High Demand for 'Squid Game' Tracksuits Cheers S. Korea's Struggling Garment Sector

A woman works on tracksuits inspired by Netflix series "Squid Game" at a clothing factory in Seoul, South Korea, October 21, 2021. Picture taken on October 21, 2021. REUTERS/Kim Hong-Ji
A woman works on tracksuits inspired by Netflix series "Squid Game" at a clothing factory in Seoul, South Korea, October 21, 2021. Picture taken on October 21, 2021. REUTERS/Kim Hong-Ji
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High Demand for 'Squid Game' Tracksuits Cheers S. Korea's Struggling Garment Sector

A woman works on tracksuits inspired by Netflix series "Squid Game" at a clothing factory in Seoul, South Korea, October 21, 2021. Picture taken on October 21, 2021. REUTERS/Kim Hong-Ji
A woman works on tracksuits inspired by Netflix series "Squid Game" at a clothing factory in Seoul, South Korea, October 21, 2021. Picture taken on October 21, 2021. REUTERS/Kim Hong-Ji

The "Made in Korea" green tracksuits and pink jumpsuits worn by characters in Netflix's (NFLX.O) global hit "Squid Game" have proven a pre-Halloween bright spot for a South Korean garment industry struggling during the pandemic.

A 500-square-metre (598-square-yard) garment factory in the Seongbuk district of the capital Seoul was humming this week, green and pink thread flying off stacked spools off serger machines with loud knocking noises in a race to meet orders.

"October is usually a slow month for the sewing industry, but thanks to Squid Game and Halloween, we are scrambling to stitch," factory owner Kim jin-ja, 54, told Reuters. "We are now sewing 6,000 teal-green tracksuits for toddlers and children."

Kim says her annual sales of 1.5 billion won ($1.27 million) plummeted to a third of what she used to make after the COVID-19 pandemic hit. Most of her orders came from Japan but travel restrictions forced her to shut down in August and September.

She now hopes orders will last past Halloween and sees better chances of renewed exports with "Made in Korea" labels.

The South Korean garment industry had been in decline even before the pandemic with higher wage levels making it difficult to compete with China, Vietnam or Indonesia.

Of the 2,144 manufacturing businesses in Seongbuk, 70% - or 1,510 - are apparel companies, Seoul Fashion Textile Sewing Association chairman Oh Byung-yeol told Reuters.

"The two years of COVID have been a tough time for domestic fashion corporations," said Seongbuk Mayor Lee Seung-ro. "(But) Squid Game, which has become a global sensation, has also made tracksuits popular domestically, leading to a flood of orders."

A child's Squid Game tracksuit was selling for 30,000 won ($25.50) in Namdaemun Market, the country's largest traditional market where stock ranges from kitchenware to jewellery.

A garment vendor in the market said he and others did not have enough tracksuits to meet soaring demand.

Squid Game has been watched by 142 million households since its Sept. 17 debut, according to Netflix, the world's largest streaming service, helping it add 4.38 million new subscribers. read more

Many small business owners in South Korea recognized themselves in the cash-strapped characters of the wildly popular thriller, who vie desperately for a chance to win $38 million, exposing a debt trap that is all too familiar.



Wildfires Rage in Los Angeles, Forcing Tens of Thousands to Flee

 Firefighters battle the Palisades Fire in the Pacific Palisades neighborhood of Los Angeles, Tuesday, Jan. 7, 2025. (AP)
Firefighters battle the Palisades Fire in the Pacific Palisades neighborhood of Los Angeles, Tuesday, Jan. 7, 2025. (AP)
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Wildfires Rage in Los Angeles, Forcing Tens of Thousands to Flee

 Firefighters battle the Palisades Fire in the Pacific Palisades neighborhood of Los Angeles, Tuesday, Jan. 7, 2025. (AP)
Firefighters battle the Palisades Fire in the Pacific Palisades neighborhood of Los Angeles, Tuesday, Jan. 7, 2025. (AP)

A rapidly growing wildfire raged across an upscale section of Los Angeles on Tuesday, destroying numerous buildings and creating traffic jams as more than 30,000 people evacuated, while a second blaze doubled in size some 30 miles inland.

At least 2,921 acres (1,182 hectares) of the Pacific Palisades area between the coastal towns of Santa Monica and Malibu had burned by the Palisades Fire, officials said, after they had already warned of extreme fire danger from powerful winds that arrived following extended dry weather.

A fire official told local television station KTLA that several people were injured, some with burns to faces and hands. The official added that one female firefighter had sustained a head injury.

The second blaze dubbed the Eaton Fire broke out some 30 miles (50 km) inland near Pasadena and doubled in size to 400 acres (162 hectares) in a few hours, according to Cal Fire.

Almost 100 residents from a nursing home in Pasadena were evacuated, according to CBS News. Video showed elderly residents, many in wheelchairs and on gurneys, crowded onto a smokey and windswept parking lot as fire trucks and ambulances attended.

Fire officials said a third blaze named the Hurst Fire had started in Sylmar, in the San Fernando Valley northwest of Los Angeles, prompting evacuations of some nearby residents.

PALISADES FIRE

Witnesses reported a number of homes on fire with flames nearly scorching their cars when people fled the hills of Topanga Canyon, as the fire spread from there down to the Pacific Ocean.

Local media reported the fire had spread north, torching homes near Malibu.

Los Angeles Fire Chief Kristin Crowley had earlier told a press conference that more than 25,000 people in 10,000 homes were threatened.

Firefighters in aircraft scooped water from the sea to drop it on the nearby flames. Flames engulfed homes and bulldozers cleared abandoned vehicles from roads so emergency vehicles could pass, television images showed.

The fire singed some trees on the grounds of the Getty Villa, a museum loaded with priceless works of art, but the collection remained safe largely because of preventive efforts to trim brush surrounding the buildings, the museum said.

With only one major road leading from the canyon to the coast, and only one coastal highway leading to safety, traffic crawled to a halt, leading people to flee on foot.

Cindy Festa, a Pacific Palisades resident, said that as she evacuated out of the canyon, fires were "this close to the cars," demonstrating with her thumb and forefinger.

"People left their cars on Palisades Drive. Burning up the hillside. The palm trees - everything is going," Festa said from her car.

Before the fire started, the National Weather Service had issued its highest alert for extreme fire conditions for much of Los Angeles County from Tuesday through Thursday, predicting wind gusts of 50 to 80 mph (80 to 130 kph).

With low humidity and dry vegetation due to a lack of rain, the conditions were "about as bad as it gets in terms of fire weather," the Los Angeles office of the National Weather Service said on X.

Governor Gavin Newsom, who declared a state of emergency, said the state positioned personnel, firetrucks and aircraft elsewhere in Southern California because of the fire danger to the wider region, he added.

The powerful winds changed President Joe Biden's travel plans, grounding Air Force One in Los Angeles. He had planned to make a short flight inland to the Coachella Valley for a ceremony to create two new national monuments in California but the event was rescheduled for a later date at the White House.

"I have offered any federal assistance that is needed to help suppress the terrible Pacific Palisades fire," Biden said in a statement. A federal grant had already been approved to help reimburse the state of California for its fire response, Biden said.

Pacific Palisades is home to several Hollywood stars. Actor James Woods said on X he was able to evacuate but added, "I do not know at this moment if our home is still standing."

Actor Steve Guttenberg told KTLA television that friends of his were impeded from evacuating because others had abandoned their cars on the road.

"It's really important for everybody to band together and don't worry about your personal property. Just get out," Guttenberg said. "Get your loved ones and get out."