A Box Office K.O.: ‘Creed III’ Debuts to $58.7 Million

"Creed III" punched above its weight at the domestic box office in its first weekend in theaters. The MGM release knocked "Ant-Man and the Wasp: Quantumania" out of first place and far surpassed both industry expectations and the opening weekends of the first two movies in the franchise.

Playing in 4,007 locations in North America, "Creed III" earned an estimated $58.7 million in ticket sales, according to studio estimates Sunday. Going into the weekend, analysts expected the film to open in the $30 million range. The first "Creed" debuted to $29 million in 2015 and "Creed II" opened to $35 million in 2018.

Michael B. Jordan made his directorial debut with "Creed III," which pits his character Adonis against a childhood friend, Dame, played by Jonathan Majors. It’s the first in the Rocky/Creed films to not feature Sylvester Stallone, who chose not to return because of creative differences.

"This is beyond all of our expectations. And we knew that we had something special — we tested the movie and it tested great, but the public responded so resoundingly to it," said Erik Lomis, MGM’s head of distribution. "Everything went right here starting with the movie itself ... It was just up to us not to break it when they gave it to us and we didn't."

Strong reviews helped "Creed III," which is currently sitting at an 87% on Rotten Tomatoes, while audiences gave it an A- CinemaScore. The audience was largely male (63%), diverse (36% Black, 28% Latino, 23% white and 13% Asian/other) and young (55% between 18 and 34) according to exit polls.

Over 80% of general audiences said the film was a "definite recommend." With Black audiences, that number ballooned to 89%.

"I've been doing this a long time and that's rarefied air," Lomis said. "People love the movie."

It’s also the most expensive "Creed" film, with a reported production budget of $75 million, compared to the others which cost $35 million and $50 million. Internationally, "Creed III" earned $41.8 million from 75 markets, making its global debut $100.4 million.

It's a big moment for Amazon, who acquired MGM for $8.5 billion last year, and could have simply released "Creed III" on its streaming service with a limited theatrical run. But they chose theatrical, and it paid off.

"Amazon threw their weight behind this movie like only they can do," Lomis said. "They supercharged the campaign with marketing support across all their verticals on the platform and beyond the platform. That shows a commitment to the theatrical business model from Amazon and MGM, which I think should be exciting to everybody."

The company’s next major theatrical release is the Ben Affleck-directed "Air," starring Matt Damon, out next month.

"Ant-Man 3" slipped to a distant second in its third weekend in theaters with $12.5 million from North America and $22 million internationally. The Marvel and Disney film's global cume now stands at $419.5 million.

Third place went to Universal's "Cocaine Bear," which added $11 million in its second weekend in theaters to bring its domestic total to $41.3 million.

Crunchyroll’s "Demon Slayer: Kimetsu No Yaiba – To The Swordsmith Village" placed fourth with $10.1 million. The series is based on Koyoharu Gotoge’s manga about a boy avenging his family.

Lionsgate and Kingdom Story Company's "Jesus Revolution" rounded out the top five with $8.7 million. The film starring Kelsey Grammer as a pastor in the 1970s has made $30.5 million in two weekends in theaters against a $15 million production budget.

Opening outside of the top five was Guy Ritchie’s "Operation Fortune: Ruse de Guerre," a spy caper with Jason Statham, Hugh Grant and Aubrey Plaza that made $3.2 million from 2,168 locations this weekend. The film, originally an STX release, was in distribution limbo for some time. Lionsgate recently stepped in to oversee the domestic rollout.

The success of "Creed III" bodes well for other releases coming in March, including "John Wick Chapter 4" and "Shazam! Fury of the Gods."

"We’re going to have an incredible March," said Paul Dergarabedian, the senior media analyst for Comscore. "It’s going to feel more like summer than spring with hits coming one after the next that will create incredible momentum for the summer movie season."

John Mayall, the British blues pioneer whose 1960s music collective the Bluesbreakers helped usher in a fertile period of rock and brought guitarists like Eric Clapton to prominence, has died at 90, his family said Tuesday.

Mayall, a singer and multi-instrumentalist who was dubbed "the godfather of British blues," and whose open-door arrangement saw some of the greats in the genre hone their craft with him and his band, "passed away peacefully in his California home" on Monday, according to a statement posted on his Facebook page.

It did not state a cause of death.

"Health issues that forced John to end his epic touring career have finally led to peace for one of this world's greatest road warriors," it said. "John Mayall gave us 90 years of tireless efforts to educate, inspire and entertain."

Mayall's influence on 1960s rock and beyond is enormous. Members of the Bluesbreakers eventually went on to join or form groups including Cream, Fleetwood Mac, the Rolling Stones and many more.

At age 30, Mayall moved to London from northern England in 1963. Sensing revolution in the air, he gave up his profession as a graphic designer to embrace a career in blues, the musical style born in Black America.

He teamed up with a series of young guitarists including Clapton, Peter Green, later of Fleetwood Mac, and Mick Taylor who helped form the Rolling Stones.

In the Bluesbreakers' debut album in 1966, "Blues Breakers With Eric Clapton," John Mayall enthralled music aficionados with a melding of soulful rock and gutsy, guitar-driven American blues featuring covers of tunes by Robert Johnson, Otis Rush and Ray Charles.

The blues music he was playing in British venues was "a novelty for white England," he told AFP in 1997.

That album was a hit, catapulting Clapton to stardom and bringing a wave of popularity to a more raw and personal blues music.

Mayall moved to California in 1968 and toured America extensively in 1972.

He recorded a number of landmark albums in the 1960s including "Crusade," "A Hard Road," and "Blues From Laurel Canyon." Dozens more followed in the 1970s and up to his latest, "The Sun Is Shining Down," in 2022.

Mayall was awarded an OBE, an Officer of the Order of the British Empire, in 2005.

A Box Office K.O.: ‘Creed III’ Debuts to $58.7 Million