Google Says its AI Supercomputer Is Faster, Greener than Nvidia A100 Chip

The Google logo is displayed at their offices on Nov. 1, 2018, in Granary Square, in London. (AP)
The Google logo is displayed at their offices on Nov. 1, 2018, in Granary Square, in London. (AP)
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Google Says its AI Supercomputer Is Faster, Greener than Nvidia A100 Chip

The Google logo is displayed at their offices on Nov. 1, 2018, in Granary Square, in London. (AP)
The Google logo is displayed at their offices on Nov. 1, 2018, in Granary Square, in London. (AP)

Alphabet Inc's Google released on Tuesday new details about the supercomputers it uses to train its artificial intelligence models, saying the systems are both faster and more power-efficient than comparable systems from Nvidia Corp.

Google has designed its own custom chip called the Tensor Processing Unit, or TPU. It uses those chips for more than 90% of the company's work on artificial intelligence training, the process of feeding data through models to make them useful at tasks such as responding to queries with human-like text or generating images.

The Google TPU is now in its fourth generation. Google on Tuesday published a scientific paper detailing how it has strung more than 4,000 of the chips together into a supercomputer using its own custom-developed optical switches to help connect individual machines.

Improving these connections has become a key point of competition among companies that build AI supercomputers because so-called large language models that power technologies like Google's Bard or OpenAI's ChatGPT have exploded in size, meaning they are far too large to store on a single chip.

The models must instead be split across thousands of chips, which must then work together for weeks or more to train the model. Google's PaLM model - its largest publicly disclosed language model to date - was trained by splitting it across two of the 4,000-chip supercomputers over 50 days.

Google said its supercomputers make it easy to reconfigure connections between chips on the fly, helping avoid problems and tweak for performance gains.

"Circuit switching makes it easy to route around failed components," Google Fellow Norm Jouppi and Google Distinguished Engineer David Patterson wrote in a blog post about the system. "This flexibility even allows us to change the topology of the supercomputer interconnect to accelerate the performance of an ML (machine learning) model."

While Google is only now releasing details about its supercomputer, it has been online inside the company since 2020 in a data center in Mayes County, Oklahoma. Google said that startup Midjourney used the system to train its model, which generates fresh images after being fed a few words of text.

In the paper, Google said that for comparably sized systems, its chips are up to 1.7 times faster and 1.9 times more power-efficient than a system based on Nvidia's A100 chip that was on the market at the same time as the fourth-generation TPU.

A Nvidia spokesperson declined to comment.

Google said it did not compare its fourth-generation to Nvidia's current flagship H100 chip because the H100 came to the market after Google's chip and is made with newer technology.

Google hinted that it might be working on a new TPU that would compete with the Nvidia H100 but provided no details, with Jouppi telling Reuters that Google has "a healthy pipeline of future chips."



Google-parent Alphabet Earnings Shine with Help of AI

Google parent company Alphabet's cloud computing business is on pace to bring in $50 billion over the course of 2025, according to the tech giant. Manaure Quintero / AFP
Google parent company Alphabet's cloud computing business is on pace to bring in $50 billion over the course of 2025, according to the tech giant. Manaure Quintero / AFP
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Google-parent Alphabet Earnings Shine with Help of AI

Google parent company Alphabet's cloud computing business is on pace to bring in $50 billion over the course of 2025, according to the tech giant. Manaure Quintero / AFP
Google parent company Alphabet's cloud computing business is on pace to bring in $50 billion over the course of 2025, according to the tech giant. Manaure Quintero / AFP

Google-parent Alphabet on Wednesday reported quarterly profits that topped expectations, saying artificial intelligence has boosted every part of its business.

Alphabet's second-quarter profit of $28.2 billion -- on $96.4 billion in revenue -- came with word that the tech giant will spend $10 billion more than it previously planned this year on capital expenditures, as it invests to meet growing demand for cloud services.

"We had a standout quarter, with robust growth across the company," said Alphabet chief executive Sundar Pichai.

"AI is positively impacting every part of the business, driving strong momentum."

Revenue from search grew double digits in the quarter, with features such as AI Overviews and the recently launched AI mode "performing well," according to Pichai.

Ad revenue at YouTube continues to grow along with the video platform's subscription services, Alphabet reported.

Alphabet's cloud computing business is on pace to bring in $50 billion over the course of the year, according to the company.

"With this strong and growing demand for our cloud products and services, we are increasing our investment in capital expenditures in 2025 to approximately $85 billion and are excited by the opportunity ahead," Pichai said.

Alphabet shares were up nearly 2 percent in after-market trades that followed the release of the earnings figures.

Investors have been watching closely to see whether the tech giant may be pouring too much money into artificial intelligence and whether AI-generated summaries of search results will translate into fewer opportunities to serve up money-making ads.

The internet giant is dabbling with ads in its new AI Mode for online search, a strategic move to fend off competition from ChatGPT while adapting its advertising business for an AI age.

The integration of advertising has been a key question accompanying the rise of generative AI chatbots, which have largely avoided interrupting the user experience with marketing messages.

However, advertising remains Google's financial bedrock.

"Google is doing well despite tariff headwinds and rising AI competition in search," said eMarketer principal analyst Yory Wurmser.

"It's also successfully monetizing AI Overviews and AI Mode, a good sign for the future."

Google and rivals are spending billions of dollars on data centers and more for AI, while the rise of lower-cost model DeepSeek from China raises questions about how much needs to be spent.

Antitrust battles

Meanwhile the online ad business that generates the cash Google invests in its future could be neutered due to a defeat in a US antitrust case.

During the summer of 2024, Google was found guilty of illegal practices to establish and maintain its monopoly in online search by a federal judge in Washington.

The Justice Department is now demanding remedies that could transform the digital landscape: Google's divestiture from its Chrome browser and a ban on entering exclusivity agreements with smartphone manufacturers to install the search engine by default.

District Judge Amit Mehta is considering "remedies" in a decision expected in the coming days or weeks.

In another legal battle, a different US judge ruled this year that Google wielded monopoly power in the online ad technology market, another legal blow that could rattle the tech giant's revenue engine.

District Court Judge Leonie Brinkema ruled that Google built an illegal monopoly over ad software and tools used by publishers.

Combined, the courtroom defeats have the potential to leave Google split up and its influence curbed.

Google said it is appealing both rulings.