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Fragrance of Arabic Coffee, Popular Saudi Cuisine at Davos

The cafe attracted the attention of Davos participants because of the quality of its Arabic drinks and popular Saudi food
The cafe attracted the attention of Davos participants because of the quality of its Arabic drinks and popular Saudi food
TT
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Fragrance of Arabic Coffee, Popular Saudi Cuisine at Davos

The cafe attracted the attention of Davos participants because of the quality of its Arabic drinks and popular Saudi food
The cafe attracted the attention of Davos participants because of the quality of its Arabic drinks and popular Saudi food

With the Davos meetings coming to an end, the scent of Arabic coffee and popular Saudi food still lingers there.

The MiSK Foundation serves hot drinks and local food to the attendees at the most prominent event and forum in the world, to showcase Saudi Arabia’s culture of generosity and hospitality.

The Foundation succeeded in collaborating with the Saudi Commission for Tourism and National Heritage in designing a cafe adjacent to where the event is taking place, close to the most significant leaders, officials, ministers and leaders of the private sector in the world, making it a headquarters for spreading a culture of generosity and hospitality with a variety of drinks, at the front of which was the pure saffron-flavored Arabic coffee to support the spread of Saudi culture and enhance national tourism.

The elegant cafe has the logo of a Saudi woman carrying bouquets of flower and basil against a green background designed by Saudi youth. The woman is actually taken from a real photograph captured by the photographer Mohammad al-Jaribi and was designed by designer Mariam Bawazir at a time where hundreds of visitors attracted by the fragrance of Arabic coffee and the scent of popular food is prepared fresh every morning.

According to one of the cafe supervisors, Sarah al-Khadiri, the point of these efforts is to introduce part of Saudi civilization and culture, and its exquisite taste in hospitality through hot local drinks such as Arabic coffee and tea, prepared every day at 7 am during the forum.

She says the ingredients are all Saudi and food is prepared by a Saudi chef.

Expert designers have designed the cups, inspired by Saudi heritage. Screens also display high-quality tourist films produced by creative Saudis, against a background of popular music that adds to the local Saudi feel.

The cafe is attended by prominent ministers, high-ranking officials and CEOs of well-known international companies visibly impressed by how professional the presentation of the cuisine is, expressing their admiration and astonishment with the quality of the experience.

Khadiri points out how proud she is working on the marketing of national heritage and enhancing local tourism in the Kingdom.

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Kashmir’s Saffron Growers Experiment with Indoor Farming as Climate Pressures Mount

Kashmiri villagers collect stigma from saffron flowers in Pampore, 19 km (12 miles) south of Srinagar.(Reuters)
Kashmiri villagers collect stigma from saffron flowers in Pampore, 19 km (12 miles) south of Srinagar.(Reuters)
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Kashmir’s Saffron Growers Experiment with Indoor Farming as Climate Pressures Mount

Kashmiri villagers collect stigma from saffron flowers in Pampore, 19 km (12 miles) south of Srinagar.(Reuters)
Kashmiri villagers collect stigma from saffron flowers in Pampore, 19 km (12 miles) south of Srinagar.(Reuters)

Tucked in a valley beneath the snow-capped Himalayas of the Indian Kashmir region is the town of Pampore, famed for its farms that grow the world's most expensive spice - the red-hued saffron.

This is where most of saffron is farmed in India, the world's second-largest producer behind Iran of the spice, which costs up to 325,000 rupees ($3,800) a kg (2.2 pounds) because it is so labor-intensive to harvest.

Come October, the crocus plants begin to bloom, covering the fields with bright purple flowers from which strands of fragrant red saffron are picked by hand, to be used in foods such as paella, and in fragrances and cloth dyes.

"I am proud to cultivate this crop," said Nisar Ahmad Malik, as he gathered flowers from his ancestral field.

But, while Malik has stuck to traditional farming, citing the "rich color, fragrance and aroma" of his produce through the years, some agrarian experts have been experimenting with indoor cultivation of the crop as global warming fears increase.

About 90% of India's saffron is produced in Kashmir, of which a majority is grown in Pampore, but the small town is under threat of rapid urbanization, according to the Indian Council of Scientific & Industrial Research (CSIR).

Experts say rising temperatures and erratic rainfall pose a risk to saffron production, which has dropped from 8 metric tons in the financial year 2010-11 to 2.6 metric tons in 2023-24, the federal government told parliament in February, adding that efforts were being made to boost production.

One such program is a project to help grow the plant indoors in a controlled environment in tubes containing moisture and vital nutrients, which Dr. Bashir Ilahi at state-run Sher-e-Kashmir University of Agricultural Sciences said has shown good results.

"Growing saffron in a controlled environment demonstrates temperature resistance and significantly reduces the risk of crop failure," said Ilahi, standing in his laboratory between stacks of crates containing tubes of the purple flower.

Ilahi and other local experts have been helping farmers with demonstrations on how to grow the crocus plant indoors.

"It is an amazing innovation," said Abdul Majeed, president of Kashmir's Saffron Growers Association, some of whose members, including Majeed, have been cultivating the crop indoors for a few years.

Manzoor Ahmad Mir, a saffron grower, urged more state support.

"The government should promote indoor saffron cultivation on a much larger scale as climate change is affecting the entire world, and Kashmir is no exception," Mir said.