1.1 million in ticket sales from 1,291 locations. Gracey’s previous feature, 2017’s “The Greatest Showman” ($459 million worldwide), fared far better in theaters. Reviews, however, have been very good for “Better Man.”
It was bested by “The Last Showgirl,” the Las Vegas drama starring Pamela Anderson. The Roadside Attractions release expanded to 870 theaters and collected $1.5 million.
Also outdoing “Better Man” was Brady Corbet’s “The Brutalist.” Coming off winning best drama at the Golden Globes, the A24 postwar epic grossed a hefty $1.4 million from just 68 locations. It expands wider in the coming weeks.
The weekend's lion share of business went to holiday holdovers, including “Mufasa: The Lion King,” “Sonic the Hedgehog 3,” “Nosferatu” and “Moana 2.”
In its fourth week of release, Barry Jenkins “Mufasa” continued to do well, adding $13.2 million to bring its total to $539.7 million worldwide. Also on its fourth weekend, “Sonic the Hedgehog 3” padded its $384.8 million global total with $11 million. Robert Eggers’ “Nosferatu,” the surprise hit of the Christmas period, collected $6.8 million in ticket sales, bringing the vampire tale to $81.1 million domestically.
The Walt Disney Co.’s “Moana 2,” in its seventh week of release, added $6.5 million to bring its global tally to $989.8 million. In the coming days, it will become the third Disney film released in 2024 to notch $1 billion, joining “Inside Out 2” and “Deadpool and Wolverine.”