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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP

Amazon announced Saturday that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video -- with 25 million viewers.

With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit series "Game of Thrones", "House of the Dragon", which began airing on August 21.

HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone, AFP reported.

"The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video," a company statement said. It has aired the first two episodes.

"It is somehow fitting that Tolkien's stories -- among the most popular of all time, and what many consider to be the true origin of the fantasy genre -- have led us to this proud moment," said Jennifer Salke, head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

"The Rings of Power" is set during Tolkien's Second Age in Middle-earth, thousands of years before the events of "The Hobbit" and "Lord of the Rings", Tolkien's cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.

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Entertainment

Hollywood Celebrities Clear Their Closets for Fire Aid

Sharon Stone attends the 82nd Golden Globe Awards in Beverly Hills, California, US, January 5, 2025. (Reuters)
Sharon Stone attends the 82nd Golden Globe Awards in Beverly Hills, California, US, January 5, 2025. (Reuters)
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Hollywood Celebrities Clear Their Closets for Fire Aid

Sharon Stone attends the 82nd Golden Globe Awards in Beverly Hills, California, US, January 5, 2025. (Reuters)
Sharon Stone attends the 82nd Golden Globe Awards in Beverly Hills, California, US, January 5, 2025. (Reuters)

When wildfires destroyed parts of Los Angeles this week, real estate agent Jenna Cooper started asking friends for clothing and other items to help people in need.

Her request spread quickly through a network of powerful women. Actors including Sharon Stone and Halle Berry responded, providing sweaters, shoes, clothing, handbags, belts, pajamas and more pulled from their own collections.

"I'm packing up my entire closet," Berry wrote on Instagram. "If you live in the Southern California area, I urge you to do the same. This is something we can do right now."

Cooper, who also runs a home goods store called +COOP, cleared half the space to create a pop-up shopping experience for displaced people to take what they need. Many Angelenos lost entire homes in the fires, which were still burning on Friday.

Stone circulated information about the donations on social media, which helped attract publicity. She and her sister, Kelly Stone, contributed clothing, bedding and more, and Kelly volunteered to assist shoppers.

"The first thing they need when they come in the store is a hug," Kelly Stone said. She then said to shoppers, "Show me pictures of yourself, how do you dress?" so she could direct them to sweaters or trench coats that reflected their style.

At the store on Friday, a therapy dog named Jackie Robinson greeted people at the door. Inside, they looked through racks of dresses and coats, stacks of denim, shelves of shoes and baskets of handbags.

Offerings ranged from packages of fresh underwear from Target to new or lightly used Zara dresses and some Gucci and Ferragamo shoes in the mix.

Cooper said she received donations and volunteer support from power players across Los Angeles, including actors, executives, lawyers, restaurant owners and moms. Her network of real estate agents in New York was sending gift cards, she said.

One Hollywood stylist came with two large bags of items from her closet and was enlisted to help organize the store for shoppers over the weekend.

"I know people who have lost everything, and even people I don't know I'm devastated for," said Lisa Cera, who has worked for celebrities including the Kardashians and Lenny Kravitz. "I decided I'm just going to bring whatever I can."

Ellen Bennett was choosing items for her 72-year-old mother, who lost her home in the Eaton fire on the east side of Los Angeles. Bennett said she selected "the basics," including socks, sweaters, pants, a jacket and a pair of running shoes.

"She left her house with her dog and a bag and just a few things. She thought she would come back," Bennett said of her mother, adding, "It's so special and beautiful that in this time of tragedy, people are rising up and helping each other."

Store owner Cooper said she helped a man find a pair of sneakers so he could run on the beach, something he had not done since the fires erupted. She said she was overwhelmed by the response to her idea to help.

"This is a city of love, and everybody wants to support each other," Cooper said.