Hyundai Motor Launches Ioniq 5 Electric Crossover, Expects EV Demand Jump

A Hyundai Motor Ioniq 5 electric vehicle is pictured in this undated handout image. (Handout via Reuters)
A Hyundai Motor Ioniq 5 electric vehicle is pictured in this undated handout image. (Handout via Reuters)
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Hyundai Motor Launches Ioniq 5 Electric Crossover, Expects EV Demand Jump

A Hyundai Motor Ioniq 5 electric vehicle is pictured in this undated handout image. (Handout via Reuters)
A Hyundai Motor Ioniq 5 electric vehicle is pictured in this undated handout image. (Handout via Reuters)

South Korean automaker Hyundai Motor Co launched its Ioniq 5 midsize crossover on Tuesday, the first in a planned family of electric vehicles (EV) that it hopes will propel it into the third rank of global EV makers by 2025.

The company says the model is based on a new electric vehicle-only platform that uses its own battery module technology and requires fewer components than Hyundai’s existing electric cars, enabling faster production at lower cost.

The launch of Ioniq 5 is the linchpin of Hyundai’s long-term goal to capture 10% of global EV sales by 2025, up from a combined market share of 7.2% for Hyundai and Kia together during the January-September period in 2020, according to industry tracker SNE Research. Hyundai Motor and its sister company Kia Corp together aim to sell 1 million EVs in 2025.

“We expect this year’s (global) EV demand will increase more than 30% versus last year,” Hyundai Motor President Chang Jae-hoon told a news conference.

The Ioniq 5 will have a maximum driving range of about 480 kms (298 miles), up nearly 20% from the Kona EV, which previously had the longest range among Hyundai’s EV lineup.

It will offer two battery pack options - 58-kilowatt-hour (kWh) or 72.6 kWh - and will be available in selected regions starting in the first half of 2021, Hyundai said in a statement.

The South Korean automaker did not disclose the price of the Ioniq 5, but Hyundai Motor Europe President Michael Cole said in Europe it would start at about 42,000 euros ($51,100) before government incentives.

Hyundai is targeting sales of 100,000 units globally next year, with about 30%-40% in Europe, 30% in North America and 20% in South Korea.

“Hyundai will be able to increase its presence in the global EV market as it adds a new EV, considering that the company showed solid performance with its major EV Kona Electric,” said Kevin Yoo, an analyst at eBEST Investment & Securities.



Alphabet Quarterly Earnings Lifted by Cloud and AI

Investors have been watching closely to see whether the billions of dollars Google is pouring into datacenters and artificial intelligence hosted in the cloud are paying off for the Silicon Valley tech giant. Manaure Quintero / AFP
Investors have been watching closely to see whether the billions of dollars Google is pouring into datacenters and artificial intelligence hosted in the cloud are paying off for the Silicon Valley tech giant. Manaure Quintero / AFP
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Alphabet Quarterly Earnings Lifted by Cloud and AI

Investors have been watching closely to see whether the billions of dollars Google is pouring into datacenters and artificial intelligence hosted in the cloud are paying off for the Silicon Valley tech giant. Manaure Quintero / AFP
Investors have been watching closely to see whether the billions of dollars Google is pouring into datacenters and artificial intelligence hosted in the cloud are paying off for the Silicon Valley tech giant. Manaure Quintero / AFP

Google parent Alphabet on Thursday reported profit of $34.5 billion in the recently ended quarter, powered by its cloud computing and artificial intelligence operations.

Overall revenue at Alphabet grew 12 percent to $90.2 billion compared to the same period a year earlier, while revenue for the cloud unit grew 28 percent to $12.3 billion, according to the tech giant, AFP reported.

Alphabet chief executive Sundar Pichai said the strong quarterly results reflect healthy growth and momentum across the business.

"Underpinning this growth is our unique full stack approach to AI," Pichai said in an earnings release.

He touted the latest Gemini software as Alphabet's most intelligent AI model and an "extraordinary foundation" for the Silicon Valley company's innovation.

Alphabet shares were up more than three percent in after-market trades that followed the release of the earnings figures.

"Cloud grew rapidly with significant demand for our solutions," Pichai said of Alphabet's services and tools hosted at data centers.

Investors have been watching closely to see whether the tech giant may be pouring too much money into artificial intelligence.

"Cloud's growth indicates that Google AI product mix continues to thrive despite heightened competition," said Emarketer principal analyst Yory Wurmser.

Google and rivals are spending billions of dollars on data centers and more for AI, while the rise of lower-cost model DeepSeek from China raises questions about how much needs to be spent.

Antitrust battles

Meanwhile the online ad business that churns out the cash Google invests in its future could be neutered due to a defeat in a US antitrust case.

US government attorneys are urging a federal judge to make Google spin off its Chrome browser, arguing artificial intelligence is poised to ramp up the company's online search dominance.

The Department of Justice (DOJ) is arguing its position before District Judge Amit Mehta, who is considering "remedies" after making a landmark decision last year that Google maintained an illegal monopoly in online search.

"Nothing less than the future of the internet is at stake here," Assistant Attorney General Gail Slater said prior to the start of the hearings this week in Washington.

"If Google's conduct is not remedied, it will control much of the internet for the next decade and not just in internet search, but in new technologies like artificial intelligence."

Google countered in the case that the United States has gone way beyond the scope of the suit by recommending a spinoff of its widely used Chrome, and holding open the option to force a sale of its Android mobile operating system.

The legal case focused on Google's agreements with partners such as Apple and Samsung to distribute its search tools, noted Google president of global affairs Kent Walker.

"The DOJ chose to push a radical interventionist agenda that would harm Americans and America's global technology leadership," Walker wrote in a blog post.

In another legal battle, a different US judge ruled this month that Google wielded monopoly power in the online ad technology market in a legal blow that could rattle the tech giant's revenue engine.

The federal government and more than a dozen US states filed the antitrust suit against Google, accusing it of acting illegally to dominate major sectors of digital advertising.

District Court Judge Leonie Brinkema ruled that Google built an illegal monopoly over ad software and tools used by publishers.

"Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising," Brinkema said in her ruling.

Online advertising is the driving engine of Google's fortune and pays for widely used online services like Maps, Gmail, and search offered free.

Combined, the courtroom defeats have the potential to leave Google split up and its influence curbed.

Google said it is appealing both rulings.