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Report: Apple Developing Software to Help Users Build Apps for Upcoming Headset

A customer stands underneath an illuminated Apple logo as he looks out the window of the Apple store located in central Sydney, Australia, May 28, 2018. (Reuters)
A customer stands underneath an illuminated Apple logo as he looks out the window of the Apple store located in central Sydney, Australia, May 28, 2018. (Reuters)
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Report: Apple Developing Software to Help Users Build Apps for Upcoming Headset

A customer stands underneath an illuminated Apple logo as he looks out the window of the Apple store located in central Sydney, Australia, May 28, 2018. (Reuters)
A customer stands underneath an illuminated Apple logo as he looks out the window of the Apple store located in central Sydney, Australia, May 28, 2018. (Reuters)

Apple Inc is developing software to help users of its upcoming mixed-reality (MR) headset build their own augmented reality apps, the Information reported on Friday, citing four people who worked on the headset.

According to a Bloomberg News report, the company was in talks with about half a dozen media partners including Walt Disney Co to develop virtual reality content for its MR headset.

The iPhone maker did not immediately respond to a Reuters request for comment.

Mixed reality is one of three types of extended reality technologies often associated with the metaverse. An MR headset could allow the wearer to use a real-world object to trigger a virtual-world reaction.

The iPhone maker's MR headset is set to launch in this year's spring event and will cost around $3,000, according to a separate Bloomberg News report.

That would be twice as much as Meta Platforms Inc's Quest Pro virtual and mixed reality headset, which was launched late last year for $1,500.

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Apple Names Insider Sabih Khan as COO

The Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. (Reuters)
The Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. (Reuters)
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Apple Names Insider Sabih Khan as COO

The Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. (Reuters)
The Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. (Reuters)

Apple on Tuesday named insider Sabih Khan as its chief operating officer, taking over from Jeff Williams, as part of a long-planned succession.

Khan, who has been with Apple for 30 years and is currently the senior vice president of operations, will take on the new role later this month, the iPhone maker said in a statement.

Before joining Apple's procurement group in 1995, he worked as an applications development engineer and key account technical leader at GE Plastics.

Williams will continue to report to CEO Tim Cook and oversee the company's design team and Apple Watch.

The design team will report directly to Cook after Williams retires late in the year.