Amazon Begins Mass Layoffs among its Corporate Workforce

File Photo- An Amazon Prime truck drives in Pacifica, Calif., on Dec. 15, 2020. Amazon has begun mass layoffs in its corporate ranks, becoming the latest tech company to trim its workforce amid rising fears about the wider economic environment. (AP Photo/Jeff Chiu, File)
File Photo- An Amazon Prime truck drives in Pacifica, Calif., on Dec. 15, 2020. Amazon has begun mass layoffs in its corporate ranks, becoming the latest tech company to trim its workforce amid rising fears about the wider economic environment. (AP Photo/Jeff Chiu, File)
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Amazon Begins Mass Layoffs among its Corporate Workforce

File Photo- An Amazon Prime truck drives in Pacifica, Calif., on Dec. 15, 2020. Amazon has begun mass layoffs in its corporate ranks, becoming the latest tech company to trim its workforce amid rising fears about the wider economic environment. (AP Photo/Jeff Chiu, File)
File Photo- An Amazon Prime truck drives in Pacifica, Calif., on Dec. 15, 2020. Amazon has begun mass layoffs in its corporate ranks, becoming the latest tech company to trim its workforce amid rising fears about the wider economic environment. (AP Photo/Jeff Chiu, File)

Amazon has begun mass layoffs in its corporate ranks, becoming the latest tech company to trim its workforce amid rising fears about the wider economic environment.

On Tuesday, the company notified regional authorities in California that it would lay off about 260 workers at various facilities that employ data scientists, software engineers and other corporate workers. Those job cuts would be effective beginning on Jan. 17.

Amazon would not specify how many more layoffs may be in the works beyond the ones confirmed through California’s Worker Adjustment and Retraining Notification Act, also known as WARN, which requires companies to provide 60 days’ notice if they have 75 or more full-time or part-time workers. Amazon employs more than 1.5 million workers globally, primarily made up of hourly workers.

The online retail giant, like other tech and social media giants, saw sizable profits during the COVID-19 pandemic, as homebound shoppers purchased more items online. But revenue growth slowed as the worst of the pandemic eased and consumers relied less on ecommerce, The Associated Press said.

The Seattle-based company reported two consecutive losses this year, driven mainly by write-downs of the value of its stock investment in electric vehicle start-up Rivian Automotive. The company returned to profitability during the third quarter, but investors were gloomy about its weaker-than-expected revenue and lackluster projections for the current quarter, which is typically good for retailers due to the holiday shopping season.

In an effort to cut back on costs, Amazon has already been axing some of its projects — including subsidiary fabric.com, Amazon Care, and the cooler-size home delivery robot Scout. Its also been scaling back its physical footprint by delaying — or canceling — plans to occupy some new warehouses across the country. And Amazon Chief Financial Officer Brian Olsavsky has said the company was preparing for what could be a slower growth period and would be careful about hiring in the near future.

Mass layoffs are rare at Amazon, but the company has had rounds of job cuts in 2018 and in 2001 during the dot-com crash. On the warehouse side, the ecommerce giant typically trims its workforce through attrition.

Faced with high costs, the company announced earlier this month it would pause hiring among its corporate workforce, adding to the freeze it put a few weeks earlier on its retail division. But the layoffs weren’t far off. Employees who work in different units, including voice assistant Alexa and cloud gaming platform Amazon Luna, said they were let go on Tuesday, according to LinkedIn posts. Some of them were based in Seattle, where the company has its headquarters.

“As part of our annual operating planning review process, we always look at each of our businesses and what we believe we should change,” Amazon spokesperson Kelly Nantel said in a statement. “As we’ve gone through this, given the current macro-economic environment (as well as several years of rapid hiring), some teams are making adjustments, which in some cases means certain roles are no longer necessary.”

In a note to the devices & services team that Amazon shared on its website, the team’s senior vice president David Limp said the company was consolidating some teams and programs. He said those laid off in the process were notified on Tuesday and the company will work with them to “provide support,” including assistance in finding new roles. If an employee cannot find a new role within the company, Limp said Amazon will provide a severance payment, external job placement support and what he called transitional benefits.

The retail behemoth follows other tech giants that have cut jobs in the past few weeks — a reversal from earlier this year, when tech workers were in high demand. Facebook parent Meta said last week it would lay off 11,000 people, about 13% of its workforce. And Elon Musk, the new Twitter CEO, slashed the company’s workforce in half this month.

Going forward, Wedbush Securities analyst Daniel Ives said he believes Amazon will likely sustain its workforce and investments in profitable areas such as the cloud computing unit AWS, while trimming costs in non-strategic areas like Alexa and other moonshot projects.

“The clock has struck midnight in terms of hyper-growth for Big Tech,” Ives said. “These companies hired at such an eye popping rate, it was not sustainable. Now there’s some painful steps ahead.”



Apple Announces Event on May 7 amid Reports of New iPad Model Launches

People stand outside a recently-opened Apple Store in Shanghai's Jing'an district on March 26, 2024. (AFP)
People stand outside a recently-opened Apple Store in Shanghai's Jing'an district on March 26, 2024. (AFP)
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Apple Announces Event on May 7 amid Reports of New iPad Model Launches

People stand outside a recently-opened Apple Store in Shanghai's Jing'an district on March 26, 2024. (AFP)
People stand outside a recently-opened Apple Store in Shanghai's Jing'an district on March 26, 2024. (AFP)

Apple will hold an event on May 7, the company said on Tuesday, amid reports that it would roll out the long-anticipated revamped versions of iPad Pro and iPad Air next month.

The Cupertino, California-based company did not disclose more details about the event that would start at 7 a.m. PT (2 p.m. GMT).

Bloomberg News reported in March that Apple's overseas suppliers had ramped up production of the new iPads and a launch was planned for early May.

The new models would represent Apple's first overhaul to that lineup since 2018.

The potential launch comes at a time as iPad sales have declined. The sales dropped 25% to $7.02 billion in the first quarter, while those of iPhone, its most popular product, have also been slowing.

The tablet market is under duress as economic uncertainty looms and consumers cut back on non-essential spending, but Apple expects to combat the slump in demand with new products.

Apple's iPad sales contributed just 5.9% to the company's total net sales of $119.58 billion in the first quarter ended Dec. 30.

Apple is also scheduled to hold its Worldwide Developers Conference from June 10 to June 14.


Microsoft Launches Lightweight AI Model

A Microsoft sign is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
A Microsoft sign is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
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Microsoft Launches Lightweight AI Model

A Microsoft sign is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
A Microsoft sign is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)

Microsoft on Tuesday launched a lightweight artificial intelligence model, as it looks to attract a wider client base with cost-effective options.

The new version called Phi-3-mini is the first of the three small language models (SLM) to be released by the company, as it stakes its future on a technology that is expected to have a wide-ranging impact on the world and the way people work.

"Phi-3 is not slightly cheaper, it's dramatically cheaper, we're talking about a 10x cost difference compared to the other models out there with similar capabilities," said Sébastien Bubeck, Microsoft's vice president of GenAI research.

SLMs are designed to perform simpler tasks, making it easier for use by companies with limited resources, the company said.

Phi-3-mini will be available immediately on Microsoft cloud service platform Azure's AI model catalog, machine learning model platform Hugging Face, and Ollama, a framework for running models on a local machine, the company said.

Last week, Microsoft invested $1.5 billion in UAE-based AI firm G42. It has also previously partnered with French startup Mistral AI to make their models available through its Azure cloud computing platform.


Adobe to Bring Full AI Image Generation to Photoshop this Year

An AI (Artificial Intelligence) sign is seen at the World Artificial Intelligence Conference (WAIC) in Shanghai, China July 6, 2023. REUTERS/Aly Song/File Photo
An AI (Artificial Intelligence) sign is seen at the World Artificial Intelligence Conference (WAIC) in Shanghai, China July 6, 2023. REUTERS/Aly Song/File Photo
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Adobe to Bring Full AI Image Generation to Photoshop this Year

An AI (Artificial Intelligence) sign is seen at the World Artificial Intelligence Conference (WAIC) in Shanghai, China July 6, 2023. REUTERS/Aly Song/File Photo
An AI (Artificial Intelligence) sign is seen at the World Artificial Intelligence Conference (WAIC) in Shanghai, China July 6, 2023. REUTERS/Aly Song/File Photo

Adobe said on Tuesday it plans to place a tool for full artificial intelligence image generation in its Photoshop software later this year.
Adobe's image and video editing tools are widely used by creative professionals, but it faces rising competition from startups such as Microsoft-backed OpenAI, Midjourney and Stability AI, all of which offer services that can generate images from text prompts, Reuters said.
Adobe is developing its own image-generation AI system called Firefly, which is trained on data that Adobe has rights to, in order to avoid copyright infringement claims against users.
Adobe previously released image-generation tools in Photoshop that can fill in or expand parts an existing image. At a conference in London on Tuesday, the company said full image generation will come later this year, based on a new AI system called Firefly Image 3.
Much of Adobe's focus has been on speeding up the work of professionals who use its software. The new image-generation tool will have the ability to tap a user's uploaded image as a reference for the general composition of an image.
For example, a designer could make a quick sketch of a scene on a napkin, snap a photo of that napkin with a smartphone and then ask Photoshop to generate fully featured images in a variety of styles, said Ely Greenfield, chief technology officer for digital media at Adobe.
"Rather than having to very carefully describe exactly what goes where and try to make sure that I'm specifying the things I want things and that I don't, it's borrowing from the reference. So this is an amazingly powerful capability," Greenfield said.
Adobe said a test "beta" version of the software is available to some users on Tuesday but did not give a date for general availability.


Tencent to Release ‘Dungeon and Fighter’ Mobile Game in May 

A Tencent sign is seen at the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. (Reuters)
A Tencent sign is seen at the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. (Reuters)
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Tencent to Release ‘Dungeon and Fighter’ Mobile Game in May 

A Tencent sign is seen at the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. (Reuters)
A Tencent sign is seen at the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. (Reuters)

Chinese tech giant Tencent Holdings said on Monday it will release its much-anticipated "Dungeon and Fighter" mobile game on May 21 after seven years of development.

Officially named "Dungeon and Fighter: Origin", the action game, developed by Korean firm Nexon, is a mobile adaptation of the "Dungeon and Fighter" computer game, one of the world's most profitable computer games.

Tencent's shares rose about 4.5% on Monday morning.

The game was already released in South Korea in 2022 and became an instant hit. But its China release was delayed after the government cracked down on the gaming industry between 2018 and 2022.

In a February note, investment bank Jefferies expected the game to "secure a top 5 spot in revenue rankings" in China and to potentially generate between $600 million to $1.1 billion in annualized revenues there over time. But the bank expects a "cautious approach to engagement and monetization" during its initial launch.

Last month, Tencent conducted a closed test with 300,000 players and had delivered strong results. In a note this month, HSBC wrote: "Testing for DnFm yielded solid performance in metrics like [daily active users], retention rate and user's paying propensity."


Tesla Cuts Price of Full Self-Driving Software by a Third

FILE - A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., on June 18, 2023. (AP Photo/David Zalubowski, File)
FILE - A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., on June 18, 2023. (AP Photo/David Zalubowski, File)
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Tesla Cuts Price of Full Self-Driving Software by a Third

FILE - A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., on June 18, 2023. (AP Photo/David Zalubowski, File)
FILE - A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., on June 18, 2023. (AP Photo/David Zalubowski, File)

Tesla slashed the price of its Full Self-Driving (FSD) driver assistant software to $8,000 from $12,000 in the United States.

CEO Elon Musk is betting on the technology to become cash cow for the world's most valuable automaker. But he has for years failed to achieve the goal of self-driving capability, with the technology under growing regulatory and legal scrutiny.

Musk earlier this month said Tesla will unveil its robotaxis on Aug. 8, after Reuters reported Tesla had scrapped its inexpensive, mass-market car in favour of robotaxis.

According to the Tesla website, customers can now pay $8,000 for the FSD feature, or subscribe to use it for $99 a month.

Tesla recently cut the US monthly subscription price for the feature from $199, while giving every Tesla customer a month's free subscription to the software.

Tesla has also been cutting prices on its auto line-up in major markets. Grappling with falling sales and an intensifying price war for electric vehicles, Tesla cut prices by nearly $2,000 across its line-up in China, in line with its price cuts in the United States.


Saudi Food and Drug Authority CEO Visits Agency for Science, Technology and Research in Singapore

The CEO of the Saudi Food and Drug Authority (SFDA) visited the Agency for Science, Technology and Research (A*STAR) in Singapore. SPA
The CEO of the Saudi Food and Drug Authority (SFDA) visited the Agency for Science, Technology and Research (A*STAR) in Singapore. SPA
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Saudi Food and Drug Authority CEO Visits Agency for Science, Technology and Research in Singapore

The CEO of the Saudi Food and Drug Authority (SFDA) visited the Agency for Science, Technology and Research (A*STAR) in Singapore. SPA
The CEO of the Saudi Food and Drug Authority (SFDA) visited the Agency for Science, Technology and Research (A*STAR) in Singapore. SPA

The CEO of the Saudi Food and Drug Authority (SFDA), Dr. Hisham bin Saad Al-Jadhey, visited the Agency for Science, Technology and Research (A*STAR) in Singapore, and met with the Executive Director of the A*STAR Biomedical Research Council (BMRC), Dr. Azlinda Anwar, and A*STAR Executive Director of the Singapore Institute of Food and Biotechnology Innovation (SIFBI) Dr. Sze Tan.
Al-Jadhey was briefed on the work of the BMRC, the SIFBI, and the biotechnology ecosystem in Singapore.
A*STAR is an entity affiliated with the Singapore's Ministry of Trade and Industry which supports research and development in several areas, including human health and biomedicine in the public sector.
This visit came on the sidelines of the SFDA's participation in the 5th Annual Meeting of the International Heads of Food Agencies Forum (IHFAF), which took place in Singapore from April 16 to 20.


AI's Relentless Rise Gives Journalists Tough Choices

The arrival of ChatGPT sent shockwaves through the journalism industry. Kirill KUDRYAVTSEV / AFP
The arrival of ChatGPT sent shockwaves through the journalism industry. Kirill KUDRYAVTSEV / AFP
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AI's Relentless Rise Gives Journalists Tough Choices

The arrival of ChatGPT sent shockwaves through the journalism industry. Kirill KUDRYAVTSEV / AFP
The arrival of ChatGPT sent shockwaves through the journalism industry. Kirill KUDRYAVTSEV / AFP

The rise of artificial intelligence has forced an increasing number of journalists to grapple with the ethical and editorial challenges posed by the rapidly expanding technology.
AI's role in assisting newsrooms or transforming them completely was among the questions raised at the International Journalism Festival in the Italian city of Perugia that closes on Sunday.
- What will happen to jobs? -
AI tools imitating human intelligence are widely used in newsrooms around the world to transcribe sound files, summarize texts and translate.
In early 2023, Germany's Axel Springer group announced it was cutting jobs at the Bild and Die Welt newspapers, saying AI could now "replace" some of its journalists.
Generative AI -- capable of producing text and images following a simple request in everyday language -- has been opening new frontiers as well as raising concerns for a year and a half, AFP reported.
One issue is that voices and faces can now be cloned to produce a podcast or present news on television. Last year, Filipino website Rappler created a brand aimed at young audiences by converting its long articles into comics, graphics and even videos.
Media professionals agree that their trade must now focus on tasks offering the greatest "added value".
"You're the one who is doing the real stuff" and "the tools that we produce will be an assistant to you," Google News general manager Shailesh Prakash told the festival in Perugia.
All about the money
The costs of generative AI have plummeted since ChatGPT burst onto the scene in late 2022, with the tool designed by US start-up OpenAI now accessible to smaller newsrooms.
Colombian investigative outlet Cuestion Publica has harnessed engineers to develop a tool that can delve into its archives and find relevant background information in the event of breaking news.
But many media organizations are not making their own language models, which are at the core of AI interfaces, said University of Amsterdam professor Natali Helberger. They are needed for "safe and trustworthy technology", he stressed.
The disinformation threat
According to one estimate last year by Everypixel Journal, AI has created as many images in one year as photography in 150 years.
That has raised serious questions about how news can be fished out of the tidal wave of content, including deepfakes.
Media and tech organizations are teaming up to tackle the threat, notably through the Coalition for Content Provenance and Authenticity, which seeks to set common standards.
"The core of our job is news gathering, on-the-ground reporting," said Sophie Huet, recently appointed to become global news director for editorial innovation and artificial intelligence at Agence France-Presse.
"We'll rely for a while on human reporters," she added, although that might be with the help of artificial intelligence.
From Wild West to regulation
Media rights watchdog Reporters Without Borders, which has expanded its media rights brief to defending trustworthy news, launched the Paris Charter on AI and journalism late last year.
"One of the things I really liked about the Paris Charter was the emphasis on transparency," said Anya Schiffrin, a lecturer on global media, innovation and human rights at Columbia University in the United States.
"To what extent will publishers have to disclose when they are using generative IA?"
Olle Zachrison, head of AI and news strategy at public broadcaster Swedish Radio, said there was "a serious debate going on: should you mark out AI content or should people trust your brand?"
Regulation remains in its infancy in the face of a constantly evolving technology.
In March, the European Parliament adopted a framework law aiming to regulate AI models without holding back innovation, while guidelines and charters are increasingly common in newsrooms.
AI editorial guidelines are updated every three months at India's Quintillion Media, said its boss Ritu Kapur.
None of the organization's articles can be written by AI and the images it generates cannot represent real life.
Resist or collaborate?
AI models feed off data, but their thirst for the vital commodity has raised hackles among providers.
In December, the New York Times sued OpenAI and its main investor Microsoft for violation of copyright.
In contrast, other media organizations have struck deals with OpenAI: Axel Springer, US news agency AP, French daily Le Monde and Spanish group Prisa Media whose titles include El Pais and AS newspapers.
With resources tight in the media industry, collaborating with the new technology is tempting, explained Emily Bell, a professor at Columbia University's journalism school.
She senses a growing external pressure to "Get on board, don't miss the train".


Google Combining Its Android Software and Pixel Hardware Divisions to More Broadly Integrate AI 

Google logos are displayed when searched for Google in New York, Sept. 11, 2023. (AP)
Google logos are displayed when searched for Google in New York, Sept. 11, 2023. (AP)
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Google Combining Its Android Software and Pixel Hardware Divisions to More Broadly Integrate AI 

Google logos are displayed when searched for Google in New York, Sept. 11, 2023. (AP)
Google logos are displayed when searched for Google in New York, Sept. 11, 2023. (AP)

Google will combine the software division responsible for Android mobile software and the Chrome browser with the hardware division known for Pixel smartphones and Fitbit wearables, the company said Thursday. It's part of a broader plan to integrate artificial intelligence more widely throughout the company.

In a letter to employees, Google CEO Sundar Pichai said the changes will “turbocharge the Android and Chrome ecosystems” while helping to spur innovation.

The decision will place both operations under the oversight of Rick Osterloh, a Google executive who previously oversaw the company's hardware group. Not long ago, Google insulated Android development from the hardware division, saying it wanted to avoid giving its phone designers an unfair advantage over the other major smartphone makers who used Android — including Samsung and Motorola, as well as Chinese companies such as Oppo and Xiaomi.

Then a few years ago, Google started to position the Pixel as a flagship for demonstrating what AI could accomplish and leaned heavily into developing features that could demonstrate its potential. That meant more integration of AI hardware and software to power those features on mobile devices.

In an interview with The Verge, a tech publication, Osterloh noted that AI is the primary reason for bringing together Google's consumer hardware and software engineers. He argued that phone technology is already growing more dependent on AI, citing the development of the Pixel camera, which among other things uses the technology for features that enhance nighttime photos or automatically choose the best of several closely timed shots.

Combining the teams, Osterloh added, is a way for Google to move even faster on infusing AI into its features. Designing the Pixel camera several years ago, he said in the interview, required deep knowledge of not just the complex hardware and software systems involved, but also the then-early AI models used for image processing.

“That hardware-software-AI integration really showed how AI could totally transform a user experience,” Osterloh said. “That was important. And it’s even more true today.”

“What you’re now starting to see Google do is flex its core AI innovation engines,” said Chirag Dekate, an analyst with Gartner. “Google wants to dominate the AI, the commanding heights of the emerging AI economy, both on the consumer side as well as on the enterprise side, essentially by infusing AI everywhere and by connecting it.”

Meanwhile, the chief of Google's software division, Hiroshi Lockheimer, is left without a title and, according to Pichai's letter, will be starting some other unnamed projects. Lockheimer did join Osterloh for the Verge interview, though, and the two men insisted the changes weren't the result of a power struggle.

Google is also reorganizing its AI research and responsibility groups, although those changes mostly won’t directly affect consumer products — at least not for now.


Apple Drops WhatsApp, Threads from China App Store on Official Order

China is a key market for Apple, which last year topped the country's smartphone market for the first time. Hector RETAMAL / AFP
China is a key market for Apple, which last year topped the country's smartphone market for the first time. Hector RETAMAL / AFP
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Apple Drops WhatsApp, Threads from China App Store on Official Order

China is a key market for Apple, which last year topped the country's smartphone market for the first time. Hector RETAMAL / AFP
China is a key market for Apple, which last year topped the country's smartphone market for the first time. Hector RETAMAL / AFP

Apple has removed the Meta-owned WhatsApp and Threads from its App Store in China following an order from the country's top internet regulator, Bloomberg reported Friday citing the tech giant.
Beijing engages in some of the world's most extensive internet censorship, with web users in mainland China unable to access everything from Google to many foreign apps without using a virtual private network, AFP said.
"We are obligated to follow the laws in the countries where we operate, even when we disagree," said Apple in a statement, according to Bloomberg.
"The Cyberspace Administration of China (CAC) ordered the removal of these apps from the China storefront based on their national security concerns," said Apple, referring to China's internet regulator.
"These apps remain available for download on all other storefronts where they appear."
A Meta spokesperson referred AFP to Apple, which did not immediately respond to a request for comment.
The CAC and the Ministry of Industry and Information Technology -- another top Chinese internet regulatory body -- also did not immediately respond.
China is a key market for Apple, which last year topped the country's smartphone market for the first time.
But thorny issues of censorship and national security have long hounded the US-based firm's operations in China as Beijing and Washington engage in a fierce battle for technological supremacy.
In January, China said it had cracked Apple's encrypted AirDrop communication service, which had once given protesters a vital channel for sharing information during the major 2019 pro-democracy protests in Hong Kong.
State-backed experts said in January that they had devised a way to reveal an iPhone's encrypted device log, allowing them to then identify an AirDrop user's phone number and email accounts.
Many online platforms that are popular in much of the world -- including Google, Facebook, X, WhatsApp and TikTok -- are blocked in mainland China.
But savvy iPhone users in China have still been able to download banned platforms through Apple's app store, then use a VPN to get around the restrictions.
Removing WhatsApp and Threads from the Chinese app store will greatly complicate the ability of new iPhone users to access the apps.
The latest development comes a day before a scheduled vote in the US House of Representatives to force the wildly popular video app TikTok to sever all links with its Chinese parent ByteDance.
US officials have raised concerns in recent years over potential national security and privacy threats posed by TikTok, despite repeated assurances by the firm that it presents no risks to the American public.
Beijing has frequently lashed out against US restrictions on Chinese tech, claiming they are a pretext to contain the country's economic rise.


Huawei Starts Sales of New Pura 70 Smartphone to Crowds amid Chips Scrutiny

A logo for Huawei is seen during the KubeCon + CloudNativeCon Europe hosted by the Cloud Native Computing Foundation (CNCF) in Paris, France, March 20, 2024. (Reuters)
A logo for Huawei is seen during the KubeCon + CloudNativeCon Europe hosted by the Cloud Native Computing Foundation (CNCF) in Paris, France, March 20, 2024. (Reuters)
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Huawei Starts Sales of New Pura 70 Smartphone to Crowds amid Chips Scrutiny

A logo for Huawei is seen during the KubeCon + CloudNativeCon Europe hosted by the Cloud Native Computing Foundation (CNCF) in Paris, France, March 20, 2024. (Reuters)
A logo for Huawei is seen during the KubeCon + CloudNativeCon Europe hosted by the Cloud Native Computing Foundation (CNCF) in Paris, France, March 20, 2024. (Reuters)

Chinese technology giant Huawei started selling two models of its highly anticipated, high-end Pura 70 smartphone series on Thursday that many analysts expect to contain an advanced China-made chip like its Mate 60 handset.
The Pura series developed by the Shenzhen-headquartered company has advanced cameras and is known for its sleek design, while the Mate series emphasizes performance and business features.
The launch of Huawei's Mate 60 series last year was celebrated by Chinese state media as a triumph over US sanctions on the firm, as the handsets contain an advanced China-made chip that is considered only a few generations behind cutting-edge chips used by Western tech giants like Apple and Google in terms of computing power.
Eric Xu, Huawei's acting chairman, on Wednesday told a forum in Shenzhen that the company also plans to roll out a Mate 70 smartphone this year.
The Pro and Ultra versions of the Pura 70 were available on Thursday, while the Plus and base versions will begin sales on April 22. The phones were out of stock at Huawei's official online store just a minute after sales started, and hundreds of the brand's fans lined up at Huawei stores in Beijing, Shanghai and Shenzhen.
One customer, Lucas Zhuang, tested the network speed of the Pura 70 and said it was at the level of 5G. Washington has banned the licensing of 5G chips to China but Huawei's Mate 60 phones were already able to achieve 5G speed in many cases despite Huawei not branding it as 5G.
"We didn't know what chip the Pura 70 has inside. We only found out after we bought it," Zhuang, who already owns the Mate 60, told Reuters after waiting in line at Huawei's flagship store in Shanghai.
"But we believe ... the chip it has will certainly meet people's needs."
Ivan Lam, a senior analyst at research firm Counterpoint, said he expected shipments of about 60 million units from Huawei this year, with the Pura 70 series being an important catalyst. Last year, Huawei sold about 32 million smartphones.
"There may be some shortage at various channels but supply will be much better compared to when the Mate 60 was launched. We don't expect any longlasting shortage," he said.
The Pura 70 series has four variants: the 70, the 70 Plus, the 70 Pro and the 70 Ultra. The starting price for the Pura 70 series is 5,499 yuan ($760.06).
CHIP CHALLENGE
The launch of the Mate 60 Pro last August sparked a spike in Huawei's smartphone sales. According to Counterpoint, in the first six weeks of 2024, Huawei saw unit sales rise by 64% year-on-year. Meanwhile, Apple's iPhone sales in China fell 24% during the same period.
Huawei’s Kirin 9000S chip was reportedly manufactured by China's Semiconductor Manufacturing International Corporation (SMIC) despite US export restrictions seeking to limit Beijing's chip-making capabilities.
It was seen as a symbol of China's technological resurgence despite Washington's ongoing efforts to cripple its capacity to produce advanced semiconductors.
The Biden administration began a review of the chip earlier this year and said last month that SMIC might have violated US export rules, while adding it was still evaluating the situation.
Besides targeting China's chip manufacturers, the US has imposed trade restrictions on Huawei since 2018, viewing the company and its products as a national security risk, which the company denies.
Elaborating on the pending Mate 70 smartphones on Tuesday, Xu said the goal is for it to use a "pure" version of its HarmonyOS operating system, developed in 2019 after US sanctions cut Huawei's access to US technologies such as Google's Android.
HarmonyOS had still been reliant on the Android application ecosystem but Huawei plans to cut that relationship and make HarmonyOS completely independent and able to compete with Apple's iOS and Android, he added.