Robots Set Their Sights on a New Job: Sewing Blue Jeans

A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
TT

Robots Set Their Sights on a New Job: Sewing Blue Jeans

A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)
A worker sews blue jeans at Saitex's factory in Los Angeles, California, US, September 21, 2022. (Reuters)

Will a robot ever make your blue jeans?

There is a quiet effort underway to find out — involving clothing and technology companies, including Germany’s Siemens AG and Levi Strauss & Co.

"Clothing is the last trillion-dollar industry that hasn’t been automated," said Eugen Solowjow, who heads a project at a Siemens lab in San Francisco that has worked on automating apparel manufacturing since 2018.

The idea of using robots to bring more manufacturing back from overseas gained momentum during the pandemic as snarled supply chains highlighted the risks of relying on distant factories.

Finding a way to cut out handwork in China and Bangladesh would allow more clothing manufacturing to move back to Western consumer markets, including the United States. But that's a sensitive topic.

Many apparel makers are hesitant to talk about the quest for automation — since that sparks worries that workers in developing countries will suffer. Jonathan Zornow, who has developed a technique to automate some parts of jeans factories, said he has received online criticism — and one death threat.

A spokesperson for Levi’s said he could confirm the company participated in the early phases of the project but declined to comment further.

The floppy cloth problem

Sewing poses a particular challenge for automation.

Unlike a car bumper or a plastic bottle, which holds its shape as a robot handles it, cloth is floppy and comes in an endless array of thicknesses and textures. Robots simply don’t have the deft touch possible with human hands. To be sure, robots are improving, but it will take years to fully develop their ability to handle fabric, according to five researchers interviewed by Reuters.

But what if enough of it could be done by machine to at least close some of the cost differential between the United States and low-cost foreign factories? That’s the focus of the research effort now underway.

Work at Siemens grew out of efforts to create software to guide robots that could handle all types of flexible materials, such as thin wire cables, said Solowjow, adding that they soon realized one of the ripest targets was clothing. The global apparel market is estimated to be worth $1.52 trillion, according to independent data platform Statista.

Siemens worked with the Advanced Robotics for Manufacturing Institute in Pittsburgh, created in 2017 and funded by the Department of Defense to help old-line manufacturers find ways to use the new technology.

They identified a San Francisco startup with a promising approach to the floppy fabric problem. Rather than teach robots how to handle cloth, the startup, Sewbo Inc., stiffens the fabric with chemicals so it can be handled more like a car bumper during production. Once complete, the finished garment is washed to remove the stiffening agent.

"Pretty much every piece of denim is washed after it’s made anyway, so this fits into the existing production system," said Zornow, Sewbo’s inventor.

Enlisting robots

This research effort eventually grew to include several clothing companies, including Levi’s and Bluewater Defense LLC, a small US-based maker of military uniforms. They received $1.5 million in grants from the Pittsburgh robotics institute to experiment with the technique.

There are other efforts to automate sewing factories. Software Automation Inc, a startup in Georgia, has developed a machine that can sew T-shirts by pulling the material over a specially equipped table, for instance.

Eric Spackey, CEO of Bluewater Defense, the uniform maker, was part of the research effort with Siemens but is skeptical of the Sewbo approach. "Putting (stiffening) material into the garment—it just adds another process," which increases costs, said Spackey, though he adds that it could make sense for producers who already wash garments as part of their normal operation, such as jeans makers.

The first step is getting robots into clothing factories.

Sanjeev Bahl, who opened a small jeans factory in downtown Los Angeles two years ago called Saitex, has studied the Sewbo machines and is preparing to install his first experimental machine.

Leading the way through his factory in September, he pointed to workers hunched over old-style machines and said many of these tasks are ripe for the new process.

"If it works," he said, "I think there’s no reason not to have large-scale (jeans) manufacturing here in the US again."



Pinterest Deepens Amazon Partnership with $4 billion Cloud Deal

FILE PHOTO: Figurines with computers and smartphones are seen in front of Amazon logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Figurines with computers and smartphones are seen in front of Amazon logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
TT

Pinterest Deepens Amazon Partnership with $4 billion Cloud Deal

FILE PHOTO: Figurines with computers and smartphones are seen in front of Amazon logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Figurines with computers and smartphones are seen in front of Amazon logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

Pinterest said on Thursday it would pay Amazon Web Services $4 billion for cloud services through 2031, as the social media company strengthens a long-term partnership with its largest-ever deal.

Shares of Pinterest rose nearly 6%, while those of Amazon were up 1.5%.

Amazon.com's cloud computing unit will provide Pinterest its custom chip processors, including Graviton and Trainium, to help scale its AI initiatives.

"This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision," Pinterest's Chief Technology Officer Matt Madrigal said in a statement.

Pinterest has been investing in AI tools by rolling out upgrades to its Performance+ ad suite, to boost growth amid intensifying competition from major players such as TikTok and Meta's Instagram and Facebook.

Pinterest said it had worked with AWS since 2010 to improve the reliability and performance of the company's core services.

The company, which last month forecast second-quarter revenue above Wall Street estimates, said it plans to diversify its accelerated compute usage with Amazon's custom silicon to improve price performance for its AI needs.

This includes leveraging AWS Trainium for large language models and vision-language models that power features like personalized visual search and AI-assisted discovery on its platform.


Meta Enters Enterprise AI Race with New Business Agent

The logo of Meta at the Meta Lab in Los Angeles, California, US, May 20, 2026. (Reuters)
The logo of Meta at the Meta Lab in Los Angeles, California, US, May 20, 2026. (Reuters)
TT

Meta Enters Enterprise AI Race with New Business Agent

The logo of Meta at the Meta Lab in Los Angeles, California, US, May 20, 2026. (Reuters)
The logo of Meta at the Meta Lab in Los Angeles, California, US, May 20, 2026. (Reuters)

Meta Platforms on Wednesday unveiled an artificial intelligence agent aimed at helping businesses carry out day-to-day operations, positioning the social media giant as a player in the enterprise AI market.

Announced at the company's WhatsApp-focused Conversations conference in London, the new product expands on existing business messaging services by enabling "agentic" capabilities in which the assistant can take actions like booking calendar appointments and closing sales on behalf of businesses.

The company said more than 1 million businesses were already using earlier chatbot versions of such agents on WhatsApp and Messenger. The new version will be added to Instagram as well and rolled out globally to businesses of all sizes.

The move hints at Meta's ambitions to compete with rivals like OpenAI, Anthropic and Alphabet's Google in the market ‌for enterprise applications ‌of its AI tools, leveraging the reach of its WhatsApp, ‌Instagram ⁠and Facebook apps.

"This ⁠is definitely an enterprise play," Naomi Gleit, Meta's head of product, told Reuters in an interview on the sidelines of the conference.

The Business Agent can be customized to respond to queries on those apps, channeling a company's tone and handling tasks such as answering frequently asked questions, qualifying leads and escalating complex queries to human staff when needed.

Businesses will initially be able to access the tool for free, with paid subscription options planned in the coming months.

"We actually want to ⁠take actions now. We actually want it to be able to ‌complete the payment, to process the booking, to place ‌the order," going beyond "rule-based automations" for legacy bots, she said.

Alongside the new Business Agent offerings inside ‌Meta's apps, the company is also launching a broader "Business Agent Platform" aimed at giving businesses ‌the infrastructure to build custom AI agents to help them manage their operations elsewhere.

The platform is connected to hundreds of non-Meta systems like Shopify, Zendesk and Shopee, where those agents can be deployed, and provides larger businesses with enterprise-grade controls, guardrails and measurement, the company said.

Gleit is spearheading the company's efforts ‌to expand into new lines of business around AI agents, including with a new team, Enterprise Solutions, announced as part of a ⁠recent companywide restructuring around ⁠AI.

The team will send squads of forward-deployed engineers to embed with enterprise customers, a model used by AI companies such as Anthropic that is aimed at navigating internal politics around AI adoption and writing custom code to help models deliver results.

Its scope is currently focused on new business agents, but it is also working to build and sell agentic AI products that businesses can use for additional internal functions.

Gleit is also working to consolidate the different AI agents Meta has built, including internal workflow-oriented tooling, a user-facing Meta AI support bot and a separate ads-focused "business assistant" launched globally last month, she said.

"The number one thing I hear, especially from small businesses, is 'I just want to go to one place that can do all the things,'" she said.

"You want to make things modular, and you also need to be willing to evolve, because the technology is moving so quickly."


UK Allows Websites to Opt Out of Google AI Search

FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo
FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo
TT

UK Allows Websites to Opt Out of Google AI Search

FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo
FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo

Britain's competition watchdog said Wednesday that it had ordered Google to allow UK website owners to opt out of having their content used by the US technology giant's AI search.

According to AFP, the Competition and Markets Authority (CMA) called the change a "world first" after it had proposed the measure in January.

Website publishers, particularly media outlets, claim that artificial intelligence models take their content without compensation.

They also argue that the AI-generated summaries discourage clicks to publishers' original pages, reducing traffic to their sites and in turn cutting their advertising revenue.

Google said Wednesday that sites opting out would not receive traffic or impressions from its generative AI features.

In response to the opt-out ruling, Google said that "Today, we're beginning to test a new control that lets website owners manage how their links and content appear in generative AI search features," its Search Ecosystem general manager, Mrinalini Loew, said in a statement.

The CMA said the ruling "will secure a fairer deal for publishers and consumers.”

It added that Google is "required to make sure that publisher content is properly attributed, using clear links, in AI-generated search results.”

The CMA last year designated Google with "strategic market status,” subjecting it to tougher regulation alongside other technology giants.

"With features like (Google's) AI Overviews rapidly reshaping online search, it is crucial that content publishers, including news organizations, have appropriate bargaining power over how their content is used," CMA chief executive Sarah Cardell said in a statement.

AI Overviews currently have more than 2.5 billion monthly users, according to Google, which last month showed off plans to turn its traditional search bar into an AI assistant.