Robots Set Their Sights on a New Job: Sewing Blue Jeans

A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
TT

Robots Set Their Sights on a New Job: Sewing Blue Jeans

A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)

Will a robot ever make your blue jeans?

There is a quiet effort underway to find out — involving clothing and technology companies, including Germany’s Siemens AG and Levi Strauss & Co.

"Clothing is the last trillion-dollar industry that hasn’t been automated," said Eugen Solowjow, who heads a project at a Siemens lab in San Francisco that has worked on automating apparel manufacturing since 2018.

The idea of using robots to bring more manufacturing back from overseas gained momentum during the pandemic as snarled supply chains highlighted the risks of relying on distant factories.

Finding a way to cut out handwork in China and Bangladesh would allow more clothing manufacturing to move back to Western consumer markets, including the United States. But that's a sensitive topic.

Many apparel makers are hesitant to talk about the quest for automation — since that sparks worries that workers in developing countries will suffer. Jonathan Zornow, who has developed a technique to automate some parts of jeans factories, said he has received online criticism — and one death threat.

A spokesperson for Levi’s said he could confirm the company participated in the early phases of the project but declined to comment further.

The floppy cloth problem

Sewing poses a particular challenge for automation.

Unlike a car bumper or a plastic bottle, which holds its shape as a robot handles it, cloth is floppy and comes in an endless array of thicknesses and textures. Robots simply don’t have the deft touch possible with human hands. To be sure, robots are improving, but it will take years to fully develop their ability to handle fabric, according to five researchers interviewed by Reuters.

But what if enough of it could be done by machine to at least close some of the cost differential between the United States and low-cost foreign factories? That’s the focus of the research effort now underway.

Work at Siemens grew out of efforts to create software to guide robots that could handle all types of flexible materials, such as thin wire cables, said Solowjow, adding that they soon realized one of the ripest targets was clothing. The global apparel market is estimated to be worth $1.52 trillion, according to independent data platform Statista.

Siemens worked with the Advanced Robotics for Manufacturing Institute in Pittsburgh, created in 2017 and funded by the Department of Defense to help old-line manufacturers find ways to use the new technology.

They identified a San Francisco startup with a promising approach to the floppy fabric problem. Rather than teach robots how to handle cloth, the startup, Sewbo Inc., stiffens the fabric with chemicals so it can be handled more like a car bumper during production. Once complete, the finished garment is washed to remove the stiffening agent.

"Pretty much every piece of denim is washed after it’s made anyway, so this fits into the existing production system," said Zornow, Sewbo’s inventor.

Enlisting robots

This research effort eventually grew to include several clothing companies, including Levi’s and Bluewater Defense LLC, a small US-based maker of military uniforms. They received $1.5 million in grants from the Pittsburgh robotics institute to experiment with the technique.

There are other efforts to automate sewing factories. Software Automation Inc, a startup in Georgia, has developed a machine that can sew T-shirts by pulling the material over a specially equipped table, for instance.

Eric Spackey, CEO of Bluewater Defense, the uniform maker, was part of the research effort with Siemens but is skeptical of the Sewbo approach. "Putting (stiffening) material into the garment—it just adds another process," which increases costs, said Spackey, though he adds that it could make sense for producers who already wash garments as part of their normal operation, such as jeans makers.

The first step is getting robots into clothing factories.

Sanjeev Bahl, who opened a small jeans factory in downtown Los Angeles two years ago called Saitex, has studied the Sewbo machines and is preparing to install his first experimental machine.

Leading the way through his factory in September, he pointed to workers hunched over old-style machines and said many of these tasks are ripe for the new process.

"If it works," he said, "I think there’s no reason not to have large-scale (jeans) manufacturing here in the US again."



Meta Reportedly Delays Release of Phoenix Mixed-reality Glasses to 2027

FILE PHOTO: The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo
TT

Meta Reportedly Delays Release of Phoenix Mixed-reality Glasses to 2027

FILE PHOTO: The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo

Meta is delaying the release of its Phoenix mixed-reality glasses until 2027, aiming to get the details right, Business Insider reported on Friday, citing an internal memo.

The delay from an initially planned release in the second half of 2026 is because the company wants a fully polished device, the report said.

Meta did not immediately respond to a Reuters request for comment on the report.

Meta executives Gabriel Aul and Ryan Cairns said moving the release date back is "going to give us a lot more breathing room to get the details right," the report added.

The goggles, previously code-named Puffin, weigh around 100 grams (3.5 ounces) and have lower-resolution displays and weaker computing performance than high-end headsets like Apple’s Vision Pro, the Information reported in July.

Mixed reality merges augmented and virtual reality and allows real-world and digital objects to interact.

Meta is expected to make budget cuts of up to 30% for its metaverse initiative, Bloomberg News reported on Thursday.

The metaverse group sits within Reality Labs, which produces the company's Quest mixed-reality headsets, smart glasses made with EssilorLuxottica's Ray-Ban and upcoming augmented-reality glasses.


Apple, Google Send New Round of Cyber Threat Notifications to Users Around World

The Apple logo is seen in this illustration taken September 24, 2025. (Reuters)
The Apple logo is seen in this illustration taken September 24, 2025. (Reuters)
TT

Apple, Google Send New Round of Cyber Threat Notifications to Users Around World

The Apple logo is seen in this illustration taken September 24, 2025. (Reuters)
The Apple logo is seen in this illustration taken September 24, 2025. (Reuters)

Apple and Google have sent a new round of cyber threat notifications to users around the world, the companies said this week, announcing their latest effort to insulate customers against surveillance threats.

Apple and the Alphabet-owned Google are two of several tech companies that regularly issue warnings to users when they determine they may have been targeted by state-backed hackers.

Apple said the warnings were issued on Dec. 2 but gave few further details about the alleged hacking activity and did not address questions about the number of users targeted or say who was thought to be conducting the surveillance.

Apple said that "to date we have notified users in over 150 countries in total."

Apple's statement follows Google's Dec. 3 announcement that it was warning all known users targeted using Intellexa spyware, which it said spanned "several hundred accounts across various countries, including Pakistan, Kazakhstan, Angola, Egypt, Uzbekistan, Saudi Arabia, and Tajikistan."

Google said in its announcement that Intellexa, a cyber intelligence company that is sanctioned by the US government, was "evading restrictions and thriving."

Executives tied to Intellexa did not immediately return messages.

Previous waves of warnings have triggered headlines and prompted investigations by government bodies, including the European Union, whose senior officials have previously been targeted using spyware.

Threat notifications impose costs on cyber spies by alerting victims, said John Scott-Railton, a researcher with the Canadian digital watchdog group Citizen Lab.

He said they were "also often the first step in a string of investigations and discoveries that can lead to real accountability around spyware abuses."


AI Bubble to Be Short-lived, Rebound Stronger, NTT DATA Chief Says

FILE PHOTO: Figurines with computers and smartphones are seen in front of the words "Artificial Intelligence AI" in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Figurines with computers and smartphones are seen in front of the words "Artificial Intelligence AI" in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
TT

AI Bubble to Be Short-lived, Rebound Stronger, NTT DATA Chief Says

FILE PHOTO: Figurines with computers and smartphones are seen in front of the words "Artificial Intelligence AI" in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Figurines with computers and smartphones are seen in front of the words "Artificial Intelligence AI" in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

A potential artificial intelligence bubble will deflate faster than past tech cycles but give way to an even stronger rebound as corporate adoption catches up with infrastructure spending, the head of Japanese IT company NTT DATA Inc. said.

Despite worries around supply chains, the direction of travel is clear, CEO Abhijit Dubey said in an interview with the Reuters Global Markets Forum.

"There is absolutely no doubt that in the medium- to long-term, AI is a massive secular trend," he said.

"Over the next 12 months, I think we're going to have a bit of a normalization ... It'll be a short-lived bubble, and (AI) will come out of it stronger."

With demand for compute still running ahead of supply, "supply chains are almost spoken for" over the next two to three years, he said. Pricing power is already tilting toward chipmakers and hyperscalers, mirroring their stretched valuations in public markets, he added.

AI has triggered the biggest technological shake-up since the advent of the internet, fueling trillions of dollars of investment and eye-watering equity gains. But it has caused shortages of memory chips, drawn regulatory scrutiny, and created growing unease over the future of work.

Dubey, who is also the firm's chief AI officer, said his company has begun rethinking recruitment strategies as AI reshapes labor markets.

"There will clearly be an impact ... Over a five- to 25-year horizon, there will likely be dislocation," he said. However, he added that NTT DATA continues to hire across locations.

Speakers at the Reuters NEXT conference in New York discussed how AI may upend work and job growth.

AI startup Writer Inc.'s CEO May Habib said customers are focused on slowing headcount growth.

"You close a customer, you get on the phone with the CEO to kick off the project, and it's like, 'Great, how soon can I whack 30% of my team?'," she said.

Still, a PwC survey of the global workforce released in November suggests the reality of generative AI usage has yet to match boardroom expectations.

Daily use of GenAI remains "significantly lower" than widely touted by executives, PwC said, even as workers with AI skills commanded an average wage premium of 56% — more than double last year's figure.

PwC also flagged a widening skills gap, with about half of non-managers reporting access to training resources, compared with roughly three-quarters of senior executives.