A Game You Can Control With Your Mind

Cade Metz of The New York Times testing the Neurable prototype. Credit Christie Hemm Klok for The New York Times
Cade Metz of The New York Times testing the Neurable prototype. Credit Christie Hemm Klok for The New York Times
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A Game You Can Control With Your Mind

Cade Metz of The New York Times testing the Neurable prototype. Credit Christie Hemm Klok for The New York Times
Cade Metz of The New York Times testing the Neurable prototype. Credit Christie Hemm Klok for The New York Times

The increased interest in neurotechnology is partly a result of an effort the Obama administration started in 2013. The initiative helped create significant government financing for brain-interface companies and related work in academia. Then Elon Musk, the founder of Tesla and SpaceX, began promoting the idea and his latest company, Neuralink. That combination has attracted the interest of private venture capital firms.

“With the smartphone, we’re starting to reach the limits of what we can do,” said Doug Clinton, the founder of Loup Ventures, a new venture capital firm that has invested in Neurable. “These companies are the next step.”

The Neurable prototype shows what is possible today. Using electroencephalography, or EEG — a means of measuring electrical brain activity that has been around for decades — the company can provide simple ways of mentally interacting with a game. Some companies hope to go much further, and want to build ways of performing nearly any computing task with the mind. Imagine a brain interface for rapidly typing on a smartphone.

Even for Silicon Valley entrepreneurs like Mr. Musk, setting that goal pushes technological optimism to new heights. Some efforts seem particularly quixotic. Mr. Musk said in one interview that Neuralink planned to develop ways of implanting hardware in the skulls of completely healthy people.

At Neurable, which is based in Boston, Mr. Alcaide and the members of his team are pushing the limits of EEG headsets. Although sensors can read electrical brain activity from outside the skull, it is very difficult to separate the signal from the noise. Using computer algorithms based on research that Mr. Alcaide originally published as a doctoral student at the University of Michigan, Neurable works to read activity with a speed and accuracy that is not usually possible.

The algorithms learn from your behavior. Before playing the game, you train them to recognize when you are focusing your attention on an object. A pulse of light bounces around the virtual room, and each time it hits a small colored ball in front of you, you think about the ball. At that moment, when you focus on the light and it stimulates your brain, the system reads the electrical spikes of your brain activity.

After you do this for a few minutes, the game learns to recognize when you are concentrating on an item. “We look at specific brain signals,” Mr. Alcaide said, “and once we understand them, we can use them.”

When you play the game, the same light bounces around the virtual room. When it hits the item you are thinking about, the system can identify the increase in brain activity.

The technique works with equipment that already exists. Neurable’s prototype uses virtual reality goggles from HTC, a consumer electronics company, and seven EEG sensors placed at specific spots around your head. But given the physical limits of what these sensors can read, an EEG-based game is unlikely to do more than slowly and simply select digital objects.

Some companies are working to move beyond that. Facebook, for example, is exploring methods for optically reading brain activity from outside the skull. Such a system would shine light into the brain to directly read chemical changes.

“What if you could type directly from your brain?” Regina Dugan of Facebook said this spring as she unveiled the company’s efforts to build this kind of optical interface. “It sounds impossible, but it’s closer than you may realize.” In a few years, she said, Facebook hopes to have a system that allows people to type with their thoughts five times faster than they now type using a smartphone keyboard.

That is well beyond the realm of current research, and a number of neuroscientists question whether it will ever be possible, arguing that such speed will only come with devices planted inside the skull.

Several start-ups are now working to do just that. But some, including a Silicon Valley start-up called Paradromics, hope to do this as a way of treating people with medical conditions like blindness, deafness and paralysis.

Implanting hardware in the brain is dangerous, but the reward for patients could outweigh the risks. For companies like Paradromics, the goal is to significantly refine and expand the current methods, providing a faster and more complete way for patients to operate machines with their thoughts.

Mr. Musk’s Neuralink is moving in a similar direction, but the company’s ambitions appear to stretch much further, to eventually implanting chips in healthy people’s brains.

The dangers of brain surgery make this unlikely. But Mr. Boyden said there were some possibilities.

“I do find it implausible that an implant would go directly into the brain of someone with zero health problems,” he said. “But if companies take the right approach in helping people with the greatest need, then there may be a way for this to spread into people with less severe conditions, and then eventually become a kind of brain augmentation.”

Certainly, many of these projects will be met with skepticism. And Silicon Valley’s enthusiasm does not always mesh with the physical limitations of medicine and the human body.

“In the physical sciences, there are physical boundaries,” said Matt Angle, a neuroscientist and the founder of Paradromics. “To think that you’ll be able to blow through fundamental laws by sheer ambition and enthusiasm is naïve.”

(The New York Times)



Siemens Energy Trebles Profit as AI Boosts Power Demand

FILED - 05 August 2025, Berlin: The "Siemens Energy" logo can be seen in the entrance area of the company. Photo: Britta Pedersen/dpa
FILED - 05 August 2025, Berlin: The "Siemens Energy" logo can be seen in the entrance area of the company. Photo: Britta Pedersen/dpa
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Siemens Energy Trebles Profit as AI Boosts Power Demand

FILED - 05 August 2025, Berlin: The "Siemens Energy" logo can be seen in the entrance area of the company. Photo: Britta Pedersen/dpa
FILED - 05 August 2025, Berlin: The "Siemens Energy" logo can be seen in the entrance area of the company. Photo: Britta Pedersen/dpa

German turbine maker Siemens Energy said Wednesday that its quarterly profits had almost tripled as the firm gains from surging demand for electricity driven by the artificial intelligence boom.

The company's gas turbines are used to generate electricity for data centers that provide computing power for AI, and have been in hot demand as US tech giants like OpenAI and Meta rapidly build more of the sites.

Net profit in the group's fiscal first quarter, to end-December, climbed to 746 million euros ($889 million) from 252 million euros a year earlier.

Orders -- an indicator of future sales -- increased by a third to 17.6 billion euros.

The company's shares rose over five percent in Frankfurt trading, putting the stock up about a quarter since the start of the year and making it the best performer to date in Germany's blue-chip DAX index.

"Siemens Energy ticked all of the major boxes that investors were looking for with these results," Morgan Stanley analysts wrote in a note, adding that the company's gas turbine orders were "exceptionally strong".

US data center electricity consumption is projected to more than triple by 2035, according to the International Energy Agency, and already accounts for six to eight percent of US electricity use.

Asked about rising orders on an earnings call, Siemens Energy CEO Christian Bruch said he thought the first-quarter figures were not "particularly strong" and that further growth could be expected.

"Demand for gas turbines is extremely high," he said. "We're talking about 2029 and 2030 for delivery dates."

Siemens Energy, spun out of the broader Siemens group in 2020, said last week that it would spend $1 billion expanding its US operations, including a new equipment plant in Mississippi as part of wider plans that would create 1,500 jobs.

Its shares have increased over tenfold since 2023, when the German government had to provide the firm with credit guarantees after quality problems at its wind-turbine unit.


Instagram Boss to Testify at Social Media Addiction Trial 

The Instagram app icon is seen on a smartphone in this illustration taken October 27, 2025. (Reuters)
The Instagram app icon is seen on a smartphone in this illustration taken October 27, 2025. (Reuters)
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Instagram Boss to Testify at Social Media Addiction Trial 

The Instagram app icon is seen on a smartphone in this illustration taken October 27, 2025. (Reuters)
The Instagram app icon is seen on a smartphone in this illustration taken October 27, 2025. (Reuters)

Instagram chief Adam Mosseri is to be called to testify Wednesday in a Los Angeles courtroom by lawyers out to prove social media is dangerously addictive by design to young, vulnerable minds.

YouTube and Meta -- the parent company of Instagram and Facebook -- are defendants in a blockbuster trial that could set a legal precedent regarding whether social media giants deliberately designed their platforms to be addictive to children.

Rival lawyers made opening remarks to jurors this week, with an attorney for YouTube insisting that the Google-owned video platform was neither intentionally addictive nor technically social media.

"It's not social media addiction when it's not social media and it's not addiction," YouTube lawyer Luis Li told the 12 jurors during his opening remarks.

The civil trial in California state court centers on allegations that a 20-year-old woman, identified as Kaley G.M., suffered severe mental harm after becoming addicted to social media as a child.

She started using YouTube at six and joined Instagram at 11, before moving on to Snapchat and TikTok two or three years later.

The plaintiff "is not addicted to YouTube. You can listen to her own words -- she said so, her doctor said so, her father said so," Li said, citing evidence he said would be detailed at trial.

Li's opening arguments followed remarks on Monday from lawyers for the plaintiffs and co-defendant Meta.

On Monday, the plaintiffs' attorney Mark Lanier told the jury YouTube and Meta both engineer addiction in young people's brains to gain users and profits.

"This case is about two of the richest corporations in history who have engineered addiction in children's brains," Lanier said.

"They don't only build apps; they build traps."

But Li told the six men and six women on the jury that he did not recognize the description of YouTube put forth by the other side and tried to draw a clear line between YouTube's widely popular video app and social media platforms like Instagram or TikTok.

YouTube is selling "the ability to watch something essentially for free on your computer, on your phone, on your iPad," Li insisted, comparing the service to Netflix or traditional TV.

Li said it was the quality of content that kept users coming back, citing internal company emails that he said showed executives rejecting a pursuit of internet virality in favor of educational and more socially useful content.

- 'Gateway drug' -

Stanford University School of Medicine professor Anna Lembke, the first witness called by the plaintiffs, testified that she views social media, broadly speaking, as a drug.

The part of the brain that acts as a brake when it comes to having another hit is not typically developed before a person is 25 years old, Lembke, the author of the book "Dopamine Nation," told jurors.

"Which is why teenagers will often take risks that they shouldn't and not appreciate future consequences," Lembke testified.

"And typically, the gateway drug is the most easily accessible drug," she said, describing Kaley's first use of YouTube at the age of six.

The case is being treated as a bellwether proceeding whose outcome could set the tone for a wave of similar litigation across the United States.

Social media firms face hundreds of lawsuits accusing them of leading young users to become addicted to content and suffer from depression, eating disorders, psychiatric hospitalization, and even suicide.

Lawyers for the plaintiffs are borrowing strategies used in the 1990s and 2000s against the tobacco industry, which faced a similar onslaught of lawsuits arguing that companies knowingly sold a harmful product.


OpenAI Starts Testing Ads in ChatGPT

The OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
The OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
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OpenAI Starts Testing Ads in ChatGPT

The OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
The OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)

OpenAI has begun placing ads in the basic versions of its ChatGPT chatbot, a bet that users will not mind the interruptions as the company seeks revenue as its costs soar.

"The test will be for logged-in adult users on the Free and Go subscription tiers" in the United States, OpenAI said Monday. The Go subscription costs $8 in the United States.

Only a small percentage of its nearly one billion users pay for its premium subscription services, which will remain ad-free.

"Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers," the company said.

Since ChatGPT's launch in 2022, OpenAI's valuation has soared to $500 billion in funding rounds -- higher than any other private company. Some analysts expect it could go public with a trillion-dollar valuation.

But the ChatGPT maker burns through cash at a furious rate, mostly on the powerful computing required to deliver its services.

Its chief executive Sam Altman had long expressed his dislike for advertising, citing concerns that it could create distrust about ChatGPT's content.

His about-face garnered a jab from its rival Anthropic over the weekend, which made its advertising debut at the Super Bowl championship with commercials saying its Claude chatbot would stay ad-free.