SOUNDSTORM Concludes after 260 Hours of Music

A general view during MDLBeast Soundstorm 2021 on December 19, 2021 in Riyadh, Saudi Arabia. Neville Hopwood/Getty Images
A general view during MDLBeast Soundstorm 2021 on December 19, 2021 in Riyadh, Saudi Arabia. Neville Hopwood/Getty Images
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SOUNDSTORM Concludes after 260 Hours of Music

A general view during MDLBeast Soundstorm 2021 on December 19, 2021 in Riyadh, Saudi Arabia. Neville Hopwood/Getty Images
A general view during MDLBeast Soundstorm 2021 on December 19, 2021 in Riyadh, Saudi Arabia. Neville Hopwood/Getty Images

Music lovers said goodbye to the region’s largest music festival in Riyadh, Saudi Arabia, SOUNDSTORM, after over 260 hours of music played on seven stages over three days.

Tickets to watch the greatest, global artists partaking in this gigantic musical manifestation were sold out as hundreds of thousands of people attended to enjoy all kinds of music on massive stages.

The last day of the festival was packed with the world’s greatest DJs and singers on all stages. The audience at the Big Beast stage were thrilled with DJ Afrojack and his collaboration with Egypt’s Mohamed Ramadan, as well as Marshmello, and David Guetta who played until 3:00 am.

Despite the cold weather encircling the Saudi capital these days, the festival added a special warmth, offering an exquisite, thrilling place that attracts any life lover. The music and the accompanying activities that entertained the visitors while moving from stage to another turned the festival into an endless pleasure.

In the Tent Beast, a giant tent equipped with several giant screens and lasers, visitors found the excitement zone where they can never feel bored. On its last day, the tent hosted long hours of music played by some of the world’s most known DJs including R3HAB, Steve Aoki, and Lost Frequencies who spent the whole night entertaining thousands of fans.

The Down Beast stage was dedicated to those who wanted to stay away from loud music and dancing, and sat to listen to quiet music with their loved ones. Down Beast concluded its days with Palestinian singer Elyanna with her peaceful, tender voice, Jorja Smith, followed by the band Autostrad, and finally with Shkoon.

The four Underground stages entertained their audiences with renowned artists including Amber Broos, Kayan, Rash, Carl Cox, and many others DJs who played techno music and high-pitch rhythms that turned the spectators into storms of singing and dancing.

Most of the visitors agreed that these three days were among the most entertaining days they have ever witnessed; the ambiance they experienced during SOUNDSTORM were full of joy, music, and entertainment accompanied with the best services, foods, and beverages.

The SOUNDSTORM festival brought together over 100 artists from around the world to perform for hundreds of thousands of spectators. This year’s edition hosted the best DJs and singers including DJ Khaled, Post Malone, Bruno Mars, Busta Rhymes, in addition to Arabic singers such as Nancy Ajram, Myriam Fares, Majid al-Muhandis, Amr Diab, and Mohamed Hamaki.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."