Fast-fashion Fallout: Young People in UK Spurred into Sewing

Sew-it-yourself enthusiasts have grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive. Daniel LEAL AFP
Sew-it-yourself enthusiasts have grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive. Daniel LEAL AFP
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Fast-fashion Fallout: Young People in UK Spurred into Sewing

Sew-it-yourself enthusiasts have grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive. Daniel LEAL AFP
Sew-it-yourself enthusiasts have grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive. Daniel LEAL AFP

From jogging outfits to summer dresses, Lea Baecker has stitched together most of her wardrobe herself from inside her London flat, part of a burgeoning number of young amateur seamstresses.

Like many others in the growing horde of sew-it-yourself enthusiasts, she has grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive.

"My main motivation was not having to buy ready-to-wear clothes anymore because I didn't want to support fast fashion," Baecker, 29, told AFP, referring to clothes made and sold cheaply to be thrown away after minimal use.

The doctoral student in neuroscience only started sewing in 2018, beginning with small bags before moving on to clothes, AFP said.

Four years on, she estimates about 80 percent of clothes in her wardrobe are homemade, from pajamas to long fleece coats, as well as jeans made with denim scraps scalped from relatives.

Baecker now buys new clothes "very rarely", she added, wearing one of her self-made long, hand-sewn dresses.

- 'Scale' -
The fashion and textile industry is the third most polluting sector globally after food and construction, accounting for up to 5 percent of greenhouse gas emissions, according to a 2021 report by the World Economic Forum.

Low-cost fashion retailers are regularly criticized for their waste and pollution, as well as the pay conditions imposed on their workers.

Tara Viggo knows fast fashion only too well, having worked in the industry for 15 years as a pattern maker.

"I realized the scale that the fashion industry was working at and it was a bit terrifying," she told AFP.

In 2017, Viggo decided to start creating her own patterns -- the blueprint drawings on paper before garments are made.

She started out small, selling only around one set of patterns per year, a far cry from the four a day that she would sometimes churn out in the ready-to-wear industry.

Viggo conceded independent operators like her were only tiny competitors to the big brands, but insisted they still could have a meaningful impact.

"The more of us that do (it), the better," she said.

"It's like a trigger... People start to look at where their consumption" is, she added noting it also made you aware of the true costs involved.

"Once you know how to sew your own clothes, you can't fathom that a shirt should be £3 ($4.10, 3.60 euros) anymore."

- 'More young people' -
Viggo's "Zadie" jumpsuit is now a top seller on "The Fold Line", an online platform selling independently produced sewing patterns, according to its co-founder Rachel Walker.

Since its launch in 2015, the website has grown from about 20 designers to more than 150 today.

Rosie Scott and Hannah Silvani, who run a London workshop selling fabrics from fashion designers' unsold stock, have also seen the resurgence in sewing's popularity, particularly among young people.

"The clients have changed," said Scott.

"More young people have shown interest in sewing -- young people who are really interested in making their own clothes and making them sustainably."

Women make up more than 90 percent of the clientele, she also noted.

Customers can choose from some 700 designer fabrics, sold from £8 a meter for cotton voile -- a sheer, lightweight cotton fabric -- to £110 for the same length of lace.

Orders soared during the pandemic and are still going strong despite the lifting of restrictions, Scott said.

- Instagram key -
The sector's explosive growth would not have been possible without Instagram, where the sewing community has made a pastime once seen as unfashionable much more trendy.

The photo-sharing platform "is really important", Baecker said, allowing sewists to post images of their designs and engage with each other.

This is what prompted her to join the social network, where she now regularly shares her latest works.

"I found each pattern has a specific hashtag that you can look up and then you can see a lot of different people wearing the same pattern and you can imagine how it can look on yourself," she explained.

For example, Viggo's #Zadiejumpsuit -- which comes in velvet or cotton, with or without sleeves -- has been tagged in almost 11,000 posts.

Meanwhile, the hashtag #handmadewardrobe features in more than 900,000 posts.

With Baecker sharing so many of her creations, she has also inspired friends to join the growing sewing revolution.

"That is my proudest achievement... getting my friends into sewing as well," she said.



Pieter Mulier Named Creative Director of Versace

(FILES) Pieter Mulier attends the 2025 CFDA Awards at The American Museum of Natural History on November 03, 2025 in New York City. (Photo by Dimitrios Kambouris / GETTY IMAGES NORTH AMERICA / AFP)
(FILES) Pieter Mulier attends the 2025 CFDA Awards at The American Museum of Natural History on November 03, 2025 in New York City. (Photo by Dimitrios Kambouris / GETTY IMAGES NORTH AMERICA / AFP)
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Pieter Mulier Named Creative Director of Versace

(FILES) Pieter Mulier attends the 2025 CFDA Awards at The American Museum of Natural History on November 03, 2025 in New York City. (Photo by Dimitrios Kambouris / GETTY IMAGES NORTH AMERICA / AFP)
(FILES) Pieter Mulier attends the 2025 CFDA Awards at The American Museum of Natural History on November 03, 2025 in New York City. (Photo by Dimitrios Kambouris / GETTY IMAGES NORTH AMERICA / AFP)

Belgian fashion designer Pieter Mulier has been named the new creative director of the Milan fashion house Versace starting July 1, according to an announcement on Thursday from the Prada Group, which owns Versace.

Mulier is currently creative director of the French fashion house Alaïa, and was previously the right-hand man of fellow Belgian designer and Prada co-creative director Raf Simons at Calvin Klein, Jil Sander and Dior.

In his new role, Mulier will report to Versace executive chairman Lorenzo Bertelli, the designated successor to manage the family-run Prada Group. Bertelli is the son of Miuccia Prada and Prada Group chairman Patrizio Bertelli.

“We believe that he can truly unlock Versace’s full potential and that he will be able to engage in a fruitful dialogue,’’ The Associated Press quoted Lorenzo Bertelli as saying of Mulier in a statement.

Mulier takes over from Dario Vitale, who departed in December after previewing just one collection during his short-lived Versace stint.

Mulier was honored last fall by supermodel and longtime Alaïa muse Naomi Campbell at the Council of Fashion Designers of America for his work paying tribute to brand founder Azzedine Alaïa. Mulier took the creative helm in 2021, after Alaïa’s death.


Ralph Lauren’s Margin Caution Eclipses Stronger‑than‑expected Quarterly Results

Guests wait after viewing the latest Ralph Lauren collection in New York City, US, April 17, 2025. REUTERS/Caitlin Ochs/File photo
Guests wait after viewing the latest Ralph Lauren collection in New York City, US, April 17, 2025. REUTERS/Caitlin Ochs/File photo
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Ralph Lauren’s Margin Caution Eclipses Stronger‑than‑expected Quarterly Results

Guests wait after viewing the latest Ralph Lauren collection in New York City, US, April 17, 2025. REUTERS/Caitlin Ochs/File photo
Guests wait after viewing the latest Ralph Lauren collection in New York City, US, April 17, 2025. REUTERS/Caitlin Ochs/File photo

Ralph Lauren posted third-quarter results above Wall Street estimates on Thursday, but the luxury retailer's warning of margin pressure tied to US tariffs sent its shares down nearly 6.4% in premarket trading.

The company expects fourth-quarter margins, its smallest revenue period, to shrink about 80 to 120 basis points due to higher tariff pressure and marketing spend.

Ralph Lauren, which sources its products from regions such as China, India and Vietnam, has relied on raising prices and reallocating production to regions with lower duty exposure to offset US tariff pressures, Reuters reported.

"Ralph Lauren has been able to raise prices for some time now. There is some limit on how long it can continue to do this. I think (the company's) gross margins are near peak levels," Morningstar analyst David Swartz said.

The company, which sells $148 striped linen shirts and $498 leather handbags, has tightened inventory, lifted full-price sales and refreshed core styles, boosting its appeal among wealthier and younger customers, including Gen Z.

Higher-income households are still splurging on luxury items, travel and restaurant meals, while lower- and middle-income consumers are strained by higher costs for rents and food as well as a softer job market.

The New York City-based company saw quarterly operating costs jump 12% year-on-year as it ramped up brand building efforts through sports-focused brand campaigns such as Wimbledon and the US Open tennis championship.

The luxury retailer said revenue in the quarter ended December 27 rose 12% to $2.41 billion, above analysts' estimates of a 7.9% rise to $2.31 billion, according to data compiled by LSEG.

It earned $6.22 per share, excluding items, compared to expectations of $5.81, aided by a 220 basis points increase in margins and an 18% rise in average unit retail across its direct-to-consumer channel.

Ralph Lauren now expects fiscal 2026 revenue to rise in the high single to low double digits on a constant currency basis, up from its prior forecast of a 5% to 7% growth.


Saudi Fashion Commission, Kering Launch 'Kering Generation Award X MENA'

This year's award builds on the strong success of the 2025 award, which attracted more than 500 applications, shortlisted 21 finalists, and recognized three winners. SPA
This year's award builds on the strong success of the 2025 award, which attracted more than 500 applications, shortlisted 21 finalists, and recognized three winners. SPA
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Saudi Fashion Commission, Kering Launch 'Kering Generation Award X MENA'

This year's award builds on the strong success of the 2025 award, which attracted more than 500 applications, shortlisted 21 finalists, and recognized three winners. SPA
This year's award builds on the strong success of the 2025 award, which attracted more than 500 applications, shortlisted 21 finalists, and recognized three winners. SPA

Saudi Arabia’s Fashion Commission and global luxury group Kering have launched the "Kering Generation Award X MENA" across the Middle East and North Africa (MENA) for 2026.

The announcement was made on Tuesday during the opening of the RLC Global Forum, hosted at the French Embassy in Riyadh.

This year's award builds on the strong success of the 2025 award, which attracted more than 500 applications, shortlisted 21 finalists, and recognized three winners.

Participants benefited from mentorship programs, workshops, and opportunities to strengthen their global presence. Building on this momentum, the 2026 program seeks to expand its impact across the MENA region.

The 2026 award focuses on four key areas of sustainable fashion: innovation in regenerative materials and clean production, circular design and sustainable business models, nature conservation and animal welfare, and consumer awareness and cultural engagement.

The program targets startups across the MENA region that operate in, or positively influence, the sustainable fashion sector, provided they demonstrate innovation capabilities and the ability to deliver measurable sustainability outcomes.