Tokyo Coffee Shop Made Famous on TikTok Draws Returning Tourists Hungry for Pudding

Shizuo Mori serves a pudding during a photo opportunity at his Heckeln coffee shop in Tokyo, Japan March 15, 2023. (Reuters)
Shizuo Mori serves a pudding during a photo opportunity at his Heckeln coffee shop in Tokyo, Japan March 15, 2023. (Reuters)
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Tokyo Coffee Shop Made Famous on TikTok Draws Returning Tourists Hungry for Pudding

Shizuo Mori serves a pudding during a photo opportunity at his Heckeln coffee shop in Tokyo, Japan March 15, 2023. (Reuters)
Shizuo Mori serves a pudding during a photo opportunity at his Heckeln coffee shop in Tokyo, Japan March 15, 2023. (Reuters)

With a rapid, right-hand swoop, Shizuo Mori served the last of about 50 puddings on Wednesday, a treat that's made his tiny Tokyo coffee shop a destination for tourists flocking to Japan after the end of COVID restrictions.

Mori's trademark fling of the arm helps dislodge the eggy custard from its tin, and the circular motion is easier on his 80-year-old wrist than a snapping motion would be.

But the technique, developed over the half century he's run the Heckeln coffee shop, has also earned him a worldwide audience via videos spread on TikTok, Facebook and other social media sites.

The lines out the door of Heckeln, midway up a narrow street in Tokyo's Toranomon district, are largely comprised of foreigners willing to wait for the "Jumbo Purin" topped with caramel.

Visitors to Japan maintained a "robust recovery" in February, the national tourism agency said on Wednesday. Arrivals totalled 1.47 million, surpassing 1 million for a third-straight month after COVID curbs were eased late last year, though still down 43% from pre-pandemic levels.

Haitham, on a business trip from Abu Dhabi, was enticed by TikTok videos he'd seen of Mori, but arrived with his friend just a bit too late, finding a sign on the door that the puddings had sold out.

"I'm a big creme caramel fan, so I dragged my friend here to come and see him," said the 38-year old, who asked not to give his family name. "And I was very disappointed, because it's finished, and it's not even 2 p.m."

Sariel Wong, a tourist from Hong Kong who'd seen Mori's on Facebook, was luckier, getting his 400 yen ($2.96) pudding after an hour-long wait.

"In Hong Kong there is a lot of pudding but not like this one," said Wong, 38. "It's a little bit smooth and not too sweet."

Mori thinks it's a little strange that his coffee shop has a queue out the door most days. He hears from his customers that he's famous on the internet, but he doesn't use social media and doesn't have a cell phone.

Like many restaurants, Mori and his 24-seat shop struggled through the pandemic, which kept away many of his traditional customers of students and office workers. And a surge in supply costs has been a double whammy, but Mori said he's held firm on his own prices.

It was a dark time, but probably the same all over the world, he said. But now the masks are coming off and he's happy to welcome his new fans from abroad.

"I'm happy, but there's one thing I regret," Mori said at then end of a lunch rush. "When people can't get in, and they have to return home without getting any pudding, it kind of pains me in my heart."



Several Found Dead in Eastern Romania as Rainstorms Strands Scores

Firefighters operate in an area, after heavy rain triggered flooding in Pechea, Galati country, Romania September 14, 2024. Galati Inspectorate for Emergency Situations/Handout via REUTERS Purchase Licensing Rights
Firefighters operate in an area, after heavy rain triggered flooding in Pechea, Galati country, Romania September 14, 2024. Galati Inspectorate for Emergency Situations/Handout via REUTERS Purchase Licensing Rights
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Several Found Dead in Eastern Romania as Rainstorms Strands Scores

Firefighters operate in an area, after heavy rain triggered flooding in Pechea, Galati country, Romania September 14, 2024. Galati Inspectorate for Emergency Situations/Handout via REUTERS Purchase Licensing Rights
Firefighters operate in an area, after heavy rain triggered flooding in Pechea, Galati country, Romania September 14, 2024. Galati Inspectorate for Emergency Situations/Handout via REUTERS Purchase Licensing Rights

Five people in eastern Romania have been found dead after torrential rainstorms left scores of people stranded in flooded areas, emergency authorities said Saturday.

Rescue services scrambled to save 95 people in the hard-hit eastern counties of Galati and Vaslui. The bodies of three elderly women and two men were found in the localities of Pechea, Draguseni, Costache Negri, and Corod, the Department for Emergency Situations said, The AP reported.

Authorities later added that it was determined one of the victims had been dead for two days and “did not die due to the effects of the weather” but from other causes.

Emergency authorities released video footage that showed a team of rescuers evacuating an elderly man on a small lifeboat before carrying him to safety.

A Black Hawk helicopter was deployed to Galati to help with the search and rescue missions.

The storms battered 19 localities in eight counties in Romania, with strong winds downing dozens of trees that damaged cars and blocked roads and traffic. Authorities sent text message alerts to residents to warn them of adverse weather as emergency services rushed to remove floodwaters from homes. Some roads have also been closed.

The stormy weather comes as several central European nations anticipate severe flooding forecast to hit the Czech Republic, Poland, Austria, Germany, Slovakia, and Hungary over the weekend.