Sudan Drops Petrol, Diesel Prices

Sudan announced the second reduction in fuel prices in a month. (Reuters)
Sudan announced the second reduction in fuel prices in a month. (Reuters)
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Sudan Drops Petrol, Diesel Prices

Sudan announced the second reduction in fuel prices in a month. (Reuters)
Sudan announced the second reduction in fuel prices in a month. (Reuters)

Sudanese authorities announced the reduction of fuel prices following their monthly review of local production and developments in global oil production.

Petrol prices fell on Tuesday from SDG700 to SDG522 per liter, while diesel prices decreased slightly from SDG687 to SDG672 per liter.

Up until August, Sudan had the fourth highest price of gasoline per liter in the Arab world.

The transitional government, dismissed in June last year, approved the full liberalization of fuel prices as part of a package of requirements of international financial institutions to relieve Sudan's $60 billion debt.

It is the second devaluation in less than a month and two years after the government adopted an economic reform policy and devalued the Sudanese pound. It is expected to be reflected in other commodities whose prices are rising due to the high cost of transportation.

The state spends $1 billion annually to subsidize fuel prices.

The government believes that the liberalization of fuel prices limits smuggling, reduces inflation, eliminates markups, and paves the way for the state to support citizens in health, education, and infrastructure services.

Domestic production covers about 70 percent of gasoline and cooking gas and 40 percent of gasoline, and imports cover the deficit.

Meanwhile, Sudan's Central Bureau of Statistics announced that annual inflation dropped from 125.41 percent in July to 117.42 percent in August.

Last month, the Ministry of Finance announced an increase in the exchange rate of foreign currencies in the customs system and raised the dollar from SDG445 to SDG564, which hindered exports and imports and reduced government revenues to about half.

The army's measures to seize power in the country last year led to the halt of billions of dollars in international financial aid to Sudan earmarked to mitigate the effects of economic reforms on the citizens. The resumption of aid is contingent upon the return of a civilian-led government.



PepsiCo: $2.4 Billion Has Been Invested in Saudi Arabia

The inauguration of PepsiCo’s new regional headquarters in Riyadh.
The inauguration of PepsiCo’s new regional headquarters in Riyadh.
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PepsiCo: $2.4 Billion Has Been Invested in Saudi Arabia

The inauguration of PepsiCo’s new regional headquarters in Riyadh.
The inauguration of PepsiCo’s new regional headquarters in Riyadh.

US multinational food and beverage giant PepsiCo announced the launch of a new research and development center in Riyadh, as part of its strategic expansion across the Middle East.

With an investment of SAR 30 million (approximately $8 million), the center will be the largest of its kind in the Gulf region and will focus on developing new products tailored to local and regional consumer preferences.

The announcement came during the inauguration of PepsiCo’s new regional headquarters in the Saudi capital, underscoring the company’s long-term commitment to the Kingdom. Since 2017, PepsiCo has invested SAR 9 billion ($2.4 billion) in Saudi Arabia’s agriculture and food industries.

The company has grown its operational footprint to 86 sites and, in collaboration with local partners, has helped generate approximately 9,000 jobs—highlighting its role in advancing economic, industrial, and social development across the Kingdom.

Ahmed El-Sheikh, President and General Manager of PepsiCo Foods for the Middle East, North Africa, and Pakistan, told Asharq Al-Awsat that PepsiCo is deeply engaged in the agriculture, manufacturing, and trade sectors.

“We are investing in expanding agricultural output, and our Lay’s potato chips are now 100% locally sourced. Through modern irrigation techniques, we’ve also reduced agricultural water consumption by 22% in recent years,” he said.

El-Sheikh revealed that PepsiCo has committed SAR 300 million to its Dammam-based factory and an additional SAR 300 million to its new regional office and expanded R&D operations. Several of the company’s products manufactured in Saudi Arabia are now exported to Gulf and Levant markets.

“Choosing Saudi Arabia was a natural move, as it is the largest economy in the Middle East,” he said. The company worked closely with key ministries—including investment, industry, and environment—to facilitate the launch of its new headquarters, he went on to say.

The Riyadh office will oversee operations across the Gulf and Africa. El-Sheikh noted that PepsiCo had received wide-ranging support from the Saudi government, citing recent regulatory reforms that have made the investment climate increasingly favorable. Saudization within the company has reached 50% across all departments.

Mohamed Shelbaya, PepsiCo’s General Manager for Beverages in MENA, said Vision 2030 continues to draw major foreign investments by eliminating barriers, updating regulations, and offering incentives. “Saudi Arabia offers one of the region’s strongest investment cases, thanks to its large population, young demographic, and rapidly growing economy,” he stressed.

Shelbaya also spoke on PepsiCo’s commitment to innovation amid growing competition in the local market. “We are opening an R&D division to create new flavors that suit Saudi tastes, with potential for global expansion,” he said. “We’re also working with the government on localizing manufacturing inputs to lower costs and increase local investor participation.”

 

 

The inauguration of PepsiCo’s new regional headquarters in Riyadh.