Gary Lineker: is Football’s Costly Talking Head too Good to be True?

Gary Lineker. (Getty Images)
Gary Lineker. (Getty Images)
TT

Gary Lineker: is Football’s Costly Talking Head too Good to be True?

Gary Lineker. (Getty Images)
Gary Lineker. (Getty Images)

Negotiating a way through the robust challenges of British celebrity is seldom an easeful task. Few in the public eye escape censure and even fewer manage to avoid succumbing to bitterness or the kind of acute sensitivity known only to those who have had their inner lives splashed across the outer pages of the press.

A rare exception is Gary Lineker, who returned on August 12 for his 18th season as the Match of the Day presenter. If he has come of age in the job, the former England striker seems to have retained a boyish enthusiasm for life in the spotlight, albeit weighted with a just-so amount of irony and self-deprecation. He also holds the affection of a sizable chunk of the nation. The two are probably not unrelated.

Last month, Lineker found himself at the center of heated debate when the BBC released figures showing that he was the corporation’s second-highest earner, with an annual salary some loose change under £1.8m.

In these days of wage freezes and belt-tightening, that’s a number that could easily trigger the kind of envy that is often indistinguishable from raging animosity. But Lineker performed a characteristically disarming maneuver via the social medium of Twitter. “This whole BBC salary exposure business is an absolute outrage…” he tweeted. “I mean how can @chrisevans be on more than me?”

In one half-cumbersome, half-deft move, Lineker had cleared the air, sent himself up and roped the presenter Chris Evans into the bargain. It’s the same trick he employs in his Twitter bio, which reads: “Once kicked a ball about. Now talk about kicking a ball about. Still flogging spuds”, the latter referring to his long-term and lucrative contract as the face of Walkers Crisps.

All of this ingratiating humility is in a sense not unlike his defining skill as a footballer, which was to score in or around the six-yard box while in the act of falling over.

The effect was to lend Lineker the look of a player who was not fully in control, less than poetic in his movements, but invariably decisive in his actions. Moreover, in the course of a 16-year career, he garnered not so much as a single yellow card. The ungainly finishing and lack of aggression encouraged opponents to underestimate him – at their peril.

It’s a confounding gift that has since taken him to the pinnacle of the BBC big-earner league. While detractors may focus on his mugging expressions and tortuous puns, Lineker has got on with mastering the deceptive art of TV presentation.

He learned from the master himself, Des Lynam, who used to anchor Match of the Day when Lineker started out as a slightly plodding pundit, in 1995. At that time, having just hung up his football boots, he came across as gauche and rather too keen to be liked.

But Lineker studied Lynam’s casual charm and unflustered authority, the manner in which he put others at ease, not least the audience at home. “I used to ask a lot of questions about the little things that he did,” Lineker later recalled, “and picked up some of his nuances.”

Even as a player, Lineker had his eyes on Lynam. At the 1990 World Cup, where he took special notice of how journalists went about their business, some of his teammates dubbed him “Junior Des”.

And after four years of tutelage, in 1999 he replaced his mentor. There’s now a generation of viewers for whom Lineker’s considerable exploits as a player – for England, for whom he scored more goals in World Cups than any other player, Barcelona and Spurs, among others – are little more than history book entries.

So confidently has Lineker scaled the heights of Saturday night television that his second career could be in danger of overshadowing his first. Not least because Lineker, with the help of Twitter, that armchair megaphone, is beginning to lose the sportsman’s natural avoidance of political controversy.

To his Twitter followers (now numbering almost 6.4m) he was a strong advocate for the Remain vote in the referendum, condemned the Brexit result, has been outspoken in defending refugees from scapegoating and, on something of a roll, also described Nigel Farage with an explitive.

For voicing these opinions he was characterized by some tabloids as a member of the lefty luvvie elite, with the Sun, in a moment of pantomime fulmination, going so far as to urge the BBC to sack Lineker.

But just as the provocative attentions of the likes of Vinnie Jones during his playing days failed to intimidate the mild-natured Lineker, he is not the sort of character to wail about the beastliness of the tabloid press or close down his Twitter account in a huff.

Although his views on everything from the snootiness of British golf’s governing body to the “deplorable” corruption of Fifa seem sincere, Lineker is not a man given to taking the world or himself too seriously.

There is a grounded quality, no doubt inherited from his family, hardworking stalwarts of Leicester’s vegetable market. Although it doesn’t carry too much of a satirical punch, his jaunty humor tends to recognize the fundamental injustices and absurdities of life. Of course, somewhere among those head-shaking realities is the fact that an ex-footballer is paid £1.8m for introducing football highlights and discussing matches with other ex-footballers. Without volunteering to take a wage cut, Lineker likes to make the noises of a man who is aware of the delicacy of the situation. He has stated his “total and utter support” for the BBC’s female presenters who are paid much less than him.

But he knows that sending out right-on tweets is not going to change social inequalities or the sense that he leads a privileged existence. “I understand I’m in a little bit of a bubble,” he said last year. “You get called that thing now, the elite, don’t you? I don’t know what that means… Is it because you’re doing all right in life?” Lineker, in fact, is doing more than all right. Having just missed out on the kind of football money that meant top players didn’t have to work again, he is said to be worth £30m.

If that weren’t enough, he looks in youthfully athletic shape, as if he could still take to the field, should England require him. A year ago, he shared his honed physique with the nation, having promised to present MotD in his boxer shorts if his old team Leicester won the Premier League. Again, what could have been embarrassing or silly, Lineker carried off with the aplomb with which he used to slot away penalties in shoot-outs.

Perhaps the only aspect of Lineker’s life that has seemed at odds with the Nice Guy Next Door persona was his marriage (his second) to Danielle Bux, an underwear model 18 years his junior, if only because she appeared surprisingly Wag-like for Lineker’s more waggish style.

They were divorced last year, apparently because Lineker, the father of four boys from his first marriage, felt that he was too old to become a father again. But he remains friendly and supportive, reportedly offering Bux a place to live after she became pregnant by her new partner earlier this year.

The word that comes to mind with this working-class lad from Leicester, whose final school report read: “Must devote less of his time to sport if he wants to be a success”, is “enlightened”. Unlike many footballers, who are cocooned by clubs and agents and fail to develop much curiosity about the outside world, Lineker has not settled into a self-limiting mindset.

He was one of the very few English players to move abroad in the insular 1980s, when Europe was viewed like those territories of legend on old maps that declared: “Here be dragons.” Lineker played for Barcelona, immersed himself in the local culture and quickly learned to speak good Spanish.

It was the same willingness to try new things that took him away from football. He had no wish to become a manager, like so many other former players, believing them to be “either on the brink of madness or deep depression”.

Perhaps the key to Lineker, as he once noted himself, is that he doesn’t suffer from “angst”. He really does appear to be well balanced, open to life and chirpily content to do a good job. That’s a winning combination in most circumstances, but after more than 20 years of working in television, it’s very close to a miracle.

The Guardian Sport


Related articles

Gareth Southgate: Wayne Rooney Stood out Even among Golden Generation

Sports Rooney
Rooney

Gareth Southgate: Wayne Rooney Stood out Even among Golden Generation

Gareth Southgate laughs when the subject of a golden generation is jokingly raised. The England manager has just named a squad of 28 players from 15 different…

Paul Wilson (The Guardian Sport )

Tottenham Hotspur Sack Head Coach Thomas Frank

(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
TT

Tottenham Hotspur Sack Head Coach Thomas Frank

(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/

Thomas Frank was fired by Tottenham on Wednesday after only eight months in charge and with his team just five points above the relegation zone in the Premier League.

Despite leading Spurs to the round of 16 in the Champions League, Frank has overseen a desperate domestic campaign. A 2-1 loss to Newcastle on Tuesday means Spurs are still to win in the league in 2026.

“The Club has taken the decision to make a change in the Men’s Head Coach position and Thomas Frank will leave today,” Tottenham said in a statement. “Thomas was appointed in June 2025, and we have been determined to give him the time and support needed to build for the future together.

“However, results and performances have led the Board to conclude that a change at this point in the season is necessary.”

Frank’s exit means Spurs are on the lookout for a sixth head coach in less than seven years since Mauricio Pochettino departed in 2019.


Marseille Coach De Zerbi Leaves After Humiliating 5-0 Loss to PSG 

Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
TT

Marseille Coach De Zerbi Leaves After Humiliating 5-0 Loss to PSG 

Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 

Marseille coach Roberto De Zerbi is leaving the French league club in the wake of a 5-0 thrashing at the hands of PSG in French soccer biggest game.

The nine-time French champions said on Wednesday that they have ended “their collaboration by mutual agreement.”

The heavy loss Sunday at the Parc des Princes restored defending champion PSG’s two-point lead over Lens after 21 rounds, with Marseille in fourth place after the humiliating defeat.

De Zerbi's exit followed another embarrassing 3-0 loss at Club Brugge two weeks ago that resulted in Marseille exiting the Champions League.

De Zerbi, who had apologized to Marseille fans after the loss against bitter rival PSG, joined Marseille in 2024 after two seasons in charge at Brighton. After tightening things up tactically in Marseille during his first season, his recent choices had left many observers puzzled.

“Following consultations involving all stakeholders in the club’s leadership — the owner, president, director of football and head coach — it was decided to opt for a change at the head of the first team,” Marseille said. “This was a collective and difficult decision, taken after thorough consideration, in the best interests of the club and in order to address the sporting challenges of the end of the season.”

De Zerbi led Marseille to a second-place finish last season. Marseille did not immediately announce a replacement for De Zerbi ahead of Saturday's league match against Strasbourg.

Since American owner Frank McCourt bought Marseille in 2016, the former powerhouse of French soccer has failed to find any form of stability, with a succession of coaches and crises that sometimes turned violent.

Marseille dominated domestic soccer in the late 1980s and early 1990s. It was the only French team to win the Champions League before PSG claimed the trophy last year. It hasn’t won its own league title since 2010.


Olympic Fans Hunt for Plushies of Mascots Milo and Tina as They Fly off Shelves 

Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
TT

Olympic Fans Hunt for Plushies of Mascots Milo and Tina as They Fly off Shelves 

Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)

For fans of the Milan Cortina Olympic mascots, the eponymous Milo and Tina, it's been nearly impossible to find a plush toy of the stoat siblings in Milan and Cortina d’Ampezzo.

Many of the official Olympics stores in the host cities are already sold out, less than a week into the Winter Games.

“I think the only way to get them is to actually win a medal,” Julia Peeler joked Tuesday in central Milan, where Tina and Milo characters posed for photos with fans.

The 38-year-old from South Carolina is on the hunt for the plushies for her niece. She's already bought some mascot pins, but she won't wear them on her lanyard. Peeler wants to avoid anyone trying to swap for them in a pin trade, a popular Olympic pastime.

Tina, short for Cortina, is the lighter-colored stoat and represents the Olympic Winter Games. Her younger brother Milo, short for Milano, is the face of the Paralympic Winter Games.

Milo was born without one paw but learned to use his tail and turn his difference into a strength, according to the Olympics website. A stoat is a small mustelid, like a weasel or an otter.

The animals adorn merchandise ranging from coffee mugs to T-shirts, but the plush toys are the most popular.

They're priced from 18 to 58 euros (about $21 to $69) and many of the major official stores in Milan, including the largest one at the iconic Duomo Cathedral, and Cortina have been cleaned out. They appeared to be sold out online Tuesday night.

Winning athletes are gifted the plush toys when they receive their gold, silver and bronze medals atop the podium.

Broadcast system engineer Jennifer Suarez got lucky Tuesday at the media center in Milan. She's been collecting mascot toys since the 2010 Vancouver Games and has been asking shops when they would restock.

“We were lucky we were just in time,” she said, clutching a tiny Tina. “They are gone right now.”

Friends Michelle Chen and Brenda Zhang were among the dozens of fans Tuesday who took photos with the characters at the fan zone in central Milan.

“They’re just so lovable and they’re always super excited at the Games, they are cheering on the crowd,” Chen, 29, said after they snapped their shots. “We just are so excited to meet them.”

The San Franciscan women are in Milan for the Olympics and their friend who is “obsessed” with the stoats asked for a plush Tina as a gift.

“They’re just so cute, and stoats are such a unique animal to be the Olympic mascot,” Zhang, 28, said.

Annie-Laurie Atkins, Peeler's friend, loves that Milo is the mascot for Paralympians.

“The Paralympics are really special to me,” she said Tuesday. “I have a lot of friends that are disabled and so having a character that also represents that is just incredible.”