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Lost in Translation: Amazon Website Launch Trips over Faulty Swedish

Amazon.com Inc’s long-awaited launch of its Swedish website on Wednesday was marred by glitches and translation errors. (Reuters_
Amazon.com Inc’s long-awaited launch of its Swedish website on Wednesday was marred by glitches and translation errors. (Reuters_
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Lost in Translation: Amazon Website Launch Trips over Faulty Swedish

Amazon.com Inc’s long-awaited launch of its Swedish website on Wednesday was marred by glitches and translation errors. (Reuters_
Amazon.com Inc’s long-awaited launch of its Swedish website on Wednesday was marred by glitches and translation errors. (Reuters_

Amazon.com Inc’s long-awaited launch of its Swedish website on Wednesday was marred by glitches and translation errors, including mistaking the Argentinian flag for Sweden’s.

The website, which offers customers more than 150 million products across 30 categories, had used faulty translation from English to Swedish, allowing offensive words in product descriptions.

The word valdtakt, which means rape in Swedish, is being used on several products instead of raps - the correct Swedish word for a plant.

Some product descriptions use a Swedish word for male genitals, instead of the word for rooster, and a frying pan has been listed as a product for women.

Many users took to Twitter to point out the errors.

"Your choice of words is a catastrophe for your launch and you need a new director for overseas sales. I assume your shares will plummet in response," said here one Twitter user.

Another user pointed out that the cost of a product listed on the Swedish website was higher than one on its German website.

Swedish customers could already shop on Amazon through its websites in other European countries such as Germany, and get their purchases shipped in, but this often meant paying high delivery charges.

“We want to thank everyone for highlighting these issues and helping us make the changes and improve Amazon.se,” a spokesman said.

“If anyone spots any issues with product pages, please do use the link on the page to provide feedback and we will make the necessary changes.”

Shares of budget DIY and homeware retailer Clas Ohlson, fashion specialist Boozt AB, and e-books seller Storytel fell between 2% and 5% on Amazon’s entry.

The new website will also offer tens of thousands of products from Swedish businesses, said Alex Ootes, vice president for EU Expansion at Amazon.

Orders over 229 crowns and shipping from Amazon’s distribution center would be delivered free of charge, the company said.

Most deliveries would be made by postal company Postnord and shoppers will also have the option of priority shipping, with packages delivered within two days.

Amazon shares were down 2.7% at 1501 GMT.

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Technology

AI No Better Than Other Methods for Patients Seeking Medical Advice, Study Shows

AI (Artificial Intelligence) letters and a robot hand are placed on a computer motherboard in this illustration created on June 23, 2023. (Reuters)
AI (Artificial Intelligence) letters and a robot hand are placed on a computer motherboard in this illustration created on June 23, 2023. (Reuters)
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AI No Better Than Other Methods for Patients Seeking Medical Advice, Study Shows

AI (Artificial Intelligence) letters and a robot hand are placed on a computer motherboard in this illustration created on June 23, 2023. (Reuters)
AI (Artificial Intelligence) letters and a robot hand are placed on a computer motherboard in this illustration created on June 23, 2023. (Reuters)

Asking AI about medical symptoms does not help patients make better decisions about their health than other methods, such as a standard internet search, according to a new study published in Nature Medicine.

The authors said the study was important as people were increasingly turning to AI and chatbots for advice on their health, but without evidence that this was necessarily the best and safest approach.

Researchers led by the University of Oxford’s Internet Institute worked alongside a group of doctors to draw up 10 different medical scenarios, ranging from a common cold to a life-threatening hemorrhage causing bleeding on the brain.

When tested without human participants, three large-language models – Open AI's Chat GPT-4o, ‌Meta's Llama ‌3 and Cohere's Command R+ – identified the conditions in ‌94.9% ⁠of cases, ‌and chose the correct course of action, like calling an ambulance or going to the doctor, in an average of 56.3% of cases. The companies did not respond to requests for comment.

'HUGE GAP' BETWEEN AI'S POTENTIAL AND ACTUAL PERFORMANCE

The researchers then recruited 1,298 participants in Britain to either use AI, or their usual resources like an internet search, or their experience, or the National Health Service website to ⁠investigate the symptoms and decide their next step.

When the participants did this, relevant conditions were identified in ‌less than 34.5% of cases, and the right ‍course of action was given in ‍less than 44.2%, no better than the control group using more traditional ‍tools.

Adam Mahdi, co-author of the paper and associate professor at Oxford, said the study showed the “huge gap” between the potential of AI and the pitfalls when it was used by people.

“The knowledge may be in those bots; however, this knowledge doesn’t always translate when interacting with humans,” he said, meaning that more work was needed to identify why this was happening.

HUMANS OFTEN GIVING INCOMPLETE INFORMATION

The ⁠team studied around 30 of the interactions in detail, and concluded that often humans were providing incomplete or wrong information, but the LLMs were also sometimes generating misleading or incorrect responses.

For example, one patient reporting the symptoms of a subarachnoid hemorrhage – a life-threatening condition causing bleeding on the brain – was correctly told by AI to go to hospital after describing a stiff neck, light sensitivity and the "worst headache ever". The other described the same symptoms but a "terrible" headache, and was told to lie down in a darkened room.

The team now plans a similar study in different countries and languages, and over time, to test if that impacts AI’s performance.

The ‌study was supported by the data company Prolific, the German non-profit Dieter Schwarz Stiftung, and the UK and US governments.

Technology

Meta Criticizes EU Antitrust Move Against WhatsApp Block on AI Rivals

(FILES) This illustration photograph taken on December 1, 2025, shows the logo of WhatsApp displayed on a smartphone's screen, in Frankfurt am Main, western Germany. (Photo by Kirill KUDRYAVTSEV / AFP)
(FILES) This illustration photograph taken on December 1, 2025, shows the logo of WhatsApp displayed on a smartphone's screen, in Frankfurt am Main, western Germany. (Photo by Kirill KUDRYAVTSEV / AFP)
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Meta Criticizes EU Antitrust Move Against WhatsApp Block on AI Rivals

(FILES) This illustration photograph taken on December 1, 2025, shows the logo of WhatsApp displayed on a smartphone's screen, in Frankfurt am Main, western Germany. (Photo by Kirill KUDRYAVTSEV / AFP)
(FILES) This illustration photograph taken on December 1, 2025, shows the logo of WhatsApp displayed on a smartphone's screen, in Frankfurt am Main, western Germany. (Photo by Kirill KUDRYAVTSEV / AFP)

Meta Platforms on Monday criticized EU regulators after they charged the US tech giant with breaching antitrust rules and threaten to halt its block on ⁠AI rivals on its messaging service WhatsApp.

"The facts are that there is no reason for ⁠the EU to intervene in the WhatsApp Business API. There are many AI options and people can use them from app stores, operating systems, devices, websites, and ⁠industry partnerships," a Meta spokesperson said in an email.

"The Commission's logic incorrectly assumes the WhatsApp Business API is a key distribution channel for these chatbots."

Technology

Chinese Robot Makers Ready for Lunar New Year Entertainment Spotlight

A folk performer breathes fire during a performance ahead of Lunar New Year celebrations in a village in Huai'an, in China's eastern Jiangsu Province on February 7, 2026. (AFP)
A folk performer breathes fire during a performance ahead of Lunar New Year celebrations in a village in Huai'an, in China's eastern Jiangsu Province on February 7, 2026. (AFP)
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Chinese Robot Makers Ready for Lunar New Year Entertainment Spotlight

A folk performer breathes fire during a performance ahead of Lunar New Year celebrations in a village in Huai'an, in China's eastern Jiangsu Province on February 7, 2026. (AFP)
A folk performer breathes fire during a performance ahead of Lunar New Year celebrations in a village in Huai'an, in China's eastern Jiangsu Province on February 7, 2026. (AFP)

In China, humanoid robots are serving as Lunar New Year entertainment, with their manufacturers pitching their song-and-dance skills to the general public as well as potential customers, investors and government officials.

On Sunday, Shanghai-based robotics start-up Agibot live-streamed an almost hour-long variety show featuring its robots dancing, performing acrobatics and magic, lip-syncing ballads and performing in comedy sketches. Other Agibot humanoid robots waved from an audience section.

An estimated 1.4 million people watched on the Chinese streaming platform Douyin. Agibot, which called the promotional stunt "the world's first robot-powered gala," did not have an immediate estimate for total viewership.

The ‌show ran a ‌week ahead of China's annual Spring Festival gala ‌to ⁠be aired ‌by state television, an event that has become an important - if unlikely - venue for Chinese robot makers to show off their success.

A squad of 16 full-size humanoids from Unitree joined human dancers in performing at China Central Television's 2025 gala, drawing stunned accolades from millions of viewers.

Less than three weeks later, Unitree's founder was invited to a high-profile symposium chaired by Chinese President Xi Jinping. The Hangzhou-based robotics ⁠firm has since been preparing for a potential initial public offering.

This year's CCTV gala will include ‌participation by four humanoid robot startups, Unitree, Galbot, Noetix ‍and MagicLab, the companies and broadcaster ‍have said.

Agibot's gala employed over 200 robots. It was streamed on social ‍media platforms RedNote, Sina Weibo, TikTok and its Chinese version Douyin. Chinese-language television networks HTTV and iCiTi TV also broadcast the performance.

"When robots begin to understand Lunar New Year and begin to have a sense of humor, the human-computer interaction may come faster than we think," Ma Hongyun, a photographer and writer with 4.8 million followers on Weibo, said in a post.

Agibot, which says ⁠its humanoid robots are designed for a range of applications, including in education, entertainment and factories, plans to launch an initial public offering in Hong Kong, Reuters has reported.

State-run Securities Times said Agibot had opted out of the CCTV gala in order to focus spending on research and development. The company did not respond to a request for comment.

The company demonstrated two of its robots to Xi during a visit in April last year.

US billionaire Elon Musk, who has pivoted automaker Tesla toward a focus on artificial intelligence and the Optimus humanoid robot, has said the only competitive threat he faces in robotics is from Chinese firms.