Fashion Industry in Saudi Arabia Shows Off Local Heritage

A creation by Saudi fashion designer Hanan Al-Turki.
A creation by Saudi fashion designer Hanan Al-Turki.
TT

Fashion Industry in Saudi Arabia Shows Off Local Heritage

A creation by Saudi fashion designer Hanan Al-Turki.
A creation by Saudi fashion designer Hanan Al-Turki.

The Kingdom of Kindah, the city of Thaj, Tantora, and the Hejazi "Rawashin"… all these Saudi Arabian historic treasures are now woven on garments, and widely used in the fashion industry to recall stories from the past, and express the pride of Saudi women in their precious heritage.

“It’s not as easy as it seems,” says Saudi fashion designer Hanan Al-Turki, who uses her drawing talent to weave those landmarks and antiquities on female garments, mostly Abayas. Having a father with a wide interest and knowledge in archeology, Al-Turki obtains the information and historic facts she needs from his archive, which enhances her inspiration based on ancient civilizations in Saudi Arabia.

In an interview with Asharq Al-Awsat, the designer explains that many request her Abayas inspired by Saudi history, noting that her debut in the fashion industry goes back to 2006, when she coincidentally embroidered one of her drawings on an Abaya. The piece was displayed at the time and many loved the idea of it, which encouraged her to move forward in this industry.

"In light of our country’s significant interest in antiquities, I have increasingly focused on drawings inspired by our old heritage and historic landmarks," she said.

The Tantora Abaya, featuring "Qasr al-Farid" or "The Lonely Castle" from the Nabatean Tombs in AlUla region (western Saudi Arabia), is one of Al-Turki's best known designs. The history of Al Diriyah is also featured on one of her Abayas. The designer notes that she had to read many books on this city, its old buildings and the materials used in their construction, engravings, wooden windows, and iron pillars to draw the most beautiful details reflecting its history.

The "Rawashin" and "Mashrabiyas," a prominent Hejazi architecture feature, are among the most requested drawings, says Al-Turki. The designer has managed to seamlessly integrate Mashrabiyas' historic beauty and significance in her designs.

The Abaya inspired by the Kingdom of Kindah highlights the uniqueness of construction, jewelry, and pottery of that era. "It was like a dream. To design this Abaya, I had to watch a video so I can reimagine the picture in my head and assemble the unique details," she noted.

Al-Turki's rich collection includes designs that explore the history of Ḥaʼil, engravings from Al Ahsa region, and the Rashrash necklace (large gold necklace widely known in Saudi Arabia). The designer explained that she used a 3D design technique to integrate special engravings inspired by Najd region, and the Eastern Province as well.

There is also the Saudi Ardah Abaya (Ardah is a Saudi folkloric dance), described by Al-Turki as "bold," because of its vivid colors, and the Asiri Qatt Abaya inspired by the popular murals in Asir region. "I like the idea of delivering an artistic and cultural message in each design. Every piece I make comes with a little note that explains the details of the abaya," the designer said.

These efforts come from a growing enthusiasm among Saudi women to renew the concept of Abayas, and an eagerness to reflect their identity and the authenticity of their country's history in their garments. This trend encouraged many fashion designers to explore new areas that combine modern appearance with heritage, and to use fashion in promoting the value of the Saudi Arabian heritage.



Birkenstock Raises Annual Revenue Forecast on Strong Demand

Shares of the German sandal maker were up ‌7% in ‌premarket trading.  (Getty Images)
Shares of the German sandal maker were up ‌7% in ‌premarket trading. (Getty Images)
TT

Birkenstock Raises Annual Revenue Forecast on Strong Demand

Shares of the German sandal maker were up ‌7% in ‌premarket trading.  (Getty Images)
Shares of the German sandal maker were up ‌7% in ‌premarket trading. (Getty Images)

Birkenstock raised its full-year sales growth forecast on Wednesday, banking on resilient full-price demand for its premium sandals from affluent shoppers.

Shares of the German sandal maker were up ‌7% in ‌premarket trading.

A pullback in ‌US ⁠discretionary spending has ⁠weighed on much of the apparel and footwear sector, but brands such as Birkenstock catering to wealthier consumers have largely held up, benefiting from ⁠strong pricing power and ‌brand loyalty.

While ‌the Middle East conflict continues ‌to create uncertainty in the Gulf ‌region, the impact on the quarter was more contained than initially anticipated, the company said.

It now ‌expects fiscal year 2026 revenue growth of 15% ⁠on ⁠a constant currency basis, compared with its earlier forecast of a 13% to 15% rise.

The company posted third-quarter revenue of 719.5 million euros ($829.08 million), compared with analysts' estimate of 713.4 million euros, according to data compiled by LSEG.


Jeweller Pandora Raises 2026 Guidance as New Designs Draw in Shoppers

A view of the Pandora sign on one of the branches of the Danish jewellery maker Pandora in central Copenhagen, Denmark, August 13, 2025. (Reuters)
A view of the Pandora sign on one of the branches of the Danish jewellery maker Pandora in central Copenhagen, Denmark, August 13, 2025. (Reuters)
TT

Jeweller Pandora Raises 2026 Guidance as New Designs Draw in Shoppers

A view of the Pandora sign on one of the branches of the Danish jewellery maker Pandora in central Copenhagen, Denmark, August 13, 2025. (Reuters)
A view of the Pandora sign on one of the branches of the Danish jewellery maker Pandora in central Copenhagen, Denmark, August 13, 2025. (Reuters)

Jeweller Pandora raised its 2026 guidance for organic growth and profit margin on Wednesday, saying new designs and marketing were helping attract shoppers, and also reported second-quarter operating profit (EBIT) above analysts' expectations.

Pandora said EBIT for the April-June period came in at 1.46 billion Danish crowns ($225.35 million), against an average estimate of 1.10 billion expected by analysts in a company-compiled poll, reflecting partial refunds of previously paid ‌U.S. tariffs.

"We are ‌making progress in re-energizing Pandora's ‌growth engine," ⁠CEO Berta de ⁠Pablos-Barbier said in a statement.

"There is more work ahead, but we are moving in the right direction and raising our 2026 guidance for both growth and profitability," she added.

The company now expects organic growth at between 0% and 3% in ⁠2026, up from a previous range ‌of -1% to 2%, ‌and an operating profit margin between 22% and 23%, up ‌from 21% to 22%.

In the top job ‌since January, de Pablos-Barbier is leading a drive to release new designs, with its Pandora Wonders line - featuring pearl charms shaped like a frog, a pufferfish, or ‌a mushroom - launching in July in Paris during Haute Couture week.

Pandora's share price ⁠has ⁠been highly volatile over the past two years as the price of silver surged, prompting de Pablos-Barbier to announce in February a shift towards platinum-plated jewellery as a way of reducing its reliance on silver.

Pandora said on Wednesday it started pilot testing a limited range of platinum-plated jewellery in the Netherlands in July, and would do broader tests across markets in the fourth quarter, before scaling up the rollout next year.


Armani Stake Sale Could Be Delayed Beyond March 2027 Deadline

FILE PHOTO: People walk past a Giorgio Armani store in Galleria Vittorio Emanuele II, following Giorgio Armani's death at the age of 91, in Milan, Italy, September 5, 2025. REUTERS/Gonzalo Fuentes//File Photo
FILE PHOTO: People walk past a Giorgio Armani store in Galleria Vittorio Emanuele II, following Giorgio Armani's death at the age of 91, in Milan, Italy, September 5, 2025. REUTERS/Gonzalo Fuentes//File Photo
TT

Armani Stake Sale Could Be Delayed Beyond March 2027 Deadline

FILE PHOTO: People walk past a Giorgio Armani store in Galleria Vittorio Emanuele II, following Giorgio Armani's death at the age of 91, in Milan, Italy, September 5, 2025. REUTERS/Gonzalo Fuentes//File Photo
FILE PHOTO: People walk past a Giorgio Armani store in Galleria Vittorio Emanuele II, following Giorgio Armani's death at the age of 91, in Milan, Italy, September 5, 2025. REUTERS/Gonzalo Fuentes//File Photo

The planned sale of ‌a 15% stake in Italian fashion group Giorgio Armani may not be completed until after a March 2027 deadline set by the late designer's will, an Italian newspaper reported on Tuesday.

Citing company sources, the Corriere della Sera said market conditions for the luxury industry were still challenging and negotiating a deal could require time, said Reuters.

The indications on timing in the will are not binding, the sources said, adding the need to reach the best possible terms for a sale took precedence.

The company did not immediately ‌respond to ‌a request for comment.

Giorgio Armani, who died on ‌September ⁠4, 2025, instructed the ⁠eponymous foundation that controls the fashion house to sell an initial 15% stake within 18 months, giving priority to French luxury goods group LVMH, beauty giant L'Oreal and Franco-Italian eyewear maker EssilorLuxottica .

Corriere cited board documents from the Giorgio Armani Foundation as saying the process was still at an early stage and unlikely to ⁠be completed before 2027.

Evaluations over the stake ‌sale are under way but ‌remain preliminary because the transaction is complex, Rothschild & Co banker and foundation director ‌Irving Bellotti told an April board meeting, Corriere reported.

Bellotti said ‌that work on the deal would begin this year but was expected to be completed during 2027.

The group has also not ruled out a potential stock market listing, which would leave management in ‌the hands of the family and current executives under the foundation's strategic oversight, Corriere said, citing the ⁠sources.

Corriere also ⁠cited Chief Executive Giuseppe Marsocci as telling the foundation's board in April that net group sales in the first two months of 2026 fell 7.5% at current exchange rates and 3.9% at constant exchange rates from a year earlier.

The company adopted measures to cut operating costs by €25 million ($28.84 million), Marsocci added.

The drop, he explained, was driven by the wholesale channel where sales declined 10.7% year-on-year at constant exchange rates, while direct-to-consumer sales rose 3.5% net of currency effects, Corriere reported.

Giorgio Armani will approve first-half results on September 8, Corriere said, adding they should broadly confirm January-February trends.