U2 Creating New Experience with Sphere Las Vegas Concerts

Live Nation and Sphere Entertainment announced Monday the dates for U2’s upcoming “U2:UV Achtung Baby Live At Sphere” shows starting Sept. 29. (AP)
Live Nation and Sphere Entertainment announced Monday the dates for U2’s upcoming “U2:UV Achtung Baby Live At Sphere” shows starting Sept. 29. (AP)
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U2 Creating New Experience with Sphere Las Vegas Concerts

Live Nation and Sphere Entertainment announced Monday the dates for U2’s upcoming “U2:UV Achtung Baby Live At Sphere” shows starting Sept. 29. (AP)
Live Nation and Sphere Entertainment announced Monday the dates for U2’s upcoming “U2:UV Achtung Baby Live At Sphere” shows starting Sept. 29. (AP)

U2 is familiar with rocking out in major sporting arenas and stadiums, but the legendary band will soon hit the stage to create a new immersive concert experience inside a high-tech, globe-shaped venue in Las Vegas.

Live Nation and Sphere Entertainment announced Monday the dates for U2’s upcoming “U2:UV Achtung Baby Live At Sphere” shows starting Sept. 29. The rock band’s special five-night run of shows will be held until Oct. 8 at The Venetian’s Sphere with a state-of-the-art audio and visual system designed for each concertgoer.

“This is a venue designed for entertainment, not sports,” said U2 guitarist The Edge in a recent interview. He first learned about the cutting-edge venue after lead singer Bono sent him a link about the concept. He said the screen is 20 times bigger than the one during the band’s Joshua Tree tour in 2019 — the last time U2 performed live in a concert setting.

“Sports is a simple formula. You want to see the action,” he continued. “But no one really sits down when they’re designing one of these sports arenas and thinks about sound. That’s way, way down on their list of priorities. But in this venue, it’s one of the first things they thought about.”

The massive spherical venue will have 17,500 seats with a scalable capacity of nearly 20,000 guests. Along with high resolution LED screens that wrap halfway around the audience, the venue is also equipped with thousands of speakers that will deliver a “crystal-clear” multi-layered audio system for every seat inside.

As a musician, The Edge said the venue’s concept is an “amazing thought” in helping performers like U2 capture the full essence of their sound. He said their shows will offer an opportunity to “literally transport people to some other space and time” and open a variety of “creative possibilities.”

“What we’re able to do — because of the design and the fidelity of the sound — is introduce not just the best sounding rock ‘n’ roll band of all time in an indoor venue,” he said. “But also, radical intimacy where you can actually deliver a vocal or a simple music arrangement that’s really delicate. The people will be able to hear perfectly. Whereas if you’re trying that in an arena or a stadium, it would just be impossible.”

During the band’s rehearsals, The Edge has already seen a significant difference from the sphere venue compared to an arena or stadium — which normally “imposes on your sound.” He said their music preparations haven’t changed much, but they are starting to try to understand how to use the immersive sound as a creative tool.

The Edge believes the band’s performances at Sphere could be a “quantum leap forward” in terms of the sensory impacts of a live concert.

“It’s technology that has never been available,” he said. “We can literally in sonic terms, but also in visual terms, have our audience not kind of be looking at the show, but be in the middle of the show and in the middle of the sound. It’s sound all around you. … I’m already starting to think about the mixes and our songs and think about how this spatial audio could come into its own in terms of just where we place different parts of our sound.”

The Edge said U2 is pumped to return to the stage for the first time in four years, especially after the pandemic. The band’s upcoming show will mark the first time performing without drummer Larry Mullen Jr., who is recovery from back surgery. In Mullen's absence, Bram van den Berg will fill in as drummer.

“We’re so excited,” he said. “We’ve been on lockdown. I’ve been in the recording studio for the last 18 months doing the acoustic collection, ‘Songs of Surrender.’ I can’t wait to get out there and be a part of something huge like this.”



Music Streams Hit Nearly 5 Trillion in 2024. Women Pop Performers Lead the Charge in the US

Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
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Music Streams Hit Nearly 5 Trillion in 2024. Women Pop Performers Lead the Charge in the US

Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)
Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift appears at the MTV Video Music Awards in Elmont, N.Y., on Sept. 11, 2024. (AP Photo)

More music, more listeners, no problems.

The global music industry hit 4.8 trillion streams in 2024, a new single-year record, Luminate’s 2024 Year-End Report found. That’s up 14% from 2023, which held the previous record.

If you streamed a lot more music in 2024 — and in particular, a lot of women pop performers — you are not alone.

In the US, on-demand audio streams grew at a rate of 6.4%, totaling 1.4 trillion.

Contemporary music is fueling the growth. The overwhelming majority of US plays – 79.5% — were from songs released in 2010 or later. Songs released between 2020 and 2024 accounted for nearly half of all streams.

And Taylor Swift, 2024's most-streamed songwriter worldwide, is only partially responsible.

Pop rules Midway through 2024, Luminate determined that Latin music had become the fastest growing streaming genre in the United States — up 15.1% from summer 2023 — followed by pop, rock and country.

A lot can change in half a year, because now pop leads, followed by rock and Latin.

“We saw some interesting trends within the US,” said Jaime Marconette, Luminate’s vice president of music insights and industry relations.

"Latin was the fastest-growing US streaming genre in the first half of the year based on growth of genre streaming share. However, due to a shift of streaming activity in the second half of the year, pop took the No. 1 spot ... Female solo artists led this surge in pop consumption, as streams of their music were responsible for nearly two-thirds of all audio streams amongst the top 100 pop artists in the US”

The shift is led by six women who dominated pop’s streams in the US:

1. Taylor Swift with 12.8 billion streams

2. Billie Eilish with 4.46 billion

3. Sabrina Carpenter with 3.71 billion

4. Ariana Grande with 3.12 billion

5. Olivia Rodrigo with 2.76 billion

6. Chappell Roan with 2.49 billion

That’s at least partially reflected in the top 10 global streaming songs as well:

1. Benson Boone’s “Beautiful Things”

2. Sabrina Carpenter’s “Espresso"

3. Billie Eilish’s “Birds of a Father"

4. Teddy Swims’ “Lose Control”

5. Lady Gaga and Bruno Mars,” “Die with a Smile"

6. FloyyMenor, “Gata Only”

7. Shaboozey, “A Bar Song (Tipsy)”

8. Hozier, “Too Sweet”

9. Taylor Swift, “Cruel Summer”

10. Sabrina Carpenter, “Please Please Please”

Regional Mexican music continues to grow Even if pop has replaced Latin music as the fastest growing streaming genre in the US, the music is not slowing down in popularity. In 2024, regional Mexican music overtook Latin pop as the largest Latin subgenre in the US.

“Latin still grew by both volume and its share of total US audio streaming during the course of 2024,” Marconette said. “When looking at Latin subgenre activity, Regional Mexican dominated in terms of growth.”

Regional Mexican music — a catchall term that encompasses mariachi, banda, corridos, norteño, sierreño and other genres — has become a global phenomenon over the last few years, topping music charts and reaching new audiences as it crosses borders.

The genre reached 28.57 billion streams in 2024, followed by Latin pop with 24.09 billion.

Rap and R&B are forever Pop rules, but just like 2023, when it comes to overall music streaming in the US, R&B and hip-hop still lead, accounting for more than one in every four streams stateside.

In 2024: Rap and R&B accounted for 341.63 billion on-demand audio streams, followed by rock with 234.22 billion, pop with 165.49 billion, country with 117.58 billion and Latin with 113.02 billion.