Football Is Back and We Are Grateful but a Crowd Is Not a Sound Effect

Pictures of Everton fans adorn the Gwladys Street end at Goodison Park for last week’s Merseyside derby. Photograph: Tom Jenkins/NMC Pool/The Guardian
Pictures of Everton fans adorn the Gwladys Street end at Goodison Park for last week’s Merseyside derby. Photograph: Tom Jenkins/NMC Pool/The Guardian
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Football Is Back and We Are Grateful but a Crowd Is Not a Sound Effect

Pictures of Everton fans adorn the Gwladys Street end at Goodison Park for last week’s Merseyside derby. Photograph: Tom Jenkins/NMC Pool/The Guardian
Pictures of Everton fans adorn the Gwladys Street end at Goodison Park for last week’s Merseyside derby. Photograph: Tom Jenkins/NMC Pool/The Guardian

Nothing really prepares you for watching a Premier League game without a crowd for the first time. I was at Stamford Bridge on Thursday night to watch Chelsea v Manchester City and – after completing my temperature check, filling out my health questionnaire and negotiating the dozen or so security checkpoints – what I encountered was something bare and brutal: football stripped to its bones, condensed to its basic raw materials.

Perhaps the most startling thing was not how inauthentic it felt, but how real. You realize how small a stadium really is, how much flesh and longing we pack into these four walls. You realize, too, how much it means to those involved. The normal frames of reference – school football, youth football, training games, Sunday League – do not really apply here. Perhaps this is as much projection as reality, but you feel the freight of the occasion in every pass and barge and aerial duel. You hear Antonio Rüdiger bawling at his team-mates. Kevin De Bruyne barking: “NOW! NOW!” as he seeks a quick pass. Raheem Sterling screaming “OUR BALL, REF!” as if he’s pleading for clemency from the eternal fires of damnation, rather than a throw-in level with the 18-yard box.

You realize how much our interpretation of football is mediated not by the players themselves, but by the Pavlovian cues supplied by those watching it. The dangerous tackle is really just a scandalized roar. The “oooh” when a shot goes just wide is subtly different from the “ohhh” when it hits the post. And so it’s easy to forget that these are not little stick men in colored shirts bobbing around the screen for our entertainment, but discrete human entities for whom this is life itself.

One of the few benefits of football behind closed doors has been to offer us a glimpse of this rich undergrowth, to hold a cupped ear to the fourth wall and listen to its cries and whispers. Viewers watching Brighton v Arsenal on BT Sport’s red button will have heard the piercing scream of Bernd Leno as he crumpled to the turf under the challenge of Neal Maupay.

Those watching Parma v Inter on Sunday night, meanwhile, will now know exactly how Romelu Lukaku feels when he’s unmarked at the back post and Victor Moses messes up a simple cross: “YES, VICTOR! VICTOR! FUCKING HELL!” And yet, in these first weeks of the restart, the majority of broadcasters have decided to offer us something different. Perhaps influenced by the stark alienation that many viewers experienced on the Bundesliga’s return last month, most matches have been shown with something called “EA Sports Atmospheric Audio”: pre-recorded crowd sounds taken from the Fifa video games.

This option is usually offered by default, with the unadulterated version usually hidden behind the red button. The result is a curious simulacrum of what a football match actually sounds like: familiar enough to anybody who grew up playing computer games, but still a little surreal when attached to the real thing. The short delay between event and reaction is but one problem. Who decides, for example, whether a refereeing decision is contentious enough to be booed? How much time does a visiting goalkeeper need to waste before he earns the furious barracking of an impatient home crowd? And, more importantly, does anybody find all this – the idea of some producer in a studio having an effects button marked “Goal” or “Save”, like a wacky breakfast radio DJ – a bit sinister?

After all, a football crowd is more than a sound effect. It’s a living, breathing organism. It’s a collective enterprise in which individual voices can still be heard. It rises and falls and seethes and sneers and occasionally leaves 10 minutes early to beat the traffic. It doesn’t simply react to what it sees; it’s an active participant, often scenting a shift in momentum long before it occurs on the pitch. It can be funny and filthy and senseless and racist. And it strikes me that trying to reduce all this to a set of buttons, to bottle it and sprinkle it all over the broadcast like grated parmesan, says a lot about how football now sees its live audience.

Of course, the live event and the broadcast product have been diverging for some time. While TV viewers are treated to replays, live stats and expert(ish) analysis, the match-going fan has been subjected to an increasing roll-call of indignities: ruinous prices, inadequate transport, kick-off times moved on a whim. But this is the first real admission that the stadium crowd exists not simply as a lower priority than the television audience, but as its servant: essentially, content producers whose function is to embellish the “main” product.

Meanwhile, televised football takes one more step down the road to scripted entertainment: a curated show sold to us not on the basis of authenticity but on escapism. And I have to admit: after a while, the fake crowd noise begins to blend into the background. Eventually you simply stop noticing it. You stop seeing the swathes of empty seats. You stop registering the weirdness. Your eyes glaze over a little. You forget that all this is taking place in the midst of a global pandemic, and simply lose yourself in these little stick men in their colored shirts, bobbing around the screen for our entertainment. United are 1-0 up. That was a good chance, though. The 4/1 on the draw looks good value. Might grab another beer out of the fridge. Everything feels normal.

The Guardian Sport



Tottenham Hotspur Sack Head Coach Thomas Frank

(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
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Tottenham Hotspur Sack Head Coach Thomas Frank

(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/
(FILES) Tottenham Hotspur's Danish head coach Thomas Frank gestures on the touchline during the English Premier League football match between Burnley and Tottenham Hotspur at Turf Moor in Burnley, north-west England on January 24, 2026. (Photo by Oli SCARFF / AFP)/

Thomas Frank was fired by Tottenham on Wednesday after only eight months in charge and with his team just five points above the relegation zone in the Premier League.

Despite leading Spurs to the round of 16 in the Champions League, Frank has overseen a desperate domestic campaign. A 2-1 loss to Newcastle on Tuesday means Spurs are still to win in the league in 2026.

“The Club has taken the decision to make a change in the Men’s Head Coach position and Thomas Frank will leave today,” Tottenham said in a statement. “Thomas was appointed in June 2025, and we have been determined to give him the time and support needed to build for the future together.

“However, results and performances have led the Board to conclude that a change at this point in the season is necessary.”

Frank’s exit means Spurs are on the lookout for a sixth head coach in less than seven years since Mauricio Pochettino departed in 2019.


Marseille Coach De Zerbi Leaves After Humiliating 5-0 Loss to PSG 

Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
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Marseille Coach De Zerbi Leaves After Humiliating 5-0 Loss to PSG 

Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 
Marseille's Italian coach Roberto De Zerbi looks on from the technical area during the French Cup round of 32 football match between FC Bayeux and Olympique de Marseille (OM) at the Michel-d'Ornano Stadium in Caen on January 13, 2026. (AFP) 

Marseille coach Roberto De Zerbi is leaving the French league club in the wake of a 5-0 thrashing at the hands of PSG in French soccer biggest game.

The nine-time French champions said on Wednesday that they have ended “their collaboration by mutual agreement.”

The heavy loss Sunday at the Parc des Princes restored defending champion PSG’s two-point lead over Lens after 21 rounds, with Marseille in fourth place after the humiliating defeat.

De Zerbi's exit followed another embarrassing 3-0 loss at Club Brugge two weeks ago that resulted in Marseille exiting the Champions League.

De Zerbi, who had apologized to Marseille fans after the loss against bitter rival PSG, joined Marseille in 2024 after two seasons in charge at Brighton. After tightening things up tactically in Marseille during his first season, his recent choices had left many observers puzzled.

“Following consultations involving all stakeholders in the club’s leadership — the owner, president, director of football and head coach — it was decided to opt for a change at the head of the first team,” Marseille said. “This was a collective and difficult decision, taken after thorough consideration, in the best interests of the club and in order to address the sporting challenges of the end of the season.”

De Zerbi led Marseille to a second-place finish last season. Marseille did not immediately announce a replacement for De Zerbi ahead of Saturday's league match against Strasbourg.

Since American owner Frank McCourt bought Marseille in 2016, the former powerhouse of French soccer has failed to find any form of stability, with a succession of coaches and crises that sometimes turned violent.

Marseille dominated domestic soccer in the late 1980s and early 1990s. It was the only French team to win the Champions League before PSG claimed the trophy last year. It hasn’t won its own league title since 2010.


Olympic Fans Hunt for Plushies of Mascots Milo and Tina as They Fly off Shelves 

Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
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Olympic Fans Hunt for Plushies of Mascots Milo and Tina as They Fly off Shelves 

Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)
Fans take selfies with the Olympic mascot Tina at the finish area of an alpine ski, slalom portion of a women's team combined race, at the 2026 Winter Olympics, in Cortina d'Ampezzo, Italy, Tuesday, Feb. 10, 2026. (AP)

For fans of the Milan Cortina Olympic mascots, the eponymous Milo and Tina, it's been nearly impossible to find a plush toy of the stoat siblings in Milan and Cortina d’Ampezzo.

Many of the official Olympics stores in the host cities are already sold out, less than a week into the Winter Games.

“I think the only way to get them is to actually win a medal,” Julia Peeler joked Tuesday in central Milan, where Tina and Milo characters posed for photos with fans.

The 38-year-old from South Carolina is on the hunt for the plushies for her niece. She's already bought some mascot pins, but she won't wear them on her lanyard. Peeler wants to avoid anyone trying to swap for them in a pin trade, a popular Olympic pastime.

Tina, short for Cortina, is the lighter-colored stoat and represents the Olympic Winter Games. Her younger brother Milo, short for Milano, is the face of the Paralympic Winter Games.

Milo was born without one paw but learned to use his tail and turn his difference into a strength, according to the Olympics website. A stoat is a small mustelid, like a weasel or an otter.

The animals adorn merchandise ranging from coffee mugs to T-shirts, but the plush toys are the most popular.

They're priced from 18 to 58 euros (about $21 to $69) and many of the major official stores in Milan, including the largest one at the iconic Duomo Cathedral, and Cortina have been cleaned out. They appeared to be sold out online Tuesday night.

Winning athletes are gifted the plush toys when they receive their gold, silver and bronze medals atop the podium.

Broadcast system engineer Jennifer Suarez got lucky Tuesday at the media center in Milan. She's been collecting mascot toys since the 2010 Vancouver Games and has been asking shops when they would restock.

“We were lucky we were just in time,” she said, clutching a tiny Tina. “They are gone right now.”

Friends Michelle Chen and Brenda Zhang were among the dozens of fans Tuesday who took photos with the characters at the fan zone in central Milan.

“They’re just so lovable and they’re always super excited at the Games, they are cheering on the crowd,” Chen, 29, said after they snapped their shots. “We just are so excited to meet them.”

The San Franciscan women are in Milan for the Olympics and their friend who is “obsessed” with the stoats asked for a plush Tina as a gift.

“They’re just so cute, and stoats are such a unique animal to be the Olympic mascot,” Zhang, 28, said.

Annie-Laurie Atkins, Peeler's friend, loves that Milo is the mascot for Paralympians.

“The Paralympics are really special to me,” she said Tuesday. “I have a lot of friends that are disabled and so having a character that also represents that is just incredible.”