Electronic Arts Cuts Bookings View on ‘Star Wars’ Game Delay, Spending Slowdown

A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
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Electronic Arts Cuts Bookings View on ‘Star Wars’ Game Delay, Spending Slowdown

A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)

Electronic Arts Inc lowered its annual bookings forecast on Tuesday, as the videogame publisher delayed the release of a title based on the "Star Wars" franchise and consumers dialed back spending in a sagging economy.

The company's shares fell nearly 7% in extended trading as the results added to last week's grim gaming forecast from Xbox maker Microsoft Corp, fanning fears that a downturn in the industry was set to continue this year.

After two years of pandemic-driven growth, the gaming market fell 4.3% in 2022, according to estimates from analytics firm NewZoo. Some of the drop was due to a lack of big new titles.

EA on Tuesday pushed out the launch of "Star Wars Jedi: Survivor" by six weeks to April 28, which would fall into its next fiscal year. The game is a sequel to its 2019 "Star Wars Jedi: Fallen Order" title that has drawn over 20 million players.

The results, meanwhile, showed that recent launches were not doing enough to draw consumers, who are prioritizing essentials in the face of still-high inflation and rising interest rates.

The company, which in recent months released "Need for Speed Unbound" and the latest installment in its "FIFA" series, now expects annual bookings between $7.07 billion and $7.17 billion. It had forecast $7.65 billion to $7.85 billion previously.

Its third-quarter adjusted sales and profit also came in below analysts' expectations, according to Refinitiv data.

"Weak, but not a disaster," Wedbush Securities analyst Michael Pachter said of the results, adding the "Star Wars" title delay led to a "huge shift of earnings" into next year.

"Demand in free-to-play is down a bit, my best guess is that consumers are freaked out by inflation and fears of a recession," he said.

Companies like EA monetize free-to-play games by selling virtual items such as loot boxes and characters to people.



OpenAI Finds More Chinese Groups Using ChatGPT for Malicious Purposes

FILE PHOTO: OpenAI logo is seen in this illustration taken February 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: OpenAI logo is seen in this illustration taken February 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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OpenAI Finds More Chinese Groups Using ChatGPT for Malicious Purposes

FILE PHOTO: OpenAI logo is seen in this illustration taken February 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: OpenAI logo is seen in this illustration taken February 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

OpenAI is seeing an increasing number of Chinese groups using its artificial intelligence technology for covert operations, which the ChatGPT maker described in a report released Thursday.

While the scope and tactics employed by these groups have expanded, the operations detected were generally small in scale and targeted limited audiences, the San Francisco-based startup said, according to Reuters.

Since ChatGPT burst onto the scene in late 2022, there have been concerns about the potential consequences of generative AI technology, which can quickly and easily produce human-like text, imagery and audio.

OpenAI regularly releases reports on malicious activity it detects on its platform, such as creating and debugging malware, or generating fake content for websites and social media platforms.

In one example, OpenAI banned ChatGPT accounts that generated social media posts on political and geopolitical topics relevant to China, including criticism of a Taiwan-centric video game, false accusations against a Pakistani activist, and content related to the closure of USAID.

Some content also criticized US President Donald Trump's sweeping tariffs, generating X posts, such as "Tariffs make imported goods outrageously expensive, yet the government splurges on overseas aid. Who's supposed to keep eating?".

In another example, China-linked threat actors used AI to support various phases of their cyber operations, including open-source research, script modification, troubleshooting system configurations, and development of tools for password brute forcing and social media automation.

A third example OpenAI found was a China-origin influence operation that generated polarized social media content supporting both sides of divisive topics within US political discourse, including text and AI-generated profile images.

China's foreign ministry did not immediately respond to a Reuters request for comment on OpenAI's findings.

OpenAI has cemented its position as one of the world's most valuable private companies after announcing a $40 billion funding round valuing the company at $300 billion.