Grant Holt: ‘Who Would Have Thought I’d Play in the Premier League?’

 Grant Holt scored some classic goals for Norwich, including one against Chelsea at Stamford Bridge. Photograph: Ben Stansall/AFP/Getty Images
Grant Holt scored some classic goals for Norwich, including one against Chelsea at Stamford Bridge. Photograph: Ben Stansall/AFP/Getty Images
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Grant Holt: ‘Who Would Have Thought I’d Play in the Premier League?’

 Grant Holt scored some classic goals for Norwich, including one against Chelsea at Stamford Bridge. Photograph: Ben Stansall/AFP/Getty Images
Grant Holt scored some classic goals for Norwich, including one against Chelsea at Stamford Bridge. Photograph: Ben Stansall/AFP/Getty Images

On the way to Norwich to interview Grant Holt, he rings me on the train. “Hi mate,” he says in a breezy voice, “you should get off at Diss, it’s quicker.” The former Norwich City, Sheffield Wednesday and Sengkang Marine striker has a role coaching students at a boarding school deep in the Norfolk countryside, so I take his advice. But it turns out that Diss is twice as far from the school as Norwich, to the extent that the taxi driver has no clue how to get there. I put that to Holt when I meet him and his reply is succinct. “No, it isn’t.”

A certain obstinacy served Holt well in his career. The 38-year-old has published an autobiography that details his journey up and, just as often, down the league ladder. He played for 17 clubs and scored 192 goals. Some spells he relished, others he spent at loggerheads with the manager (see: Colin Calderwood, Nottingham Forest). Ultimately, however, Holt became one of the more unlikely goalscoring sensations in Premier League history.

Twenty-three goals in two seasons for the Canaries put Holt close to the England squad, only for Roy Hodgson to travel to Euro 2012 with four strikers instead of the customary five. Missing out on a cap is as close as it gets to a regret for Holt, a man who has found perspective thanks to his long and winding career, and who may be one of the last of his kind.

“It’s hard, isn’t it,” he says. “You’re now regretting getting off at Diss and not Norwich. It’s done now. You’ll never go to Diss, you’ll go to Norwich. Or get a better taxi driver. That is the reality. For me, I’ve got to look at my career and be thankful.

“People talk about the England thing and I say: ‘It is what it is.’ Was I disappointed not to get in? Yes. Of course, you would be. Anyone who says they wouldn’t is a liar. To wear the England shirt, to stand there and wear that shirt, it would be the most ridiculous thing that I’d ever achieved. But, at the same time, would I have thought I’d ever play in the Premier League?”

Holt’s book is good on his early years. Amid lots of Swallows and Amazons details (except it’s the 80s and the location is Carlisle), Holt tells how he was inspired by his competitive dad to pursue a career in the game and how a boyish enthusiasm for kicking a ball around kept him going through frequent tough times. He was a mechanic – “I do loads of interviews and everyone knows about the tyre-fitting” – and he was a summer footballer, plying his trade in Asia and the Antipodes. But, somehow, he made it within touching distance of the very top.

“I wanted it more than anyone else,” says Holt. “You have to have talent. You don’t get to any level or standard of football if you don’t have the talent. My talent was learning, being able to outwit someone, knowing that I could exploit your weakness with my strengths. That was it. And I ran harder than anyone else. People laugh at that. They say I wasn’t as fit as other people. Maybe I wasn’t, but you get to the match day and it didn’t matter to me. I’d run myself into the ground.”

The big goals of his Premier League years – a booming header past Pepe Reina at Anfield, a no-look flick over Petr Cech at Stamford Bridge, a spin and smash past David de Gea at Carrow Road – receive a full reconstruction in the book. Each smacks of his determination but also a cuteness, an ability to read the game. It’s a skill Holt says he picked up thanks to the players he worked with further down the ladder.

“It’s the ability to take something that you’ve seen and bring it into your own game,” he says. “To use it for your own. I’m never going to say: ‘OK, Neymar does a flip-flap, I’m going to start doing it myself.’ That’s not my bag. But what I could do was watch Lloyd Owusu at Sheffield Wednesday and the timing of his headers. He would always go up late and he won so many flick-ons. That’s an ability, that’s what you pinch. Mark Robins, the timing of his runs into the box, you pinch that. Shefki Kuqi at Sheffield Wednesday, how he held the ball up. Things like that, little things you take.

“By the time I got to the Premier League, I just had a real ability to see things happening. I talk about the goal at Anfield, I knew Reina was never getting the cross. I knew [Anthony] Pilkington was going to whip the cross, because that’s what he does. I know that Steve Morison has made a good run so he’s taken one away from me. There’s me versus two and I know the keeper is coming in and he’s not getting there. You’ve just got to know these things. You learn as you get older.”

Had Holt got to the Premier League younger, he might have benefited from more sophisticated coaching or fewer of the Tuesday night drinking sessions that were standard in the lower leagues (“We’re probably at the end of that now,” Holt suggests with half a sigh). But he would also never have built up that dossier of insider knowledge and in his role as a coach, which also takes in work with Norwich’s youth teams as well as some scouting, Holt is concerned that a new generation of players will never learn those lessons because they will be finished in football by the time they’re 23.

“Everything has changed in terms of young lads,” he says. “I talk a bit in the book about respecting, about earning it, having it and achieving it. Everyone goes into football now, believing that they’re going to go to the Premier League. Everyone in there now is on OK money. But will they be better for that money? What have they learned? The proof will be in the pudding.

“You’re going to see more things like Bolton where people can’t get paid and big clubs are going to go bust because they can’t afford to keep up. Then there’s the other trend where kids are going to be coming out of academies on half‑decent wages, kids who have never saved anything.

“They won’t know what it’s like to go into non-league because they hardly ever go on loan to anywhere that good. And when they get to non-league they’re going to drop off the face of the earth. That’s what’s going to happen.

“When I was 19, if you weren’t in the first team, you were in non-league. Now you can sit somewhere till you’re 23, 24 and then leave. It’s a strange reality.”

You could probably make the same argument about a former tyre-fitter with the build of a wrestler who made it to the top of Match of the Day. Speaking of wrestling, Holt is keen to point out that media reports of his turning full-time to performance art, in the guise of the Incredible Holt, are exaggerated.

“I’m not a wrestler now, though technically I am,” he says. “We did a show at Carrow Road and we had 4,300 in there. Which was surreal. But I can’t do it now, because I’m back with my football head. I’m not saying I’ve stopped but I’ve got so much other stuff on, I’m going to keep it in the background for now.”

Like a lot of other journeys then, it is about knowing when to get off.

The Guardian Sport



Perfect Start for Pereira as Forest Enjoy Record Win at Fenerbahce

Nottingham Forest's Portuguese head coach Vitor Pereira (CR) gestures from the techincal area during the UEFA Europa League - knockout round play-off first leg - football match between Fenerbahce SK and Nottingham Forest FC at the Sukru Saracoglu Stadium in Istanbul on February 19, 2026. (Photo by Yasin AKGUL / AFP)
Nottingham Forest's Portuguese head coach Vitor Pereira (CR) gestures from the techincal area during the UEFA Europa League - knockout round play-off first leg - football match between Fenerbahce SK and Nottingham Forest FC at the Sukru Saracoglu Stadium in Istanbul on February 19, 2026. (Photo by Yasin AKGUL / AFP)
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Perfect Start for Pereira as Forest Enjoy Record Win at Fenerbahce

Nottingham Forest's Portuguese head coach Vitor Pereira (CR) gestures from the techincal area during the UEFA Europa League - knockout round play-off first leg - football match between Fenerbahce SK and Nottingham Forest FC at the Sukru Saracoglu Stadium in Istanbul on February 19, 2026. (Photo by Yasin AKGUL / AFP)
Nottingham Forest's Portuguese head coach Vitor Pereira (CR) gestures from the techincal area during the UEFA Europa League - knockout round play-off first leg - football match between Fenerbahce SK and Nottingham Forest FC at the Sukru Saracoglu Stadium in Istanbul on February 19, 2026. (Photo by Yasin AKGUL / AFP)

Nottingham Forest's new head ‌coach Vitor Pereira said he had encouraged his players to express themselves at Fenerbahce on Thursday and they responded in style with a 3-0 victory that marked their biggest away win in European competition.

The comfortable win in the first leg of their Europa League knockout round playoff tie in Turkey was the perfect start for Pereira, who took the ‌helm last ‌weekend following the departure of ‌Sean ⁠Dyche.

Goals from Murillo, ⁠Igor Jesus and Morgan Gibbs-White secured the win but the scoreline could have been even more emphatic.

"We had chance to score two more goals. It was a very good result," Portuguese Pereira told TNT Sports, according to Reuters. "It is only ⁠halftime, we need to be consistent, ‌the schedule is ‌tight and difficult."

Pereira is Forest's fourth managerial appointment this ‌season after Nuno Espirito Santo, Ange Postecoglou ‌and Dyche, and the 57-year-old arrives with the side just three points above the Premier League relegation zone.

"Everyone must be ready to help the ‌team. This is what I ask them," said Pereira. "I realized before I ⁠came that ⁠the players have a lot of quality. They need results but they need to enjoy the game.

"If they enjoy the way they are playing they can have a high level. They need organization and confidence. I asked them to express themselves on the pitch. They did it."

Forest host Liverpool in the league on Sunday before Fenerbahce arrive for the second leg of their Europa League tie on February 26.


FIFA President: All 104 World Cup Matches Will be 'Sold Out'

FIFA President Gianni Infantino speaks during a Board of Peace meeting at the US Institute of Peace, Thursday, Feb. 19, 2026, in Washington. (AP Photo/Mark Schiefelbein)
FIFA President Gianni Infantino speaks during a Board of Peace meeting at the US Institute of Peace, Thursday, Feb. 19, 2026, in Washington. (AP Photo/Mark Schiefelbein)
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FIFA President: All 104 World Cup Matches Will be 'Sold Out'

FIFA President Gianni Infantino speaks during a Board of Peace meeting at the US Institute of Peace, Thursday, Feb. 19, 2026, in Washington. (AP Photo/Mark Schiefelbein)
FIFA President Gianni Infantino speaks during a Board of Peace meeting at the US Institute of Peace, Thursday, Feb. 19, 2026, in Washington. (AP Photo/Mark Schiefelbein)

FIFA president Gianni Infantino said all 104 matches of ‌the 2026 World Cup will be "sold out" despite tickets available for the tournament running from June 11 to July 19.

"The demand is there. Every match is sold out," Infantino told CNBC in an interview Wednesday from US President Donald Trump's Mar-a-Lago resort in Palm Beach, Fla.

Infantino said there had been 508 million ticket requests in four weeks from more than 200 countries for about seven million available tickets.

"(We've) never see anything like that -- incredible," he said.

The 48-team World Cup is taking place across 16 host cities in the United States, Mexico and Canada, with MetLife Stadium in East Rutherford, N.J., as the site ‌of the ‌World Cup final.

The head of the sport's governing ‌body ⁠said that tournament ⁠locations contribute to what soccer supporters' associations have complained are exorbitant ticket prices.

"I think it is because it's in America, Canada and Mexico," he said. "Everybody wants to be part of something special."

Also affecting prices are resale websites, which take the official ticket that has a fixed price and use "dynamic pricing" leading to the cost to fluctuate.

"You are able as well to resell your tickets ⁠on official platforms, secondary markets, so the prices as ‌well will go up," Reuters quoted Infantino as saying. "That's part ‌of the market we are in."

A report in the Straits Times said that a ‌Category 3 seat -- the highest section in the stadium -- for Mexico's match ‌against South Africa in the tournament opener on June 11 in Mexico City was listed at $5,324 in the secondary market. The original price was $895.

The same seat category for the World Cup final on July 19, originally priced at $3,450, was advertised for $143,750 on ‌Feb. 11, per the report.

In December, FIFA designated "supporter entry tier" tickets with a $60 price to be allocated to ⁠the national federations ⁠whose teams are playing. Those federations are expected to make those tickets available "to loyal fans who are closely connected to their national teams," FIFA said in a press release.

The last time the US served as a World Cup host in 1994, tickets ranged from $25 to $475. At the 2022 World Cup in Qatar, prices ranged from $70 to $1,600 after the matches were announced.

Infantino in his comments this week estimated that the 2026 World Cup will raise $11 billion in revenue for FIFA, with "every dollar" to be reinvested in the sport in the 211 member countries.

He said the economic impact for the United States would be around $30 billion "in terms of tourism, catering, security investments and so on." Infantino also estimated the tournament will attract 20 million to 30 million tourists and


Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports
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Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

The Sports Investment Forum announced that the third day of its 2026 edition will be dedicated to empowering women in the sports sector, in partnership with Princess Nourah bint Abdulrahman University. The move reflects the forum’s commitment to supporting the objectives of Saudi Vision 2030 and enhancing the role of women in the sports industry and sports investment.

This allocation comes as part of the forum’s program, scheduled to take place from April 20 to 22, at The Ritz-Carlton, Riyadh. The third day will feature a series of strategic sessions and specialized workshops focused on sustainable investment in women’s sports, the empowerment of female leadership, the development of inclusive sports cities, and support for research and studies in women’s sports, SPA reported.

Forum organizers emphasized that the partnership with Princess Nourah bint Abdulrahman University, recognized as the largest women’s university in the world, represents a model of integration between the academic and investment sectors. The partnership contributes to building a sustainable knowledge base that supports the growth of women’s sports and enhances investment opportunities at both local and international levels.

The dedicated day will address several strategic themes, including sustainable investment in women’s leagues and events, boosting scalable business models, empowering female leaders within federations, clubs, and sports institutions, and developing inclusive sports cities that ensure women’s participation in line with the highest international standards. It will also include the launch of research initiatives and academic partnerships to support future policies and strategies for the sector.

This approach aims to transform women’s empowerment in sports from a social framework into a sustainable investment and development pathway that enhances women’s contributions to the sports economy and reinforces Saudi Arabia’s position as a leading regional hub for advancing women’s sports.

The day is expected to attract prominent female leaders, decision-makers, investors, and local and international experts, in addition to the signing of several memoranda of understanding and joint initiatives supporting women’s empowerment in the sports sector.

The Sports Investment Forum reiterated that empowering women is a strategic pillar in developing the national sports ecosystem, contributing to economic growth objectives, enhancing quality of life, and building a more inclusive and sustainable sports community.