Ralph Lauren Draws A-List Hollywood Crowd for Sumptuous Show

Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
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Ralph Lauren Draws A-List Hollywood Crowd for Sumptuous Show

Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)

Bronx-born Ralph Lauren, a quintessential New Yorker, had never staged a runway show on the West Coast before. So clearly, with his first show in sunny California, he was going to go big — or, well, stay home.

Big he went, staging a sumptuous display of his well-honed ethos of casual luxury, with strong Western accents like cowboy hats and boots, against a setting sun at the grand Huntington Library, Art Museum, and Botanical Gardens in San Marino, California, near Los Angeles.

Rivaling his lavish 50th anniversary show in New York’s Central Park in 2018, Thursday’s extravaganza brought in a slew of movie stars — including newlyweds Jennifer Lopez and Ben Affleck — to watch more than 120 models strut the runway, including some adorable tots in Lauren's childrenswear who had the fashionable crowd gasping with delight.

"We’re in show business," the 83-year-old designer said simply in a post-show interview, standing next to the endlessly long, candlelit tables where guests dined post-show on Polo Bar burgers, grilled branzino and other specialties from his restaurant in New York.

Lauren explained that early on, he had felt LA wasn’t his style, but that changed and he finally decided, "OK let’s do something in LA, but let’s do it great."

Always a celebrity magnet, Lauren brought out a slice of A-list Hollywood with Lopez and Affleck, Ashton Kutcher and Mila Kunis, Sylvester Stallone, John Legend, Diane Keaton, Jessica Chastain, Laura Dern, Chris Pine and James Marsden, to name a few.

The intimate affair for some 200 people began with cocktails and hors d’oeuvres like tuna tartare on a patio overlooking the lush lawns and gardens of the Huntington, which once housed Gilded Age tycoon Henry Huntington. Celebrity guests mingled along with TikTok influencers and Lauren customers.

As the sun sank lower, guests were summoned to the tiled entrance of the museum, where models strutted to a soundtrack of California-themed songs like "California Dreamin."

There were plenty of cowboy hats, worn-in jeans and boots to begin with, gradually morphing into fancier wear like long, bright skirts and slinky cut-out gowns for the women.

A gasp traveled through the crowd as two small children appeared, each holding one hand of their accompanying adult, dressed in classic Lauren looks of tweed jackets, sweater vests, pinstriped button-downs and white shorts.

More children followed, including a little boy in bright green trousers who stole the moment by insisting on high-fiving everyone he passed.

The show, which featured designs from several Ralph Lauren lines including menswear and childrenswear, finished with the models all returning to gather on the patio, joined by Lauren as he emerged to cheers.

Over dinner, Kushton and Kunis chatted with Legend, who said in an interview before the show that Lauren is "obviously an icon in the fashion business and has meant so much to style for such a long time."

Lopez noted that Lauren had dressed her and Affleck for their recent nuptials. "Ralph did our wedding, so we’ve become quite close," the pop star said. "And we really love his aesthetic."

And singer Maggie Rogers noted she had grown up as a fan of the brand. "I have been watching them for the last couple of years and to me they represent such a timeless American style, and I always try and bring that ... classic thing to my music," she said. "So, it feels like the perfect match."



H&M seeks to Lure US Shoppers as Fast-fashion Rivals Hike Prices Due to Tariffs

A woman is reflected next to the logo of the H&M fashion retailer in the newly opened Mall of Berlin shopping center in Berlin, Germany, in this September 25, 2014 file photo. REUTERS/Thomas Peter
A woman is reflected next to the logo of the H&M fashion retailer in the newly opened Mall of Berlin shopping center in Berlin, Germany, in this September 25, 2014 file photo. REUTERS/Thomas Peter
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H&M seeks to Lure US Shoppers as Fast-fashion Rivals Hike Prices Due to Tariffs

A woman is reflected next to the logo of the H&M fashion retailer in the newly opened Mall of Berlin shopping center in Berlin, Germany, in this September 25, 2014 file photo. REUTERS/Thomas Peter
A woman is reflected next to the logo of the H&M fashion retailer in the newly opened Mall of Berlin shopping center in Berlin, Germany, in this September 25, 2014 file photo. REUTERS/Thomas Peter

H&M is trying to win shoppers from rivals in the United States by holding prices steady while Zara and Shein raise theirs, as US tariffs disrupt the fast-fashion industry that relies on imports of low-cost clothes from China, Vietnam, and other Asian countries.

H&M CEO Daniel Erver said on Thursday constantly changing tariffs had created turbulence, with the world's second-largest listed fashion retailer planning for multiple scenarios.

In an interview, he told Reuters that the challenge in the coming months is "to understand the consumer sentiment, which we see has dropped in the US due to all the turbulence... with the fact that some will be forced to raise prices more, and what (that creates) as an opportunity".

"Different competitors are acting in different ways, some more aggressively, some more cautiously," he added.

H&M has around 500 stores across the US, its second-largest market after Germany in terms of sales, accounting for 13% in 2024.

As US tariffs add to costs for retailers, relative price positioning is front of mind for executives, and the timing of price increases is key, with companies watching the competition closely to see who will blink first.

For H&M, which is trying to improve its profitability, sticking to current prices for longer carries risks as rising costs eat into margins.

But it also provides an opportunity to take market share from rivals.

"Maybe they are going to raise prices in the US... but just to a lesser extent as compared to competitors," Pareto Securities analyst Alexander Siljestrom said.

H&M can also mitigate the tariff impact by shifting production of US-bound clothes from China, which faces the highest tariff rate, to Bangladesh and elsewhere, he said.

Across categories including dresses, jeans, and shirts, the average US price at H&M's bigger competitor Zara was up by 28% this month from a year ago, according to data from price tracking firm EDITED, while prices at H&M in the US were on average down 3% year-on-year.

Zara prices were up across the board in June compared to January this year, EDITED found, while H&M has kept prices more or less stable, even though its chief financial officer Adam Karlsson said in March that price hikes were likely to offset tariffs.

Shein, which sends clothes direct to US shoppers from factories in China, has also had to raise prices and suffered weaker customer growth since Trump ended the "de minimis" duty-free treatment of low-value parcels.

SOURCING FROM FEWER, CLOSER SUPPLIERS

As it aims to improve its supply chain and get new styles to stores faster, H&M has spent the last 18 months consolidating its supplier base, Erver said, aiming to order more from a smaller number of big suppliers who also operate factories in multiple countries.

"We look at each individual order to decide what's the best sourcing market depending on the craftsmanship, the skills, the pricing situation, but also now more than ever the geopolitical situation with trade barriers," he told Reuters.

"That has led us in certain cases to take the decision to move things to different markets."

H&M also aims to be below full capacity with all of its suppliers, so it can easily increase production if needed when an item sells well, Erver said.

As part of its "nearshoring" strategy of sourcing products from suppliers closer to main consumer hubs, H&M is looking to increase its supplier base in markets like Türkiye, Egypt, Jordan, and Morocco for Europe, Erver said.

H&M will also add suppliers in Brazil, where it is opening its first stores in the second half, he added.