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Investment Contract for Saudi Arabia’s First Coffee-Growing City Signed

A veiled woman makes coffee as she works at a coffee shop in Tabuk, Saudi Arabia, Reuters
A veiled woman makes coffee as she works at a coffee shop in Tabuk, Saudi Arabia, Reuters
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Investment Contract for Saudi Arabia’s First Coffee-Growing City Signed

A veiled woman makes coffee as she works at a coffee shop in Tabuk, Saudi Arabia, Reuters
A veiled woman makes coffee as she works at a coffee shop in Tabuk, Saudi Arabia, Reuters

The Saudi Ministry of Environment, Water and Agriculture has signed an investment contract for the first “coffee city” in the Kingdom.

The deal with the Agricultural Cooperative Society in Baljurashi, which lasts for 15 years, was signed under the patronage of Abdul Rahman Al-Fadhli, the Minister of Environment, Water, and Agriculture, and in the presence of Undersecretary for Agriculture Ahmed Al-Ayada.

The ministry said that the agreement aims to achieve sustainability of agricultural products and crops, encourage agricultural investment, develop vegetation cover, create local job opportunities, and enhance the role of cooperative societies in the Kingdom.

The agreement includes the cultivation of 300,000 coffee arabica seedlings and pomegranate trees on a 1,662,373-square-meter site in the village of Mashuqa, in Al-Qura governorate, Al-Baha.

It will include a model farm, an integrated nursery for cultivating coffee seedlings, and an industrial center that includes workshops, warehouses, a business center, on-site accommodation, a training center, and a mosque.

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Riyadh to Host 3rd Edition of Saudi Tourism Forum Under the Slogan ‘To Discover’

A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
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Riyadh to Host 3rd Edition of Saudi Tourism Forum Under the Slogan ‘To Discover’

A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)

Riyadh is set to host the third edition of the Saudi Tourism Forum from January 7 to 9 at Roshn Front.

Organized in partnership with the Ministry of Tourism, the Saudi Tourism Authority, and the Tourism Development Fund, the event will run under the theme "To Discover."

This year’s forum serves as a dynamic platform to highlight new and unique tourist destinations across the Kingdom, offering visitors innovative experiences while showcasing Saudi Arabia’s diverse tourism potential. With over 100 exhibitors, the forum provides an expansive space to explore the latest developments in the tourism sector, spotlight major investment projects, and foster skill development and partnerships to drive tourism growth.

Chief Executive Officer of 4M Event and Chairman of the Forum’s Organizing Committee Eng. Hamza Nasser emphasized the forum’s role in advancing collaboration within the tourism sector. "Through the forum, we aim to promote the beauty of Saudi tourist destinations, enhance cooperation among stakeholders, and raise awareness about investment and development opportunities. This aligns with the goals of the Kingdom’s Vision 2030,” he said.
Since its inception, the Saudi Tourism Forum has significantly advanced efforts to promote the Kingdom's rich cultural heritage and distinctive tourist sites. Supported by prominent partners and sponsors, the event underscores a shared commitment to developing this vital sector.
The program will feature a variety of seminars and workshops, offering insights into the latest trends and developments in tourism. Attendees will have the opportunity to engage with keynote speakers, decision-makers, and industry professionals, enhancing their skills and knowledge.
The forum is expected to attract a diverse audience, including business leaders, investors, officials, and dignitaries, creating fertile ground for collaboration and partnerships.