Glut of Goals, Fresh Talent, Unpredictability Fuel Serie a Revival

 Ciro Immobile’s 13 goals for Lazio in all competitions this season are bettered only by Lionel Messi across Europe’s top five leagues. Photograph: Filippo Venezia/EPA
Ciro Immobile’s 13 goals for Lazio in all competitions this season are bettered only by Lionel Messi across Europe’s top five leagues. Photograph: Filippo Venezia/EPA
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Glut of Goals, Fresh Talent, Unpredictability Fuel Serie a Revival

 Ciro Immobile’s 13 goals for Lazio in all competitions this season are bettered only by Lionel Messi across Europe’s top five leagues. Photograph: Filippo Venezia/EPA
Ciro Immobile’s 13 goals for Lazio in all competitions this season are bettered only by Lionel Messi across Europe’s top five leagues. Photograph: Filippo Venezia/EPA

London — There was a time when Italians might have been insulted by the suggestion of theirs being the third-best football league in Europe. Serie A was always il campionato più bello del mondo – the most beautiful championship in the world. How else to describe a competition that produced 12 European Cup finalists between 1983 and 1998, a place where you could watch Diego Maradona take on Franco Baresi, or Zinedine Zidane battle Ronaldo for the Ballon d’Or?

Nobody is blind, though, to the power shift since. Between TV deals and billionaire owners, Premier League clubs became able to offer wages the Italians could not match. Barcelona and Real Madrid kept pace by using the Champions League to solidify their status as global brands. Serie A’s most marketable teams were too busy squabbling over the Calciopoli scandal.

Even the Bundesliga, rich with well-run clubs and domestic talent, moved ahead in the continental pecking order. By 2014, the columnist Gianni Mura was writing in the newspaper La Repubblica that he had “never seen a Serie A of such scarce technical quality”.

So when Italy climbed back up to third in Uefa’s country coefficient rankings last month, it was a cause for modest celebration. In practical terms it meant nothing, since the top four nations will each send four teams to the Champions League from 2018 in any case. But to move ahead of Germany for the first time in seven years was a salve to wounded national pride.

The hope is that it also provided confirmation of Italian football being back on a positive trajectory. At the time of Mura’s lament, the opposite seemed to be true. Juventus were ploughing towards a record points tally but had failed to reach the last 16 of the Champions League. The only Italian side who did, Milan, got thrashed 5-1 on aggregate by Atlético Madrid.

Domestically, the tactical trend was towards ever more defensive formations. “Catenaccio has returned in its most rudimentary form,” wrote Mura, painting a picture of “bad full-backs dressed up as wingers”, playing in “three-man defences that are, in fact, a back five”.

Since then, however, Juventus have been in two Champions League finals and Serie A has transformed into a Wild West of attacking football. The goals are flying in at a higher rate in the Italian top flight (2.88 per game) this season than in any of Europe’s other top five leagues. The same was true last season as well. Only one game out of 49 since the start of September has ended goalless.

After six straight titles, Juventus’s hegemony is finally under threat. Napoli have not only won their opening seven games but scored at least three times in each. Just as Milan were elevated in the late 1980s by a former shoe salesman, Arrigo Sacchi, so Napoli’s rise has been masterminded by a man who was working in a bank at the age of 43. Perhaps it is easier to take risks when you are doing, as Maurizio Sarri describes it, “the only job I would do for free”.

And perhaps that boldness is catching. Serie A has not traditionally been a welcoming place for teenage talent but these days it is awash with it. Pietro Pellegri, born in 2001, was already the youngest player to take part in a Serie A game, and became the youngest to score a brace when he struck twice against Lazio last month. The 19-year-old Federico Chiesa stirs memories of his father, Enrico, at Fiorentina, and Milan, after spending more than €200m on new signings, have started games with a homegrown teenager, Gianluigi Donnarumma, in goal and another, Patrick Cutrone, leading the attack.

It has been a challenging start to the season for the Rossoneri, beaten three times already, but the ambition shown by their new owners, as well as those of neighbours Internazionale, has restored enthusiasm in the stands.

Milan achieved the highest attendance for a Europa League qualifier when 65,673 fans came to see them crush Craiova. A few weeks later, 51,752 turned out to watch Inter beat Fiorentina in Serie A, the biggest crowd the Nerazzurri had achieved for an August fixture since their treble-winning campaign in 2009-10.

Average attendances in Serie A are up by more than 1,500 per game from last season. The Milan clubs have played a part but so too have sides such as Napoli and Atalanta, the latter continuing to defy gravity with a core of players developed through their academy system.

We are not quite back in the age of the Sette Sorelle – Seven Sisters – when Juventus, Milan, Inter, Fiorentina, Lazio, Roma and Parma were all considered legitimate title contenders. But Serie A’s pool of stars is spread more evenly than it has been in the recent past, allowing eight or nine teams to at least aspire to a place in the top four.

Dries Mertens has been the greatest revelation, with 24 goals and 11 assists in the league since the start of 2017. But even outside the most obvious clubs, Lazio can boast Ciro Immobile – whose 13 strikes this season are bettered only by Lionel Messi across Europe’s top five leagues – Torino have Andrea Belotti and Atalanta the irrepressible Papu Gómez.Not everything is positive. Although a handful of clubs have followed Juventus’ lead by either constructing stadiums or taking ownership of their existing ones, progress remains painfully slow. Figures published by KPMG show Serie A revenues grew at a slower rate between 2011-12 and 2015-16 than in any of Europe’s other top leagues.

The gap between the top and bottom of the division, furthermore, has rarely appeared wider. A survey conducted by Gazzetta dello Sport found 58% of readers in favour of reducing the number of teams in the division to 18 or even fewer.

Overall, though, there is more good than bad. The introduction of the VAR system for reviewing major refereeing decisions appears to be making a positive impact, despite some heated debate, with the number of fouls per game down across the board.

Serie A has a way to go before it can confidently call itself the most beautiful championship in the world again. But more goals, fewer fouls and fresh talent coming through feel like a good place to start.

The Guardian Sport



Tottenham Hotspur Sack Head Coach Thomas Frank

(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
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Tottenham Hotspur Sack Head Coach Thomas Frank

(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/

Thomas Frank was fired by Tottenham on Wednesday after only eight months in charge and with his team just five points above the relegation zone in the Premier League.

Despite leading Spurs to the round of 16 in the Champions League, Frank has overseen a desperate domestic campaign. A 2-1 loss to Newcastle on Tuesday means Spurs are still to win in the league in 2026.

“The Club has taken the decision to make a change in the Men’s Head Coach position and Thomas Frank will leave today,” Tottenham said in a statement. “Thomas was appointed in June 2025, and we have been determined to give him the time and support needed to build for the future together.

“However, results and performances have led the Board to conclude that a change at this point in the season is necessary.”

Frank’s exit means Spurs are on the lookout for a sixth head coach in less than seven years since Mauricio Pochettino departed in 2019.


Marseille Coach De Zerbi Leaves After Humiliating 5-0 Loss to PSG 

Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
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Marseille Coach De Zerbi Leaves After Humiliating 5-0 Loss to PSG 

Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 

Marseille coach Roberto De Zerbi is leaving the French league club in the wake of a 5-0 thrashing at the hands of PSG in French soccer biggest game.

The nine-time French champions said on Wednesday that they have ended “their collaboration by mutual agreement.”

The heavy loss Sunday at the Parc des Princes restored defending champion PSG’s two-point lead over Lens after 21 rounds, with Marseille in fourth place after the humiliating defeat.

De Zerbi's exit followed another embarrassing 3-0 loss at Club Brugge two weeks ago that resulted in Marseille exiting the Champions League.

De Zerbi, who had apologized to Marseille fans after the loss against bitter rival PSG, joined Marseille in 2024 after two seasons in charge at Brighton. After tightening things up tactically in Marseille during his first season, his recent choices had left many observers puzzled.

“Following consultations involving all stakeholders in the club’s leadership — the owner, president, director of football and head coach — it was decided to opt for a change at the head of the first team,” Marseille said. “This was a collective and difficult decision, taken after thorough consideration, in the best interests of the club and in order to address the sporting challenges of the end of the season.”

De Zerbi led Marseille to a second-place finish last season. Marseille did not immediately announce a replacement for De Zerbi ahead of Saturday's league match against Strasbourg.

Since American owner Frank McCourt bought Marseille in 2016, the former powerhouse of French soccer has failed to find any form of stability, with a succession of coaches and crises that sometimes turned violent.

Marseille dominated domestic soccer in the late 1980s and early 1990s. It was the only French team to win the Champions League before PSG claimed the trophy last year. It hasn’t won its own league title since 2010.


Olympic Fans Hunt for Plushies of Mascots Milo and Tina as They Fly off Shelves 

Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
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Olympic Fans Hunt for Plushies of Mascots Milo and Tina as They Fly off Shelves 

Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)

For fans of the Milan Cortina Olympic mascots, the eponymous Milo and Tina, it's been nearly impossible to find a plush toy of the stoat siblings in Milan and Cortina d’Ampezzo.

Many of the official Olympics stores in the host cities are already sold out, less than a week into the Winter Games.

“I think the only way to get them is to actually win a medal,” Julia Peeler joked Tuesday in central Milan, where Tina and Milo characters posed for photos with fans.

The 38-year-old from South Carolina is on the hunt for the plushies for her niece. She's already bought some mascot pins, but she won't wear them on her lanyard. Peeler wants to avoid anyone trying to swap for them in a pin trade, a popular Olympic pastime.

Tina, short for Cortina, is the lighter-colored stoat and represents the Olympic Winter Games. Her younger brother Milo, short for Milano, is the face of the Paralympic Winter Games.

Milo was born without one paw but learned to use his tail and turn his difference into a strength, according to the Olympics website. A stoat is a small mustelid, like a weasel or an otter.

The animals adorn merchandise ranging from coffee mugs to T-shirts, but the plush toys are the most popular.

They're priced from 18 to 58 euros (about $21 to $69) and many of the major official stores in Milan, including the largest one at the iconic Duomo Cathedral, and Cortina have been cleaned out. They appeared to be sold out online Tuesday night.

Winning athletes are gifted the plush toys when they receive their gold, silver and bronze medals atop the podium.

Broadcast system engineer Jennifer Suarez got lucky Tuesday at the media center in Milan. She's been collecting mascot toys since the 2010 Vancouver Games and has been asking shops when they would restock.

“We were lucky we were just in time,” she said, clutching a tiny Tina. “They are gone right now.”

Friends Michelle Chen and Brenda Zhang were among the dozens of fans Tuesday who took photos with the characters at the fan zone in central Milan.

“They’re just so lovable and they’re always super excited at the Games, they are cheering on the crowd,” Chen, 29, said after they snapped their shots. “We just are so excited to meet them.”

The San Franciscan women are in Milan for the Olympics and their friend who is “obsessed” with the stoats asked for a plush Tina as a gift.

“They’re just so cute, and stoats are such a unique animal to be the Olympic mascot,” Zhang, 28, said.

Annie-Laurie Atkins, Peeler's friend, loves that Milo is the mascot for Paralympians.

“The Paralympics are really special to me,” she said Tuesday. “I have a lot of friends that are disabled and so having a character that also represents that is just incredible.”