140 Production Leaders Explore NEOM's Ambition to Become Hub for Media Industries

NEOM is a leading production destination and industry hub for the Middle East and North Africa region.
NEOM is a leading production destination and industry hub for the Middle East and North Africa region.
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140 Production Leaders Explore NEOM's Ambition to Become Hub for Media Industries

NEOM is a leading production destination and industry hub for the Middle East and North Africa region.
NEOM is a leading production destination and industry hub for the Middle East and North Africa region.

Saudi Arabia’s NEOM recently attracted 140 global leaders from across the TV and film industry to its showcase event.

Its truly global offering of stages, production support facilities, talent and crews and highly attractive production incentives were on display, cementing its reputation as a leading production destination and industry hub for the Middle East and North Africa region.

The two-day event was a rich and varied program as was the participation, with guests from KSA, North America, Europe (UK, France, Belgium, Germany, The Netherlands, Portugal), UAE, Turkey, India and Morocco. It is believed to be one of the largest ever single industry gathering to visit the country.

It commenced with all experiencing NEOM’s extensive production facilities and then the stunning array of breathtaking locations across its vast and varied landscapes.

The second day focused on the future and the challenges the industry is facing. The Future of Storytelling and Production was the conference theme, with a diverse background of participants from across the industry including TV and film producers, major global production companies, investors, industry financiers and service providers. It made for lively and dynamic sessions and proved to be truly thought-provoking and stimulating.

Wayne Borg, Managing Director of Media Industries, Entertainment, and Culture at NEOM, said: “This event was a huge success. The response from industry attending was overwhelming.”

“Our ability to attract the numbers and caliber of industry leaders we had at NEOM for our event demonstrates our offering is resonating and is competitive on the world stage,” he added.

“Whether it’s our world class facilities, our amazing crews, or our globally competitive 40%++ production cash rebate incentive, the package is in place and working,” explained Borg.

“Everyone experienced firsthand our rapid and dramatic buildup in capacity and capability reflecting the seriousness of our intent and ability to compete across the value chain internationally,” he confirmed.

The showcase also celebrated the opening of NEOM’s second purpose built, industry standard, 2,400m² sound stage at its Media Village – the only ones of their kind in the region.

This brings the total of operational stages to four, offering a total of 12,000 sqm of production space in addition to support and backlot facilities. A further six stages offering 10,000 sqm of production capability, including a volumetric stage, are under development and set to open by the end of 2023.

NEOM’s facilities include resort style accommodation for 350 cast and crew rising to 500 by the end of the year. Guests got to experience firsthand this sumptuous accommodation as cast and crews would.

Collectively NEOM’s facilities rank as the largest in the region reinforcing their position as the leading TV and film production hub in the region.



Saudi E-Commerce Hits Record Monthly Sales over SAR30.7 Billion in October

A view of Riyadh, Saudi Arabia. (SPA file)
A view of Riyadh, Saudi Arabia. (SPA file)
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Saudi E-Commerce Hits Record Monthly Sales over SAR30.7 Billion in October

A view of Riyadh, Saudi Arabia. (SPA file)
A view of Riyadh, Saudi Arabia. (SPA file)

E-commerce sales in Saudi Arabia via "mada" cards soared to an all-time monthly high in October 2025, surpassing SAR30.7 billion.

The surge in sales represents a 68% year-on-year increase, totaling about SAR12.4 billion more than the SAR18.3 billion recorded in October 2024, according to the Saudi Central Bank (SAMA) statistical bulletin on Wednesday.

E-commerce sales for the third quarter (Q3) of 2025 hit SAR88.3 billion, up 15.2% from the previous quarter, representing an increase of about SAR11.6 billion over the SAR76.6 billion recorded in Q2.

On a monthly basis, e-commerce sales in October rose 6%, gaining approximately SAR1.6 billion over September’s total of SAR29.1 billion.

From January to October, "mada" data showed e-commerce sales grew 47.3%, rising by around SAR9.9 billion over the SAR20.9 billion recorded in January.

These figures cover transactions made via "mada" cards on e-commerce websites, apps, and digital wallets, and do not include credit-card payments.


Jeddah's King Abdulaziz Airport Launches First Direct Flight to Moscow

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
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Jeddah's King Abdulaziz Airport Launches First Direct Flight to Moscow

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)
The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location. (SPA)

Jeddah's King Abdulaziz International Airport (KAIA) celebrated the launch of its first direct flynas flight to Moscow, operating three weekly flights between Jeddah and Vnukovo International Airport.

This initiative, in partnership with the Saudi Tourism Authority and the Air Connectivity Program, boosts air links between Saudi Arabia and Russia.

It marks KAIA's third direct Russian destination, following Makhachkala and Mineralnye Vody, which were inaugurated earlier this month by Azimuth Airlines.

The expansion supports Jeddah Airports Company’s goal of broadening travel options and increasing air traffic revenue, leveraging the Kingdom's strategic location.


China Widens Foreign Investment Incentive List to Stem Falling Inflows

People visit a shopping center in Beijing on December 20, 2025. (AFP)
People visit a shopping center in Beijing on December 20, 2025. (AFP)
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China Widens Foreign Investment Incentive List to Stem Falling Inflows

People visit a shopping center in Beijing on December 20, 2025. (AFP)
People visit a shopping center in Beijing on December 20, 2025. (AFP)

China on Wednesday listed more sectors eligible for foreign investment incentives, from tax breaks to preferential ​land use, in its latest effort to stem a prolonged decline in overseas capital inflows.

Under the 2025 edition of the catalogue of industries for encouraging foreign investment, China added more than 200 and revised about 300, with a ‌focus on ‌advanced manufacturing, modern services and ‌green ⁠and ​high-tech ‌sectors, the list jointly issued by the National Development and Reform Commission and the commerce ministry showed.

The new catalogue, which takes effect on February 1, 2026, replaces the 2022 version and continues a policy framework ⁠that offers foreign-invested enterprises tariff exemptions on imported equipment, preferential ‌land pricing, reduced corporate income ‍tax rates in ‍designated regions and tax credits for reinvestment ‍of profits.

The catalogue also extends incentives to central and western regions, as well as the northeast and Hainan, as Beijing seeks to attract ​more foreign investment into less developed areas.

China has in recent months ⁠taken a raft of measures to boost foreign investment, including pilot programs in Beijing, Shanghai and other regions to expand market access in services such as telecoms, healthcare and education, amid trade tensions with the United States.

Foreign direct investment in China totaled 693.2 billion yuan ($98.84 billion) from January to November this year, down 7.5% from the ‌same period last year, data from the commerce ministry showed.