From Hot Sauce to Pop Gloss, US Products Seep Into Iran

An Iranian smokes a Marlboro cigarette while two Coca-Cola stand on her table at a cafe in downtown Tehran, Iran, Wednesday, July 10, 2019. (AP Photo/Ebrahim Noroozi)
An Iranian smokes a Marlboro cigarette while two Coca-Cola stand on her table at a cafe in downtown Tehran, Iran, Wednesday, July 10, 2019. (AP Photo/Ebrahim Noroozi)
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From Hot Sauce to Pop Gloss, US Products Seep Into Iran

An Iranian smokes a Marlboro cigarette while two Coca-Cola stand on her table at a cafe in downtown Tehran, Iran, Wednesday, July 10, 2019. (AP Photo/Ebrahim Noroozi)
An Iranian smokes a Marlboro cigarette while two Coca-Cola stand on her table at a cafe in downtown Tehran, Iran, Wednesday, July 10, 2019. (AP Photo/Ebrahim Noroozi)

At a trendy restaurant in Iran's capital, customers sip Coca-Cola through bending straws as waiters bring caddies to their tables full of Heinz ketchup and two types of Tabasco sauce.

Welcome to dining in the Islamic Republic, brought to you by America.

Whether at upscale restaurants or corner stores, American brands like Coca-Cola and Pepsi can be seen throughout Iran despite the heightened tensions between the two countries.

US sanctions have taken a heavy toll on oil and other major industries in the country of 80 million people, but Western food, movies, music, and clothing are still widely available. And 40 years after the Islamic Revolution and the takeover of the US Embassy, despite billboards and rallies declaring "Death to America," Iranians - particularly the young - embrace US products.

"The American lifestyle is very attractive," said Ahmad Rezaee, a 21-year-old student at Tehran University who drained two bottles of Coke while out with a friend. Coca-Cola "portrays that lifestyle for us."

Tensions have soared following the Trump administration's decision last year to withdraw from Iran's 2015 nuclear agreement with world powers and restore sanctions. In recent weeks Iran has begun openly breaching limits set by the accord, saying it cannot abide by the deal unless other signatories provide economic relief.

Despite that, drinking a "Coca" or a Pepsi after eating kebab in Iran comes as second nature, though the soft drinks don't taste quite as syrupy or sweet as their American counterparts. Both brands are bottled by local firms, Khoshgovar Mashhad Co. for Coca-Cola and Sasan Co. and Neysun Shargh Co. for Pepsi, which are affiliated with the Imam Reza Foundation, an economic conglomerate tied to the country's Shiite theocracy.

Coca-Cola held a 28% market share in Iran, according to a 2016 report by research firm Euromonitor International, while Pepsi had around 20%.

Asked about Coca-Cola sales in Iran, the Atlanta-based company said it had sold concentrate to Iran for over 20 years in line with US sanctions policies.

"The authorizations are very restrictive in nature," Coca-Cola said. "The company does not have any ownership interest in the Iran bottler and does not have any tangible assets in Iran."

Pepsi did not respond to requests for comment. Pittsburgh-based Kraft Heinz Co. said that "like many Western companies, a few of our products are made available via a local Iranian distributor." The McIlhenny Co. of Avery Island, Louisiana, the maker of Tabasco, said it "expressly prohibits its distributors from reselling Tabasco brand products in Iran."

"Unfortunately, as is the case with all manufacturers, McIlhenny Co. has only a limited ability to stop illegal third-party distribution networks from secretly diverting our products to Iran and often must rely on US agencies and law enforcement to identify front companies and individuals engaged in sanctions evasion," CEO Harold Osborn told The Associated Press in a statement.

At V Café near Tehran University, diners drank Coca-Colas and lathered their food with American condiments as videos played on a giant screen of travel destinations from around the world. Rezaee and a friend, Sima Najafzadeh, a 21-year-old fellow student, each drank Cokes, saying they enjoyed the taste. They also would like to see more iPhones, McDonald's restaurants and other trappings of Americana.

"We love Americans," Najafzadeh said.

That goes for American films as well. Rezaee acknowledged having to find a pirated copy of "Avengers: Endgame" online as it never played in Iran. Others without a strong internet connection can find recently released films like "John Wick: Chapter 3 - Parabellum" for under 40 cents apiece on Tehran's busy Enghelab Street, where hawkers also sell portraits of a young Al Pacino. Western pop and rock music seeps out of the occasional passing car.

Iranian state television channels even air older American movies dubbed in Farsi. The 2000 Dennis Quaid film "Frequency" was on one recent night.

At the city's Grand Bazaar, the capital's beating heart, a beach towel showing Mickey Mouse with a surfboard in "So Cal" - southern California - hung on one rafter. Stacks of blue jeans were also on offer, but American brands like Levi Strauss have largely disappeared in recent months as Iran's currency has plummeted.

That's been a boon for the Par Group, a local jean manufacturer that produces some 3 million square meters of jeans a month from locally sourced and foreign material. Sales associates at their shop in the bazaar acknowledged the product's roots in American cowboy culture but said jeans remain popular on the streets of Tehran.

"All over the world, people want jeans," said Amin Moradi, a salesman at the shop. "Iranians are very fashionable."

At Tehran's massive Iran Mall, a store called TOMSon sells what appears to be the eponymous slip-on Toms shoes. The firm did not respond to requests for comment.

Of all the American imports, the most unlikely might be the Tehran Research Reactor, a nuclear gift from America that arrived in 1967 as part of its "Atoms for Peace" program, and which still runs today.



France Accuses Iran of ‘Repression’ in Sentence for Nobel Laureate

People cross an intersection in downtown Tehran, Iran, Monday, Feb. 9, 2026. (AP)
People cross an intersection in downtown Tehran, Iran, Monday, Feb. 9, 2026. (AP)
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France Accuses Iran of ‘Repression’ in Sentence for Nobel Laureate

People cross an intersection in downtown Tehran, Iran, Monday, Feb. 9, 2026. (AP)
People cross an intersection in downtown Tehran, Iran, Monday, Feb. 9, 2026. (AP)

France accused Iran on Monday of "repression and intimidation" after a court handed Nobel Peace Prize laureate Narges Mohammadi a new six-year prison sentence on charges of harming national security.

Mohammadi, sentenced Saturday, was also handed a one-and-a-half-year prison sentence for "propaganda" against Iran's system, according to her foundation.

"With this sentence, the Iranian regime has, once again, chosen repression and intimidation," the French foreign ministry said in a statement, describing the 53-year-old as a "tireless defender" of human rights.

Paris is calling for the release of the activist, who was arrested before protests erupted nationwide in December after speaking out against the government at a funeral ceremony.

The movement peaked in January as authorities launched a crackdown that activists say has left thousands dead.

Over the past quarter-century, Mohammadi has been repeatedly tried and jailed for her vocal campaigning against Iran's use of capital punishment and the mandatory dress code for women.

Mohammadi has spent much of the past decade behind bars and has not seen her twin children, who live in Paris, since 2015.

Iranian authorities have arrested more than 50,000 people as part of their crackdown on protests, according to US-based Human Rights Activists News Agency (HRANA).


Iran's Supreme Leader Urges Iranians to Show 'Resolve' against Foreign Pressure

Iran's supreme leader Ali Khamenei on (File Photo/Supreme Leader's website).
Iran's supreme leader Ali Khamenei on (File Photo/Supreme Leader's website).
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Iran's Supreme Leader Urges Iranians to Show 'Resolve' against Foreign Pressure

Iran's supreme leader Ali Khamenei on (File Photo/Supreme Leader's website).
Iran's supreme leader Ali Khamenei on (File Photo/Supreme Leader's website).

Iran's supreme leader Ali Khamenei on Monday called on his compatriots to show "resolve" ahead of the anniversary of the 1979 Islamic revolution this week.

Since the revolution, "foreign powers have always sought to restore the previous situation", Ali Khamenei said, referring to the period when Iran was under the rule of shah Reza Pahlavi and dependent on the United States, AFP reported.

"National power is less about missiles and aircraft and more about the will and steadfastness of the people," the leader said, adding: "Show it again and frustrate the enemy."


UK PM's Communications Director Quits

British Prime Minister Keir Starmer delivers a speech at Horntye Park Sports Complex in St Leonards, Britain, February 05, 2026. Peter Nicholls/Pool via REUTERS
British Prime Minister Keir Starmer delivers a speech at Horntye Park Sports Complex in St Leonards, Britain, February 05, 2026. Peter Nicholls/Pool via REUTERS
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UK PM's Communications Director Quits

British Prime Minister Keir Starmer delivers a speech at Horntye Park Sports Complex in St Leonards, Britain, February 05, 2026. Peter Nicholls/Pool via REUTERS
British Prime Minister Keir Starmer delivers a speech at Horntye Park Sports Complex in St Leonards, Britain, February 05, 2026. Peter Nicholls/Pool via REUTERS

British Prime Minister Keir Starmer's director of communications Tim Allan resigned on Monday, a day after Starmer's top aide Morgan McSweeney quit over his role in backing Peter Mandelson over his known links to Jeffrey Epstein.

The loss of two senior aides ⁠in quick succession comes as Starmer tries to draw a line under the crisis in his government resulting from his appointment of Mandelson as ambassador to the ⁠US.

"I have decided to stand down to allow a new No10 team to be built. I wish the PM and his team every success," Allan said in a statement on Monday.

Allan served as an adviser to Tony Blair from ⁠1992 to 1998 and went on to found and lead one of the country’s foremost public affairs consultancies in 2001. In September 2025, he was appointed executive director of communications at Downing Street.