Apple Reportedly Cuts Back Production of iPhone 14 Plus Due to Weak Demand

The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US September 7, 2022. REUTERS/Carlos Barriaa
The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US September 7, 2022. REUTERS/Carlos Barriaa
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Apple Reportedly Cuts Back Production of iPhone 14 Plus Due to Weak Demand

The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US September 7, 2022. REUTERS/Carlos Barriaa
The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US September 7, 2022. REUTERS/Carlos Barriaa

Apple Inc is cutting back production of iPhone 14 Plus and is increasing the output of the more expensive iPhone 14 Pro due to lukewarm demand, market research firm TrendForce said Tuesday.

The share of more expensive iPhone 14 Pro series has increased to 60% of the total output from the initially planned 50%, and it could rise to 65% in the future, the report said.

Apple did not immediately respond to a Reuters' request for comment.

The report also said that rising US interest rates could crimp consumer spending, undermining the demand for iPhones in the first quarter of 2023. This could lead to a 14% year-on-year drop in production to 52 million units.

Analysts have in the past said iPhone 14's Pro and Pro Max versions were selling at a brisk pace, although demand for the base model, typically Apple's best seller, has been underwhelming.

Last month, the company said it would manufacture its latest iPhone 14 in India, as the tech giant moves some of its production away from China to hedge risks arising from the growing tensions between Washington and Beijing.

TrendForce estimates the share of Apple's output from India to exceed 5% in 2023 and increase over the years.



Perplexity AI Offers Google $34.5 Bn for Chrome Browser 

A logo is pictured at Google's European Engineering Center in Zurich, Switzerland July 19, 2018. (Reuters)
A logo is pictured at Google's European Engineering Center in Zurich, Switzerland July 19, 2018. (Reuters)
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Perplexity AI Offers Google $34.5 Bn for Chrome Browser 

A logo is pictured at Google's European Engineering Center in Zurich, Switzerland July 19, 2018. (Reuters)
A logo is pictured at Google's European Engineering Center in Zurich, Switzerland July 19, 2018. (Reuters)

Perplexity AI offered Google on Tuesday $34.5 billion for its popular Chrome web browser, which the internet giant could potentially be forced to sell as part of antitrust proceedings.

The whopping sum proposed in a letter of intent by Perplexity is nearly double the value of the startup, which was reportedly $18 billion in a recent funding round.

"This proposal is designed to satisfy an antitrust remedy in highest public interest by placing Chrome with a capable, independent operator focused on continuity, openness, and consumer protection," Perplexity chief executive Aravind Srinivas said in the letter, a copy of which was seen by AFP.

Google is awaiting US District Court Judge Amit Mehta's ruling on what "remedies" to impose, following a landmark decision last year that said the tech titan maintained an illegal monopoly in online search.

US government attorneys have called for Google to divest itself of the Chrome browser, contending that artificial intelligence is poised to ramp up the tech giant's dominance as the go-to window into the internet.

Google has urged Mehta to reject the divestment, and his decision is expected by the end of the month.

Google did not immediately respond to a request for comment.

Perplexity's offer vastly undervalues Chrome and "should not be taken seriously," Baird Equity Research analysts said in a note to investors.

Given that Perplexity already has a browser that competes with Chrome, the San Francisco-based startup could be trying to spark others to bid or "influence the pending decision" in the antitrust case, Baird analysts theorized.

"Either way, we believe Perplexity would view an independent Chrome -- or one no longer affiliated with Google -- as an advantage as it attempts to take browser share," Baird analysts told investors.

Google contends that the United States has gone way beyond the scope of the suit by recommending a spinoff of Chrome, and holding open the option to force a sale of its Android mobile operating system.

"Forcing the sale of Chrome or banning default agreements wouldn't foster competition," said Cato Institute senior fellow in technology policy Jennifer Huddleston.

"It would hobble innovation, hurt smaller players, and leave users with worse products."

Google attorney John Schmidtlein noted in court that more than 80 percent of Chrome users are outside the United States, meaning divestiture would have global ramifications.

"Any divested Chrome would be a shadow of the current Chrome," he contended.

"And once we are in that world, I don't see how you can say anybody is better off."

The potential of Chrome being weakened or spun off comes as rivals such as Microsoft, ChatGPT and Perplexity put generative artificial intelligence (AI) to work fetching information from the internet in response to user queries.

Google is among the tech companies investing heavily to be a leader in AI, and is weaving the technology into search and other online offerings.