Chinese Fast-Fashion Giant Shein Aims to Be More Sustainable

Executive Vice Chairman of Chinese fast-fashion retailer Shein, Donald Tang, talks to public during the World Retail Congress in Barcelona, Spain April 25, 2023. (Reuters)
Executive Vice Chairman of Chinese fast-fashion retailer Shein, Donald Tang, talks to public during the World Retail Congress in Barcelona, Spain April 25, 2023. (Reuters)
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Chinese Fast-Fashion Giant Shein Aims to Be More Sustainable

Executive Vice Chairman of Chinese fast-fashion retailer Shein, Donald Tang, talks to public during the World Retail Congress in Barcelona, Spain April 25, 2023. (Reuters)
Executive Vice Chairman of Chinese fast-fashion retailer Shein, Donald Tang, talks to public during the World Retail Congress in Barcelona, Spain April 25, 2023. (Reuters)

Chinese fast-fashion retailer Shein plans to become more focused on sustainability, Executive Vice Chairman Donald Tang said on Tuesday, adding that consumers are no longer just concerned about affordability.

Shein sells $10 dresses and $5 tops and has taken market share from other affordable fashion retailers. The company produces clothing in China to sell online in the United States, Europe and Asia and has been criticized for promoting throwaway fashion.

"Consumers these days are no longer looking just at price: in the next phase to continue to grow you need to have ESG in mind," Tang said at the World Retail Congress in Barcelona.

ESG, an acronym for environmental, social, and governance, is a term used to describe corporations' efforts to be more responsible.

Tang said that Shein is offering customers an option to pick higher-quality materials and pay a premium for them for certain items.

He also mentioned Shein Exchange, the company's platform where shoppers can resell used clothes, which launched in the US in October and aims to start in other markets this year.

Shein continues to grow "very robustly", Tang said, and regularly has less than 2% of unsold inventory.



Moschino Literally Shreds the Fashion Rules on First Day of Milan Fashion Week

 A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
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Moschino Literally Shreds the Fashion Rules on First Day of Milan Fashion Week

 A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)

Milan Fashion Week reserved for mostly menswear previews opened Friday with two co-ed collections, underlining that the old calendar rules no longer apply.

The week features just 20 runway shows, which should allow time for reflection on where fashion is headed. Moschino opened with a show combining menswear for next summer and women’s 2025 resort, followed by Canadian designer Dsquared2 with a full menswear and womenswear collection.

Highlights from Friday's show:

LOST AND FOUND AT MOSCHINO

Adrian Appiolaza took the rules and literally shredded them in his second season as Moschino creative director.

“The idea of freedom of expression through dressing is what I want to bring to the future of Moschino, which is tied to the original DNA,” Appiolaza said backstage. “It is not about nationality. It’s really about feeling comfortable, dressing the way you want and not the way you should.”

The Argentine designer reads our collective minds as the summer season beckons in the northern hemisphere, tapping desires to break free from the office routine and reach dream destination. Along the way, daydreams take over, and familiar objects shift.

Appiolaza creates a shimmery tank out of big paperclips. A jacket is covered in textile post-its of forgotten tasks. Another becomes the office worker’s survival jacket, with slots for pens, a note pad, credit cards, ID badge, charging cables, nothing is concealed; this later becomes an adventure jacket with field guides and a magnifying glass.

Suits and trenches are deconstructed into dresses. Then they are shredded, as if to say: Enough. The last straw: An airliner perched on a hat. Then a literal straw skirt.

There is release in safari wear, a beach pareo, skirts that work as postcards, knitwear emblazoned with a soccer ball pattern, a blazer printed with still life of an Italian table: ripe tomatoes, a Chianti bottle and bread, worn with a fraying skirt over trousers.

The collection confidently taps the fashion house’s ironic and playful DNA, with fresh and irreverent twists sure to inspire smiles. A suit shirt comes ready with an ink spot. A sparkly pizza smudge graces a tank, worn with an Italian tri-color skirt emblazoned with soccer balls. Men’s brimmed hats are worn in triplicate, as if resized and multiplied by a fashion copy machine.

“They are all explorers, these characters, on a journey of self-discovery,” Appiolaza said.