ASOS Warns on Profit, CEO Beighton Steps Down

ASOS has parted company with Chief Executive Nick Beighton, as it warned that higher logistics costs and supply chain disruption could force 2022 profits to drop by more than 40%. (Reuters)
ASOS has parted company with Chief Executive Nick Beighton, as it warned that higher logistics costs and supply chain disruption could force 2022 profits to drop by more than 40%. (Reuters)
TT
20

ASOS Warns on Profit, CEO Beighton Steps Down

ASOS has parted company with Chief Executive Nick Beighton, as it warned that higher logistics costs and supply chain disruption could force 2022 profits to drop by more than 40%. (Reuters)
ASOS has parted company with Chief Executive Nick Beighton, as it warned that higher logistics costs and supply chain disruption could force 2022 profits to drop by more than 40%. (Reuters)

ASOS, the British online fashion retailer, has parted company with Chief Executive Nick Beighton, as it warned that higher logistics costs and supply chain disruption could force 2022 profits to drop by more than 40%.

The company said Beighton, who has been with ASOS for 12 years, including six as CEO, would step down with immediate effect, adding that it wanted new leadership to accelerate international growth.

The group's shares have fallen 42% this year.

It said a search had started for a successor. In the interim, finance chief Mat Dunn has taken on the additional role of chief operating officer and will lead the business on a day-to-day basis, while Katy Mecklenburgh, currently director of group finance, will become interim chief financial officer.

Beighton will remain available to the board until the end of 2021 to help with the handover.

ASOS also said that Ian Dyson, ASOS's senior independent non-executive director, will become chairman on Nov. 29, succeeding Adam Crozier, who is becoming chairman of BT.

Crozier said the management and board had spent time developing a new strategic plan to accelerate international growth.

"Key to that is ensuring that we have the right leadership in place for the next phase," he said.

The company reported a 36% rise in adjusted pre-tax profit to 193.6 million pounds ($265 million) for the year to end August after seeing "exceptional" demand in its home market.

Analysts at Jefferies said the mid-point of the new adjusted profit guidance for 2022, of 110 million to 140 million pounds, was 35% below the current consensus of 193 million pounds.

"Although many of the headwinds are understandable and, hopefully, transitory, we suspect investors will struggle to put much credibility on the mid-term targets," they said.



France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
TT
20

France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo

France's antitrust agency said on Thursday it had fined China-founded fast-fashion retailer Shein 40 million euros ($47.17 million) for alleged deceptive business practices including misleading discounts, following a nearly year-long probe.

The agency, in charge of consumer protection as well as competition, said Infinite Style E-Commerce Co Ltd, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine, Reuters reported.

Under French regulations, the reference price for any discount is the lowest one given by a retailer during the 30 days preceding the offer. Shein infringed that rule by not taking into account previous offers, and sometimes increasing the price before applying a discount, the agency said.

It said its investigation showed the company "deceived consumers about the authenticity of discounts they could benefit from."

The probe, conducted across thousands of products on Shein's French site between October 1, 2022 and August 31, 2023, found 57% of advertised deals were not, in fact, offering a lower price; 19% had less of a discount than advertised; and 11% were in fact price increases.

In a statement, Shein said the antitrust agency had informed Infinite Style Ecommerce Co Ltd (ISEL) of breaches related to reference price and environmental regulations in March last year, and ISEL had taken corrective action within the following two months.

"This means that all identified issues were addressed more than a year ago," Shein said, adding that ISEL was committed to complying with French regulations.