NEOM Tech and Digital Company Steps into the Future as ‘Tonomus’

 CEO of Tonomus, Joseph Bradley. (NEOM)
CEO of Tonomus, Joseph Bradley. (NEOM)
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NEOM Tech and Digital Company Steps into the Future as ‘Tonomus’

 CEO of Tonomus, Joseph Bradley. (NEOM)
CEO of Tonomus, Joseph Bradley. (NEOM)

NEOM Tech & Digital Company – the first company to be established as a full-fledged subsidiary of NEOM – on Tuesday launched as “Tonomus,” signaling the next stage in its growth trajectory as a cognitive multinational conglomerate.

Headquartered at NEOM since its 2021 inception as the pioneering project’s technology and digital lead, Tonomus is building the cognitive foundation and adopting hyper-disruptive solutions integral to the development of NEOM and its flagship initiatives, including THE LINE, OXAGON and TROJENA.

The rebranding represents a sharpened focus on the role of Tonomus as a cognitive multinational company, with this new phase essential to enabling NEOM to fuel Saudi Arabia’s economic growth and diversification.

The name change furthermore represents Tonomus’ commitment to realizing its vision, which includes attracting world-class tech talent to sustain and extend innovation, making Saudi Arabia a hub for global entrepreneurship and enabling NEOM to act as a global connector for the Kingdom.

Eng. Abdullah Alswaha, Minister of Communications and Information Technology and Chairman of Tonomus, said: “Tonomus has positioned NEOM as a global innovator of cognitive innovation with its constantly expanding portfolio of AI projects, its development of human-centric technologies and its collaborative partnerships with leading multinational tech companies.”

“Tonomus is strengthening economic growth and igniting diversification and innovation within Saudi Arabia with its cutting-edge technologies and solutions. It is creating multiple investment opportunities for local and international companies and has become a strong bridge connecting the Kingdom, the Middle east and North Africa and the world,” he added.

Nadhmi Al-Nasr, CEO of NEOM, said: “The launch of Tonomus confirms our progress towards achieving the goals of NEOM and Vision 2030. Tonomus will support our ambitions by contributing to the future of the tech and digital industry, stimulating innovation, and driving the development of the world’s first cognitive community.”

“This will be realized by involving the most talented and brightest minds to develop the integrated system that will be utilized across all of NEOM’s businesses, sectors and projects.”

Joseph Bradley, CEO of Tonomus, said: “Technology is constantly evolving, and – as a global disruptor and innovator – Tonomus is on the same forward-thinking and fast-moving trajectory toward the future.”

“With a new identity, renewed sense of purpose and focus on true inclusivity, Tonomus will be a synonym for cognitive tech and proactive, predictive solutions that fundamentally reimagine human experiences and the way we live,” he remarked.

“Tonomus is also nurturing entrepreneurship both within and beyond the organization, which will cement NEOM’s reputation as the epicenter of innovation, and Saudi Arabia as a place where the world’s brightest minds can bring their ideas to life.”

A new venture incubation studio plays a central role in helping the company turn concept into reality. Beverly Rider – CCO and interim CMO of Tonomus – leads both established and emerging entrepreneurs, as well as VCs and C-suite executives in developing Silicon Valley-modeled ventures.

In this context, Tonomus is NEOM’s trusted digitization partner, enabling the cognitive city vision via disruptive, sustainable solutions and empowering sectors that include Energy; Water; Education; Health, Well-being and Biotech; Food; Tourism; Media; Financial Services; and Mobility, as well as promoting data exchange and unifying the digital ecosystem.

The Tonomus leadership team includes Su Le, Chief Digital and Strategy Officer, whose contribution is vital to the company’s global aspirations, as well as the provision of professional services and signature experiences for the residents and businesses that make NEOM their home.

Tonomus has emerged as a global leader in the smart-to-cognitive transition, developing world-changing technologies and investing USD 1 billion in 2022 alone in AI-driven products and hyperconnected, predictive and proactive solutions. These include the first-of-its-kind, mixed-reality, digital twin metaverse with human needs at its core, and a cutting-edge consent management platform designed to restore trust and place personal data ownership back in the hands of users.

The rebrand represents the next step in the company’s ascent, which is rooted in co-inventing a robust cognitive foundation with global partners. A key element of this strategic pillar is the USD 200 million (SAR 750m) joint venture with Low Earth Orbit (LEO) satellite operator OneWeb, aimed at providing rapid and reliable connectivity and enabling NEOM’s groundbreaking ecosystem of cognitive technologies.

In addition to deploying 300km of fiber, 200 5G cell sites and a Telco Park, Tonomus’ Cognitive Connectivity Hub strategy comprises the establishment of ZeroPoint DC, NEOM’s half-billion-dollar, next-generation hyperscale data center, and a partnership with Oracle, the world's largest database management company.



Saudi Energy Minister: OPEC+ Now Key Stabilizer of Oil Prices

Saudi Energy Minister Prince Abdulaziz Speaks at St. Petersburg Economic Forum – (X)
Saudi Energy Minister Prince Abdulaziz Speaks at St. Petersburg Economic Forum – (X)
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Saudi Energy Minister: OPEC+ Now Key Stabilizer of Oil Prices

Saudi Energy Minister Prince Abdulaziz Speaks at St. Petersburg Economic Forum – (X)
Saudi Energy Minister Prince Abdulaziz Speaks at St. Petersburg Economic Forum – (X)

Saudi Energy Minister Prince Abdulaziz bin Salman said on Thursday that the OPEC+ alliance has become a key stabilizing force for oil prices and the broader energy market, describing the group as a reliable and adaptive coalition that responds only to market realities.

 

Speaking at the annual St. Petersburg International Economic Forum in Russia, Prince Abdulaziz stressed that OPEC+ is flexible and reacts only to facts, not speculation.

 

“We are a credible alliance that adapts as circumstances evolve,” he told a session that also featured Russian Deputy Prime Minister Alexander Novak.

 

The minister’s remarks came on the opening day of the forum, which began with a welcome address by Russian President Vladimir Putin.

 

Putin emphasized Russia’s commitment to “sovereign development and respect for cultural and civilizational identity,” particularly within partnerships such as BRICS. He said Moscow remains committed to building a “fair and mutually beneficial international system of cooperation free from discrimination, coercion and sanctions pressure.”

 

During the joint session, Prince Abdulaziz said: “As you know, we are not the only two countries managing OPEC+. The alliance consists of 22 countries, including a core group of eight. It is our duty to maintain communication with all members and ensure joint decisions are made in response to market developments.”

 

He warned against unilateral declarations on behalf of the group, saying: “No one has the right to speak on behalf of the alliance without knowing the collective stance.”

 

Since its formation, OPEC+ has resolved “many challenges,” he added.

 

The eight core members of the OPEC+ alliance are Saudi Arabia, Russia, Iraq, the United Arab Emirates, Kuwait, Kazakhstan, Algeria and Oman. These countries are scheduled to meet on July 6 to decide whether to begin increasing production in August.

 

At the end of May, OPEC announced that the eight nations had agreed to boost oil output by 441,000 barrels per day in July, citing improving global economic conditions and strong market fundamentals.

 

When asked whether Saudi Arabia and Russia would step in to offset any potential shortfall in Iranian oil, Prince Abdulaziz said: “We only respond to facts.” He reiterated that OPEC+ remains a reliable and effective alliance, closely monitoring market developments.

 

The minister also highlighted efforts by Riyadh and Moscow to create a favorable investment climate in both countries through various joint projects, noting the importance of fostering such conditions amid current global uncertainties.

 

Novak, for his part, underscored the need for oil market stability. “OPEC+ must implement its plans calmly and avoid creating panic in the market,” he said, cautioning against overreactions at a time when oil prices have surged due to tensions between Iran and Israel.