Robots Set Their Sights on a New Job: Sewing Blue Jeans

A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
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Robots Set Their Sights on a New Job: Sewing Blue Jeans

A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)

Will a robot ever make your blue jeans?

There is a quiet effort underway to find out — involving clothing and technology companies, including Germany’s Siemens AG and Levi Strauss & Co.

"Clothing is the last trillion-dollar industry that hasn’t been automated," said Eugen Solowjow, who heads a project at a Siemens lab in San Francisco that has worked on automating apparel manufacturing since 2018.

The idea of using robots to bring more manufacturing back from overseas gained momentum during the pandemic as snarled supply chains highlighted the risks of relying on distant factories.

Finding a way to cut out handwork in China and Bangladesh would allow more clothing manufacturing to move back to Western consumer markets, including the United States. But that's a sensitive topic.

Many apparel makers are hesitant to talk about the quest for automation — since that sparks worries that workers in developing countries will suffer. Jonathan Zornow, who has developed a technique to automate some parts of jeans factories, said he has received online criticism — and one death threat.

A spokesperson for Levi’s said he could confirm the company participated in the early phases of the project but declined to comment further.

The floppy cloth problem

Sewing poses a particular challenge for automation.

Unlike a car bumper or a plastic bottle, which holds its shape as a robot handles it, cloth is floppy and comes in an endless array of thicknesses and textures. Robots simply don’t have the deft touch possible with human hands. To be sure, robots are improving, but it will take years to fully develop their ability to handle fabric, according to five researchers interviewed by Reuters.

But what if enough of it could be done by machine to at least close some of the cost differential between the United States and low-cost foreign factories? That’s the focus of the research effort now underway.

Work at Siemens grew out of efforts to create software to guide robots that could handle all types of flexible materials, such as thin wire cables, said Solowjow, adding that they soon realized one of the ripest targets was clothing. The global apparel market is estimated to be worth $1.52 trillion, according to independent data platform Statista.

Siemens worked with the Advanced Robotics for Manufacturing Institute in Pittsburgh, created in 2017 and funded by the Department of Defense to help old-line manufacturers find ways to use the new technology.

They identified a San Francisco startup with a promising approach to the floppy fabric problem. Rather than teach robots how to handle cloth, the startup, Sewbo Inc., stiffens the fabric with chemicals so it can be handled more like a car bumper during production. Once complete, the finished garment is washed to remove the stiffening agent.

"Pretty much every piece of denim is washed after it’s made anyway, so this fits into the existing production system," said Zornow, Sewbo’s inventor.

Enlisting robots

This research effort eventually grew to include several clothing companies, including Levi’s and Bluewater Defense LLC, a small US-based maker of military uniforms. They received $1.5 million in grants from the Pittsburgh robotics institute to experiment with the technique.

There are other efforts to automate sewing factories. Software Automation Inc, a startup in Georgia, has developed a machine that can sew T-shirts by pulling the material over a specially equipped table, for instance.

Eric Spackey, CEO of Bluewater Defense, the uniform maker, was part of the research effort with Siemens but is skeptical of the Sewbo approach. "Putting (stiffening) material into the garment—it just adds another process," which increases costs, said Spackey, though he adds that it could make sense for producers who already wash garments as part of their normal operation, such as jeans makers.

The first step is getting robots into clothing factories.

Sanjeev Bahl, who opened a small jeans factory in downtown Los Angeles two years ago called Saitex, has studied the Sewbo machines and is preparing to install his first experimental machine.

Leading the way through his factory in September, he pointed to workers hunched over old-style machines and said many of these tasks are ripe for the new process.

"If it works," he said, "I think there’s no reason not to have large-scale (jeans) manufacturing here in the US again."



Xbox Boss Phil Spencer Retires as Microsoft Shakes Up Gaming Unit

During 12 years leading Xbox, Phil Spencer oversaw blockbuster studio buys and an evolution to video games being played just about anywhere players can get online. KEVORK DJANSEZIAN / GETTY IMAGES NORTH AMERICA/AFP
During 12 years leading Xbox, Phil Spencer oversaw blockbuster studio buys and an evolution to video games being played just about anywhere players can get online. KEVORK DJANSEZIAN / GETTY IMAGES NORTH AMERICA/AFP
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Xbox Boss Phil Spencer Retires as Microsoft Shakes Up Gaming Unit

During 12 years leading Xbox, Phil Spencer oversaw blockbuster studio buys and an evolution to video games being played just about anywhere players can get online. KEVORK DJANSEZIAN / GETTY IMAGES NORTH AMERICA/AFP
During 12 years leading Xbox, Phil Spencer oversaw blockbuster studio buys and an evolution to video games being played just about anywhere players can get online. KEVORK DJANSEZIAN / GETTY IMAGES NORTH AMERICA/AFP

Microsoft on Friday put out word that Xbox stalwart Phil Spencer is retiring, in a shakeup of leadership at the tech titan's video game unit.

Former Instacart chief operating officer Asha Sharma will take over as head of Microsoft Gaming, with Matt Booty becoming executive vice president and chief content officer, said AFP.

"As we celebrate Xbox's 25th year, the opportunity and innovation agenda in front of us is expansive," Microsoft chief executive Satya Nadella said in a message to employees.

"I am long on gaming and its role at the center of our consumer ambition."

Changes to the gaming team include Sarah Bond leaving her job as Xbox president "to begin a new chapter" away from Microsoft, according to the company.

The shakeup comes as cloud computing and artificial intelligence have become priorities at Microsoft, driving revenue growth but also massive spending on infrastructure to power the technology.

"When I walked through Microsoft's doors as an intern in June of 1988, I could never have imagined the products I'd help build, the players and customers we'd serve or the extraordinary teams I'd be lucky enough to join," Spencer said in a message to colleagues.

"It's been an epic ride and truly the privilege of a lifetime."

Spencer headed the Xbox unit for 12 of his 38 years at Microsoft, nearly tripling the size of the business as video games evolved from packaged software for consoles to subscription services and digital downloads on an array of devices.

Spencer also guided the Xbox team through acquisitions of Activision Blizzard, ZeniMax, and Minecraft.

Xbox boasts more than 500 million monthly users and a vast stable of game studios, along with a subscription gaming service.

"We are witnessing the reinvention of play," Sharma said in a blog post announcing the leadership changes.

"To meet the moment, we will invent new business models and new ways to play by leaning into what we already have: iconic teams, characters and worlds that people love."


Indian PM, President of Saudi Arabia’s SDAIA Discuss AI Cooperation 

Indian Prime Minister Narendra Modi and President of the Saudi Data and Artificial Intelligence Authority (SDAIA) President Dr. Abdullah Al-Ghamdi meet on the sidelines of the India AI Impact Summit 2026. (SPA)
Indian Prime Minister Narendra Modi and President of the Saudi Data and Artificial Intelligence Authority (SDAIA) President Dr. Abdullah Al-Ghamdi meet on the sidelines of the India AI Impact Summit 2026. (SPA)
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Indian PM, President of Saudi Arabia’s SDAIA Discuss AI Cooperation 

Indian Prime Minister Narendra Modi and President of the Saudi Data and Artificial Intelligence Authority (SDAIA) President Dr. Abdullah Al-Ghamdi meet on the sidelines of the India AI Impact Summit 2026. (SPA)
Indian Prime Minister Narendra Modi and President of the Saudi Data and Artificial Intelligence Authority (SDAIA) President Dr. Abdullah Al-Ghamdi meet on the sidelines of the India AI Impact Summit 2026. (SPA)

Indian Prime Minister Narendra Modi held talks with President of the Saudi Data and Artificial Intelligence Authority (SDAIA) President Dr. Abdullah Al-Ghamdi on the sidelines of the India AI Impact Summit 2026, reported the Saudi Press Agency on Friday.

Discussions focused on knowledge transfer and the exchange of expertise to accelerate digital development in both nations. They also tackled expanding bilateral cooperation in data and AI.

Al-Ghamdi commended India’s leadership in hosting the summit, noting that such international partnerships are essential for harnessing advanced technology to benefit humanity and achieve shared strategic goals.


India Chases 'DeepSeek Moment' with Homegrown AI

A handout photo made available by the Press Information Bureau (PIB) of Indian Prime Minister Narendra Modi speaking with global leaders at the AI Impact Summit 2026 at Bharat Mandapam in New Delhi, India, 19 February 2026.EPA/PRESS INFORMATION BUREAU HANDOUT HANDOUT
A handout photo made available by the Press Information Bureau (PIB) of Indian Prime Minister Narendra Modi speaking with global leaders at the AI Impact Summit 2026 at Bharat Mandapam in New Delhi, India, 19 February 2026.EPA/PRESS INFORMATION BUREAU HANDOUT HANDOUT
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India Chases 'DeepSeek Moment' with Homegrown AI

A handout photo made available by the Press Information Bureau (PIB) of Indian Prime Minister Narendra Modi speaking with global leaders at the AI Impact Summit 2026 at Bharat Mandapam in New Delhi, India, 19 February 2026.EPA/PRESS INFORMATION BUREAU HANDOUT HANDOUT
A handout photo made available by the Press Information Bureau (PIB) of Indian Prime Minister Narendra Modi speaking with global leaders at the AI Impact Summit 2026 at Bharat Mandapam in New Delhi, India, 19 February 2026.EPA/PRESS INFORMATION BUREAU HANDOUT HANDOUT

Fledgling Indian artificial intelligence companies showcased homegrown technologies this week at a major summit in New Delhi, underpinning big dreams of becoming a global AI power.

But analysts said the country was unlikely to have a "DeepSeek moment" -- the sort of boom China had last year with a high-performance, low-cost chatbot -- any time soon, AFP reported.

Still, building custom AI tools could bring benefits to the world's most populous nation.
At the AI Impact Summit, Prime Minister Narendra Modi lauded new Indian AI models, along with other examples of the country's rising profile in the field.

"All the solutions that have been presented here demonstrate the power of 'Made in India' and India's innovative qualities," Modi said Thursday.

One of the startups making a buzz at the five-day summit was Sarvam AI, which this week released two large language models it says were trained from scratch in India.

Its models are optimized to work across 22 Indian languages, says the company, which received government-subsidized access to advanced computer processors.

The five-day summit, which wraps up Friday, is the fourth annual international meeting to discuss the risks and rewards of the fast-growing AI sector.

It is the largest yet and the first in a developing country, with Indian businesses striking deals with US tech giants to build large-scale data center infrastructure to help train and run AI systems.

On Friday, Abu Dhabi-based tech group G42 said the United Arab Emirates would deploy an AI supercomputer system in India, in a project "designed to lower barriers to AI innovation".

So-called sovereign AI has become a priority for many countries hoping to reduce dependence on US and Chinese platforms while ensuring that systems respect local regulations, including on data privacy.

AI models that succeed in India "can be deployed all over the world", Modi said on Thursday.

But experts said the sheer computational might of the United States would be hard to match.

"Despite the headline pledges, we don't expect India to emerge as a frontier AI innovation hub in the near term," said Reema Bhattacharya, head of Asia research at risk intelligence company Verisk Maplecroft.

"Its more realistic trajectory is to become the world's largest AI adoption market, embedding AI at scale through digital public infrastructure and cost-efficient applications," she said.

Another Indian company that drew attention with product debuts this week was the Bengaluru-based Gnani.ai, which introduced its Vachana speech models at the summit.

Trained on more than a million hours of audio, Vachana models generate natural-sounding voices in Indian languages that can process customer interactions and allow people to interact with digital services out loud.

Job disruption and redundancies, including in India's huge call center industry, have been one key focus of discussions at the Delhi summit.

Prihesh Ratnayake, head of AI initiatives at think-tank Factum, told AFP that the new Indian AI models were "not really meant to be global".

"They're India-specific models, and hopefully we'll see their impact over the coming year," he said.

"Why does India need to build for the global scale? India itself is the biggest market."
And Nanubala Gnana Sai at the Cambridge AI Safety Hub said that homegrown models could bring other benefits.

Existing models, even those developed in China, "have intrinsic bias towards Western values, culture and ethos -- as a product of being trained heavily on that consensus", Sai told AFP.

India already has some major strengths, including "technology diffusion, eager talent pool and cheap labor", and dedicated efforts can help startups pivot to artificial intelligence, he said.

"The end-product may not 'rival' ChatGPT or DeepSeek on benchmarks, but will provide leverage for the Global South to have its own stand in an increasingly polarized world."