Microsoft Adds New Bing to Windows Computers in Effort to Roll out AI

26 March 2021, Bavaria, Munich: The Microsoft logo hangs on the facade of an office building in Parkstadt Schwabing, in the north of the Bavarian capital. (dpa)
26 March 2021, Bavaria, Munich: The Microsoft logo hangs on the facade of an office building in Parkstadt Schwabing, in the north of the Bavarian capital. (dpa)
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Microsoft Adds New Bing to Windows Computers in Effort to Roll out AI

26 March 2021, Bavaria, Munich: The Microsoft logo hangs on the facade of an office building in Parkstadt Schwabing, in the north of the Bavarian capital. (dpa)
26 March 2021, Bavaria, Munich: The Microsoft logo hangs on the facade of an office building in Parkstadt Schwabing, in the north of the Bavarian capital. (dpa)

Microsoft Corp on Tuesday started adding its recently upgraded Bing search engine to its Windows computer software, aiming to put artificial intelligence (AI) at the fingertips of hundreds of millions of people.

The Windows 11 update, Microsoft's latest in a flurry of product revamps this month, shows how the Redmond, Washington-based software maker is marching ahead on AI notwithstanding recent scrutiny of its technology.

Microsoft's operating system will include the new Bing in desktop computers' search box, which helps half a billion monthly users navigate their files and the internet, the company said.

The search engine itself is still in a preview mode, accessible to more than 1 million people in 169 countries with a wait list for others, Microsoft said.

The company unveiled its AI-powered chatbot for Bing as it aims to wrest market share from Alphabet Inc's Google, moving faster with ChatGPT-like software for search.

Microsoft has been gathering feedback on the new Bing before a wider rollout. The engine's AI chatbot reportedly professed love or made threats to some testers, leading the company to cap long chats it said "provoked" responses it did not intend.

In addition to the new Bing, Microsoft's Windows update will include software that can connect to iPhone messages and calls starting with a limited set of users, the company said.



ChatGPT Adds Shopping Help, Intensifying Google Rivalry

FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
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ChatGPT Adds Shopping Help, Intensifying Google Rivalry

FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa

OpenAI announced Monday that ChatGPT is now helping users find products online, enhancing its challenge to Google amid regulatory pressure on the search giant's market dominance.

The new shopping capability further blurs the line between AI chatbots and search engines, signaling OpenAI's ambition to compete with Google in a market the latter has controlled for decades.

"Search has become one of our most popular and fastest growing features, with over 1 billion web searches just in the past week," the San Francisco-based company said in a post on X.

Rolled out on Monday, the update allows shoppers to find and compare items through natural conversation, then connect directly to merchants for purchases.

"Instead of scrolling through pages of results, you can simply start a conversation," OpenAI's post said, adding that users could also ask follow-up questions or compare products.

ChatGPT's shopping feature initially focuses on fashion, beauty, and home electronics categories. Product recommendations are personalized and come from the web, not advertisements, OpenAI said.

To counter increasing competition from AI chatbots, Google has integrated its own Gemini assistant into search results, providing AI-generated answers above traditional website links.

The rivalry intensified last week when an OpenAI executive testified the company would consider purchasing Chrome if Google were forced to sell the browser as part of an ongoing US antitrust case.