Saudi Arabia Has Potential to Lead Global Coffee Industry Trade

The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
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Saudi Arabia Has Potential to Lead Global Coffee Industry Trade

The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)

The International Forum for the Sustainability of Saudi Coffee highlighted the Kingdom’s potentials to be a global hub for the trade and manufacture of coffee.

The forum, which concluded on Sunday, was organized by the Ministry of Culture in the southern city of Jazan with the participation of local and international experts to mark International Coffee Day.

A set of recommendations were issued at the end of the event, including the importance of Saudi Arabia joining the International Coffee Organization to promote the exchange of experiences, enhance the presence of the local product internationally, and cooperate in the field of research, innovation and development of national capabilities.

The forum stressed the need to help farmers improve production and boost the sector’s sustainability, and to support the innovation and entrepreneurship industry that would contribute to addressing challenges related to strengthening the Saudi coffee value chain.

The participants recommended organizing an annual international forum for Saudi coffee to discuss the achievements, challenges and aspirations, in partnership with the local community, and to study the launch of cultural indicators in cooperation with stakeholders, with the aim to monitor support for the coffee industry.

The second day of the forum concluded with two dialogue sessions that focused on the participation of government and research agencies in the field of coffee industry, in addition to examining the field from a medical angle, and its benefits on the health of the individual and society.

At the beginning of the first session, Dr. Al-Habib Khemira, researcher at the Center for Environmental Research and Studies at Jazan University, reviewed the main Saudi coffee varieties and their cultivation through different stages.

Eng. Bandar Al-Fifi, Director of the National Coffee Component at FAO, stated that coffee was the most consumed beverage around the world. He noted that the average daily demand for coffee consumption was increasing annually, which requires raising the production to meet the high demand.

He also emphasized the importance of teaching the next generation about farming to secure growth for the industry.

Radi Al-Faridi, deputy director general of the National Research and Development Center for Sustainable Agriculture, discussed the importance of cooperation of all authorities in agricultural integration.

“The definition of agricultural sustainability encompasses all environmental, social and economic aspects,” Al- Faridi said.

“Currently coffee is considered the second-largest traded commodity in the world after oil, with the global coffee market value reaching $102 billion in 2020. It is expected that the market will continue to grow to reach a rate of 4.28 percent during the period 2022-2026,” he said.

Moreover, he remarked that as the expansion in the coffee market increases so will the pressure on coffee supply chains.

The last session of the forum concluded with a working paper by researcher Ghadeer Fallata, from the Saudi Food and Drug Authority.

She pointed that around 43 percent of Saudi adults consume caffeine at a rate of less than 300 mg per day, highlighting an increasing growth of commercial activities related to coffee shops.

“There has been steady growth of commercial activities related to cafes, as the Kingdom ranked 11th globally in 2019 in importing tea products, 13th in importing coffee products, and 14th in importing chocolate,” she added.



US Consumers to Bargain Hunt in Annual ‘Black Friday’ Spree

 A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
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US Consumers to Bargain Hunt in Annual ‘Black Friday’ Spree

 A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)

US shoppers are coming out in force this holiday season, but the festiveness is being tempered by inflationary pressures that have abated but not completely faded.

After the sticker shock during the latter stages of the pandemic, a familiar frustration has settled in towards consumer prices that remain broadly elevated even if they have stopped rising rapidly.

Americans are "ready to open their wallets this holiday season," said the Conference Board ahead of Black Friday -- the day after Thanksgiving, which this year, falls on November 28 -- that traditionally sees US stores kick off the Christmas shopping season with steep discounts.

"US consumers plan to spend more than last year, but inflation reduces how far their dollars can go."

In this environment, nobody expects to pay the full price for items.

"Holiday shoppers are likely to increase their budgets this year versus last year but remain selective and are looking for discounts," said a note from Morgan Stanley.

The investment bank's survey found that 35 percent planned to spend more this holiday season. But nearly two-thirds would skip a purchase if an item is not adequately discounted, meaning a price cut of more than 20 percent.

"It's gonna be a good year, but I don't think that growth is going to be spectacular because consumers are still under pressure," predicted Neil Saunders of GlobalData.

Inflation remains above the Federal Reserve's two percent long-term target, rising in October to 2.6 percent on an annual basis from 2.4 percent in September. But that's significantly below the peak level of 9.1 percent in June 2022.

Other recent economic data has been solid. Unemployment remains low at 4.1 percent, while a preliminary GDP reading for the third quarter came in at 2.8 percent.

But Joe Biden's presidency coincided with about a 20 percent rise in consumer prices as Covid-19 pandemic lockdowns gave way to supply chain bottlenecks.

That inflation played a central role in the 2024 US presidential election, with Republican Donald Trump defeating Biden's appointed Democratic successor, Vice President Kamala Harris.

"There is still a perception among consumers that things are quite difficult," Saunders said. "So people are being quite cautious and careful in their spending."

- Tariff hit? -

How Trump's looming presidency will affect inflation remains to be seen. Industry groups have warned that tariffs favored by the Republican could reignite pricing pressures.

The National Retail Federation projected that a Trump tariff proposal floated during the campaign would dent US consumer budgets by as much as $78 billion annually.

But while tough potential trade actions are already preoccupying Washington trade groups, tariffs are not on consumer radars for the 2024 season, according to Saunders.

One challenge this year will be the shortness of the season.

Black Friday falls at the latest possible date on November 29, shortening the stretch between Turkey Day and Christmas on December 25.

But the impact of that dynamic on 2024 sales should not be overstated. Retailers in recent years have pulled the holiday shopping season ahead, with some vendors launching online "Black Friday" promotions as early as October.

Among the companies that have already begun discounts: the big-box chains Walmart and Target, electronics giant Best Buy and home-improvement retailer Home Depot.

Amazon officially launched "Black Friday Week" on Thursday.

NRF has projected holiday spending growth of between 2.5 and 3.5 percent in the 2024 season compared with the year-ago period, to as much as $989 billion over the two-month period.

Economists with the trade group have pointed to an easing of gasoline prices as a supportive factor.

Online sales are projected to grow as much as nine percent this season, extending a long-term trend. Black Friday itself has become a big occasion for online shopping, along with "Cyber Monday" three days later.

"Over time, we've moved from a period where it was just Black Friday, and maybe a little of the weekend, to it being a period of discounting that starts very early," said Saunders. "It's seasonal discounts."

There has been a diminishment of "doorbuster" sales that are known to draw hordes of waiting crowds, sometimes resulting in injury or worse.

Instead, increasing numbers of consumers are spreading out their purchases or opting to click through Black Friday promotions at home.