‘The Super Mario Bros. Movie’ Is a Box Office Smash

Sebastian Maniscalco, Jack Black, Seth Rogen, Charlie Day, Anna Taylor-Joy, Chris Meledandri, Anya Taylor-Joy, Chris Pratt and Shigeru Miyamoto and others attend the premiere of Universal Pictures' "The Super Mario Bros." at Regal LA Live, in Los Angeles, California, US, April 1, 2023. (Reuters)
Sebastian Maniscalco, Jack Black, Seth Rogen, Charlie Day, Anna Taylor-Joy, Chris Meledandri, Anya Taylor-Joy, Chris Pratt and Shigeru Miyamoto and others attend the premiere of Universal Pictures' "The Super Mario Bros." at Regal LA Live, in Los Angeles, California, US, April 1, 2023. (Reuters)
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‘The Super Mario Bros. Movie’ Is a Box Office Smash

Sebastian Maniscalco, Jack Black, Seth Rogen, Charlie Day, Anna Taylor-Joy, Chris Meledandri, Anya Taylor-Joy, Chris Pratt and Shigeru Miyamoto and others attend the premiere of Universal Pictures' "The Super Mario Bros." at Regal LA Live, in Los Angeles, California, US, April 1, 2023. (Reuters)
Sebastian Maniscalco, Jack Black, Seth Rogen, Charlie Day, Anna Taylor-Joy, Chris Meledandri, Anya Taylor-Joy, Chris Pratt and Shigeru Miyamoto and others attend the premiere of Universal Pictures' "The Super Mario Bros." at Regal LA Live, in Los Angeles, California, US, April 1, 2023. (Reuters)

Audiences said let’s go to the movie theater for “The Super Mario Bros. Movie” this weekend. The animated offering from Universal and Illumination powered up with $204.6 million in its first five days in 4,343 North American theaters, including $146.4 million over the weekend, according to studio estimates on Sunday.

With an estimated $173 million in international earnings and a global total of $377 million, “Mario” broke records for video game adaptations (passing “Warcraft’s” $210 million) and animated films (“Frozen 2’s” $358 million).

Its global total makes it the biggest opening of 2023 and the second biggest three-day domestic animated opening (behind “Finding Dory”). It’s also a record for Illumination, the animation shop behind successful franchises like “Minions,” which has made over $5 billion from its 13 films.

“This partnership between Nintendo and Illumination is just incredible and led to this extraordinary performance,” said Jim Orr, Universal’s president of domestic distribution.

The PG-rated “Mario” is an origin story of Brooklyn plumbers Mario, voiced by Chris Pratt, and Luigi (Charlie Day), who fall into a pipe and come out in another world full of Nintendo’s most famous characters, from Bowser (Jack Black) to Princess Peach (Anya Taylor-Joy).

Critics were largely mixed. “Mario” currently has a 56% on Rotten Tomatoes. But audiences were more favorable, giving it an A CinemaScore.

Orr said that theater owners were surprised by just how broad the audiences were and reported seeing some ticket buyers decked out in character costumes for the movie. According to exit polls, 59% of the audience was male and 45% were between the ages of 18 and 34.

“$377 million worldwide is just astounding and a testament to how important outside of the home activities are for families,” said Paul Dergarabedian, the senior media analyst for Comscore. “Kids and their parents collectively were able to go out, have an outside the home event for the whole family at a relatively bargain price compared to a trip or a sporting event.”

Also, Dergarabedian noted, there is a long runway before “Guardians of the Galaxy Vol. 3” opens on May 5.

“This was a perfect release date,” Dergarabedian said.

“Mario” wasn’t the only movie based on a brand that opened in theaters this week. Ben Affleck’s “Air,” about the origins of Nike’s Air Jordan and how the corporation signed Michael Jordan, also debuted in 3,507 theaters Wednesday.

The film, which marks Amazon Studios first global theatrical release, has grossed an estimated $20.2 million since opening Wednesday in North America, with $14.5 million coming from the weekend to give it a fourth place start.

With an R-rating, “Air,” starring Matt Damon, Viola Davis and Affleck, was a bit of adult-targeted counter programming to the “Mario” juggernaut. Reviews were glowing (95% on Rotten Tomatoes) for the film which debuted as a surprise screening at the South by Southwest Film Festival last month, helping to bolster buzz. Audiences were 55% male and 39% over the age of 45. “’Air’ found its audience. It’s a solid gross,” Dergarabedian said. “This one is in it for the long haul.”

“Air” is the first film from Affleck and Damon’s new company Artists Equity which was formed last year in partnership with RedBird Capital.

Second place went to “John Wick Chapter 4” which made $14.6 million in its third weekend, bringing its total grosses to $147.1 million. Close behind was “Dungeons & Dragons: Honor Among Thieves” which placed third with $14.5 million in its second weekend, while “Scream VI” rounded out the top 5 with $3.3 million.

In limited release, Kelly Reichardt’s art-centric “Showing Up,” with Michelle Williams and Hong Chau, also bowed on four screens, grossing $66,932.

“This is such an important weekend for theaters, a home stretch heading into the summer movie season, and this is a perfect scenario,” Dergarabedian said. “It’s game on for movie theaters when a lot of people thought it was game over.”



C’mon Get Happy, Joker Is Back (This Time with Lady Gaga)

 This image released by Warner Bros. Pictures shows Joaquin Phoenix, left, and Lady Gaga in a scene from "Joker: Folie à Deux." (Niko Tavernise/Warner Bros. Pictures via AP)
This image released by Warner Bros. Pictures shows Joaquin Phoenix, left, and Lady Gaga in a scene from "Joker: Folie à Deux." (Niko Tavernise/Warner Bros. Pictures via AP)
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C’mon Get Happy, Joker Is Back (This Time with Lady Gaga)

 This image released by Warner Bros. Pictures shows Joaquin Phoenix, left, and Lady Gaga in a scene from "Joker: Folie à Deux." (Niko Tavernise/Warner Bros. Pictures via AP)
This image released by Warner Bros. Pictures shows Joaquin Phoenix, left, and Lady Gaga in a scene from "Joker: Folie à Deux." (Niko Tavernise/Warner Bros. Pictures via AP)

“Joker” is a hard act to follow. Todd Phillips’ dark, Scorsese-inspired character study about the Batman villain made over a billion dollars at the box office, won Joaquin Phoenix his first Oscar, dominated the cultural discourse for months and created a new movie landmark.

It wasn’t for everyone, but it got under people’s skin.

Knowing that it was a fool’s errand to try to do it again, Phillips and Phoenix pivoted, or rather, pirouetted into what would become “Joker: Folie à Deux.” The dark and fantastical musical journey goes deeper into the mind of Arthur Fleck as he awaits trial for murder and falls in love with a fellow Arkham inmate, Lee, played by Lady Gaga. There is singing, dancing and mayhem.

If Phillips and Phoenix have learned anything over the years, it’s that the scarier something is, the better. So once again they rebelled against expectations and went for broke with something that’s already sharply divided critics.

As with the first, audiences will get to decide for themselves when it opens in theaters on Oct. 4.

“HOW ARE YOU GOING TO GET JOAQUIN PHOENIX TO DO A SEQUEL?” Any comic book movie that makes a billion dollars is going to have the sequel talk. But with “Joker” it was never a given that it would go anywhere: Joaquin Phoenix doesn’t do sequels. Yet it turned out, Phoenix wasn’t quite done with Arthur Fleck yet either.

During the first, the actor wondered what this character would look like in different situations. He and the on-set photographer mocked up classic movie posters, like “One Flew Over the Cuckoo’s Nest” and “Yentl” with the Joker in them and showed them to Phillips.

“Sometimes you’re just done with something and other times you have an ongoing interest,” Phoenix said. “There was just more to explore. ... I just felt like we weren’t done.”

So Phillips and his co-writer Scott Silver got to work on a new script, one that leaned into the music in Arthur Fleck’s head. Then his dreary Arkham life turns to Technicolor when he meets and falls for Lee, a Joker superfan.

“Joaquin Phoenix is not going to do a line drive. He’s not going to do something that’s fan service,” Phillips said. “He wanted to be as scared as he was with the first movie. So, we tried to make something that is as audacious and out there and hopefully people get it.”

LADY GAGA FINDS LEE’S VOICE, AND LOSES HER OWN One decision that’s already sparking debate is casting someone with a voice like Lady Gaga’s and not using that instrument to its full power. Phillips, who was a producer on “A Star is Born,” wanted someone who “brought music with them.” But Lee isn’t a singer.

“Singing is so second nature to me, and making music and performing on stage is so inside of me. Especially this music,” Gaga said. “I worked extensively on untraining myself for this movie and throwing away as much as I could all the time to make sure I was never locking into what I do. I had to really kind of erase it all.”

Phoenix, who wasn't quite sure what it would be like working with someone who has such a larger-than-life superstar persona, found Gaga to be refreshingly unpretentious and available. And as an actor, he admired her commitment to the character.

“Her power is in singing and singing a particular way,” he said. “For her to sacrifice that through character, to do something that people would call a musical, but to not be performing it in the way that would sound best as a singer but to approach it from the character was a very difficult process. I was really impressed with her willingness to do that.”

In addition to writing a “waltz that falls apart” for the film, Gaga is releasing a companion album, “Harlequin” on Friday with song titles including “Oh, When the Saints,” “World on a String,” “If My Friends Could See Me Now” and “That’s Life."

SORRY PUDDIN’, THIS AIN’T MARGOT ROBBIE’S HARLEY QUINN Much like Phoenix’s Joker isn’t Heath Ledger’s or Jack Nicholson’s, Gaga’s Lee is not the Harley Quinn of “Birds of Prey.”

“We’re never going to outdo what Margot Robbie did,” Phillips said. “You have to do something 180 degrees in the other direction.”

Sure, Lee will still casually light something on fire to get some time alone with Joker, but the tumult is more internal. And Gaga threw herself into making Lee something new: A real person, grounded in a reality that came before her.

“I spent a lot of my time on developing her inner life (which) for me had a lot to do with her storm and what thing was always making her about to explode,” Gaga said. “There’s a particular kind of danger that she carries with her, but it’s inside and it’s kind of explosive.”

“DO YOU JUST WANT A BRUTE?” Brendan Gleeson didn’t have much hesitation about joining the ensemble. He’d worked with Phoenix before on “The Village” and was in awe of what he’d done on the first movie.

“He has an absolute relentless integrity and curiosity and drive,” Gleeson said. “He won’t just plough the same furrow for its own sake.”

But he also didn’t want to play the simple version of an Arkham prison guard.

“I said, look, do you just want a brute? Because I’m not sure I just want to do a brute,” Gleeson said. “He wanted something more. We tried to find layers in this guy.”

CREATING MAYHEM Anyone who has worked with Phoenix knows that he likes to keep things fresh. That may mean something as small as changing the location of a prop or as big as throwing out choreography that you’ve been rehearsing for months at the last minute.

“I think we both love mayhem and not just in movies but on the set,” Phillips said. “It had to feel like anything can happen.”

With the crew 95% the same as the first, everyone was ready to be flexible. Gaga, too, dove right in, suggesting that they sing live on camera.

“It changed the whole making of the film,” Phillips said. “We were not only singing live, we were singing live differently every take.”

THAT’S ENTERTAINMENT? Since Arthur killed Robert De Niro’s talk show host Murray Franklin on live television in the first film, he’s become a kind of icon and curiosity thanks in no small part to an oft referenced, but never seen, television movie that was made about him. Now, the trial is going to be televised as well.

“Underneath it all, there’s this idea of corruption and how everything is corrupt in the system, from the prison system to the judicial system to the idea of entertainment, quite frankly,” Phillips said. “This idea that in the States at least, everything is entertainment. A court trial could be entertainment, and a presidential election can be entertainment. So, if that’s true, what is entertainment?”

NO LONGER A COMPLETE WILD CARD It’s easier to be to the insurgent, not the incumbent, Phillips said. Although a Joker film is never going to fly completely under the radar, the spotlight is undoubtedly more intense this time around.

“You do feel like you have a larger target on your back,” Phillips said.

While much of the film was made on Warner Bros. soundstages in Los Angeles, the production did go back to New York to film again on the Bronx staircase (which now come up on Google Maps as the Joker Stairs) and outside a Manhattan courthouse. The production staged a massive protest scene, with Gaga, almost concurrently with the media frenzy around the Donald Trump hush money trial as if there weren’t enough eyes on them already.

Some are also handwringing about the sequel’s bigger budget and whether it can match the success of the first. But Phillips has learned to take it in stride.

“There’s a different amount of pressure, but that just comes with making movies,” he said. “You can’t please everybody and you just kind of go for it.”

Gleeson has an even sunnier outlook.

“It has kind of arthouse movie integrity on a blockbuster scale. It’s great news for cinema, is the way I look on it,” Gleeson said. “If these event movies can continue to have depth and can be so conflicting like this one, is we needn’t worry about the future of cinema.”

SO, IS IT A MUSICAL? One thing Phillips didn’t mean to do was ignite a discourse about what is and isn’t a musical. He’s just trying to manage expectations.

“People go, ‘what do you mean it’s not a musical?’ And it is a musical. It has all the elements of a musical. But I guess what I mean by it is all the musicals I’ve seen leave me happy at the end for the most part, ‘Umbrellas of Cherbourg’ not being one of them. This has so much sadness in it that I just didn’t want to be misleading to people.”