Robots Set Their Sights on a New Job: Sewing Blue Jeans

A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
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Robots Set Their Sights on a New Job: Sewing Blue Jeans

A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)

Will a robot ever make your blue jeans?

There is a quiet effort underway to find out — involving clothing and technology companies, including Germany’s Siemens AG and Levi Strauss & Co.

"Clothing is the last trillion-dollar industry that hasn’t been automated," said Eugen Solowjow, who heads a project at a Siemens lab in San Francisco that has worked on automating apparel manufacturing since 2018.

The idea of using robots to bring more manufacturing back from overseas gained momentum during the pandemic as snarled supply chains highlighted the risks of relying on distant factories.

Finding a way to cut out handwork in China and Bangladesh would allow more clothing manufacturing to move back to Western consumer markets, including the United States. But that's a sensitive topic.

Many apparel makers are hesitant to talk about the quest for automation — since that sparks worries that workers in developing countries will suffer. Jonathan Zornow, who has developed a technique to automate some parts of jeans factories, said he has received online criticism — and one death threat.

A spokesperson for Levi’s said he could confirm the company participated in the early phases of the project but declined to comment further.

The floppy cloth problem

Sewing poses a particular challenge for automation.

Unlike a car bumper or a plastic bottle, which holds its shape as a robot handles it, cloth is floppy and comes in an endless array of thicknesses and textures. Robots simply don’t have the deft touch possible with human hands. To be sure, robots are improving, but it will take years to fully develop their ability to handle fabric, according to five researchers interviewed by Reuters.

But what if enough of it could be done by machine to at least close some of the cost differential between the United States and low-cost foreign factories? That’s the focus of the research effort now underway.

Work at Siemens grew out of efforts to create software to guide robots that could handle all types of flexible materials, such as thin wire cables, said Solowjow, adding that they soon realized one of the ripest targets was clothing. The global apparel market is estimated to be worth $1.52 trillion, according to independent data platform Statista.

Siemens worked with the Advanced Robotics for Manufacturing Institute in Pittsburgh, created in 2017 and funded by the Department of Defense to help old-line manufacturers find ways to use the new technology.

They identified a San Francisco startup with a promising approach to the floppy fabric problem. Rather than teach robots how to handle cloth, the startup, Sewbo Inc., stiffens the fabric with chemicals so it can be handled more like a car bumper during production. Once complete, the finished garment is washed to remove the stiffening agent.

"Pretty much every piece of denim is washed after it’s made anyway, so this fits into the existing production system," said Zornow, Sewbo’s inventor.

Enlisting robots

This research effort eventually grew to include several clothing companies, including Levi’s and Bluewater Defense LLC, a small US-based maker of military uniforms. They received $1.5 million in grants from the Pittsburgh robotics institute to experiment with the technique.

There are other efforts to automate sewing factories. Software Automation Inc, a startup in Georgia, has developed a machine that can sew T-shirts by pulling the material over a specially equipped table, for instance.

Eric Spackey, CEO of Bluewater Defense, the uniform maker, was part of the research effort with Siemens but is skeptical of the Sewbo approach. "Putting (stiffening) material into the garment—it just adds another process," which increases costs, said Spackey, though he adds that it could make sense for producers who already wash garments as part of their normal operation, such as jeans makers.

The first step is getting robots into clothing factories.

Sanjeev Bahl, who opened a small jeans factory in downtown Los Angeles two years ago called Saitex, has studied the Sewbo machines and is preparing to install his first experimental machine.

Leading the way through his factory in September, he pointed to workers hunched over old-style machines and said many of these tasks are ripe for the new process.

"If it works," he said, "I think there’s no reason not to have large-scale (jeans) manufacturing here in the US again."



Microsoft to Invest $10 bn for Japan AI Data Centers

Microsoft's Vice Chair and President Brad Smith (4th L) and (L-R) Sakura Internet Inc President and CEO Kunihiro Tanaka, SoftBank Corp. President and CEO Junichi Miyakawa, Microsoft Japan President Miki Tsusaka, hold a meeitng with Japan's Prime Minister Sanae Takaichi (2nd R) and Vice Minister of Economy, Trade and Industry Toshiro Ino (R) at the Prime Minister's Office in Tokyo on April 3, 2026. Kazuhiro NOGI / POOL/AFP
Microsoft's Vice Chair and President Brad Smith (4th L) and (L-R) Sakura Internet Inc President and CEO Kunihiro Tanaka, SoftBank Corp. President and CEO Junichi Miyakawa, Microsoft Japan President Miki Tsusaka, hold a meeitng with Japan's Prime Minister Sanae Takaichi (2nd R) and Vice Minister of Economy, Trade and Industry Toshiro Ino (R) at the Prime Minister's Office in Tokyo on April 3, 2026. Kazuhiro NOGI / POOL/AFP
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Microsoft to Invest $10 bn for Japan AI Data Centers

Microsoft's Vice Chair and President Brad Smith (4th L) and (L-R) Sakura Internet Inc President and CEO Kunihiro Tanaka, SoftBank Corp. President and CEO Junichi Miyakawa, Microsoft Japan President Miki Tsusaka, hold a meeitng with Japan's Prime Minister Sanae Takaichi (2nd R) and Vice Minister of Economy, Trade and Industry Toshiro Ino (R) at the Prime Minister's Office in Tokyo on April 3, 2026. Kazuhiro NOGI / POOL/AFP
Microsoft's Vice Chair and President Brad Smith (4th L) and (L-R) Sakura Internet Inc President and CEO Kunihiro Tanaka, SoftBank Corp. President and CEO Junichi Miyakawa, Microsoft Japan President Miki Tsusaka, hold a meeitng with Japan's Prime Minister Sanae Takaichi (2nd R) and Vice Minister of Economy, Trade and Industry Toshiro Ino (R) at the Prime Minister's Office in Tokyo on April 3, 2026. Kazuhiro NOGI / POOL/AFP

Microsoft said Friday it will invest $10 billion in Japan over the next four years to build artificial intelligence data centers and related infrastructure.

Power-hungry data centers -- warehouse-like facilities that power AI tools from chatbots to image generators -- are springing up worldwide, and the sector is growing particularly fast in Asia.

Microsoft President Brad Smith met Japanese Prime Minister Sanae Takaichi at her office on Friday to announce the investment, said AFP.

Smith said in a statement that it was a "response to Japan's growing need for cloud and AI services".

Businesses in Japan, the world's fourth-largest economy, are keen to get ahead in the fast-moving AI field.

But data centers expansion there is constrained by limited space and relatively expensive electricity.

The US tech giant will collaborate with Japan's SoftBank Group and Sakura Internet to expand domestic tech infrastructure, it said in a press release.

It follows a $2.9 billion two-year investment Microsoft announced in 2024 to bolster the country's push into AI and strengthen its cyber defenses.

The investment unveiled Friday also includes funds to enhance cybersecurity partnerships with Japanese government agencies, and to train one million engineers in cooperation with telecom and tech giants NTT and NEC.

A rush to build data centers in the Asia-Pacific region, especially in India and Southeast Asia, has sparked concerns over the facilities' environmental impact.

That includes increased demand on electricity grids that are often reliant on fossil fuels, and on local water supplies used to cool the hot servers inside.

Microsoft says it has pledged to become carbon negative, zero-waste and "water positive" by 2030.

On Tuesday, the company announced plans to invest more than $1 billion in cloud and AI data center infrastructure and operations in Thailand over the next two years.


Kia to Sell Lower-priced Electric Vehicle in US

A KIA logo on an electric vehicle is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada, February 13, 2025. REUTERS/Carlos Osorio
A KIA logo on an electric vehicle is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada, February 13, 2025. REUTERS/Carlos Osorio
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Kia to Sell Lower-priced Electric Vehicle in US

A KIA logo on an electric vehicle is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada, February 13, 2025. REUTERS/Carlos Osorio
A KIA logo on an electric vehicle is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada, February 13, 2025. REUTERS/Carlos Osorio

Kia said Wednesday it will begin selling a lower-priced electric vehicle in the United States later this year as automakers work to recharge EV sales.

The Korean automaker said at the New York Auto Show it will offer the EV3 in the US market starting later this year, Reuters reported.

Automakers are facing a tougher EV market in the United States after Congress repealed the $7,500 EV tax credit last year but higher gasoline prices in recent weeks has prompted new interest in the EVs.


Passengers Stranded in Moving Traffic after Robotaxi Outage in China

This file photo taken on August 1, 2024 shows a general view of a driverless robotaxi autonomous vehicle developed as part of tech giant Baidu's Apollo Go self-driving project, in Wuhan, in central China's Hubei province. (Photo by PEDRO PARDO / AFP)
This file photo taken on August 1, 2024 shows a general view of a driverless robotaxi autonomous vehicle developed as part of tech giant Baidu's Apollo Go self-driving project, in Wuhan, in central China's Hubei province. (Photo by PEDRO PARDO / AFP)
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Passengers Stranded in Moving Traffic after Robotaxi Outage in China

This file photo taken on August 1, 2024 shows a general view of a driverless robotaxi autonomous vehicle developed as part of tech giant Baidu's Apollo Go self-driving project, in Wuhan, in central China's Hubei province. (Photo by PEDRO PARDO / AFP)
This file photo taken on August 1, 2024 shows a general view of a driverless robotaxi autonomous vehicle developed as part of tech giant Baidu's Apollo Go self-driving project, in Wuhan, in central China's Hubei province. (Photo by PEDRO PARDO / AFP)

Some robotaxi passengers were left stranded in the middle of fast-moving traffic in a major Chinese city after their driverless vehicles stopped running, according to police and media reports on Wednesday.

A preliminary investigation indicates more than 100 robotaxis came to a halt because of a “system malfunction,” police in the city of Wuhan said in a statement, without elaborating. No injuries were reported.

One passenger told Chinese media that their robotaxi stopped after turning a corner. An instruction on a screen read: “Driving system malfunction. Staff are expected to arrive in 5 minutes.” After no one showed up, the passenger pushed an SOS button and was told that staff were on their way. The car door could be opened, so the passenger got out on their own.

It is the first time a mass shutdown of robotaxis has been reported in China, The Associated Press said. In December, many of Waymo’s self-driving cars came to a stop in San Francisco because of a power outage.

The taxis in Wuhan are operated by Baidu, a major Chinese internet and AI company that is expanding its Apollo Go robotaxi business to overseas locations in Europe and the Mideast.

Baidu did not have any immediate comment.

Police said reports that taxis were coming to a halt started coming in around 9 p.m., while media reports said multiple people were rescued.

While some passengers were able to exit their taxis on their own, others were afraid to get out because their vehicle had stopped in the middle lane of a ring road with other vehicles passing on both sides, the reports said. Ring roads are elevated roads without traffic lights designed to move traffic quickly in urban areas.

Baidu operates hundreds of robotaxis in Wuhan, which hosted an early pilot project for the company.