World's Biggest YouTuber PewDiePie Moves to Japan

PewDiePie, the world's biggest YouTuber, has moved to Japan with his wife and two dogs John Lamparski GETTY IMAGES NORTH AMERICA/AFP/File
PewDiePie, the world's biggest YouTuber, has moved to Japan with his wife and two dogs John Lamparski GETTY IMAGES NORTH AMERICA/AFP/File
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World's Biggest YouTuber PewDiePie Moves to Japan

PewDiePie, the world's biggest YouTuber, has moved to Japan with his wife and two dogs John Lamparski GETTY IMAGES NORTH AMERICA/AFP/File
PewDiePie, the world's biggest YouTuber, has moved to Japan with his wife and two dogs John Lamparski GETTY IMAGES NORTH AMERICA/AFP/File

The world's top YouTube star, Swedish gaming streamer PewDiePie, has moved to Japan after the country relaxed its Covid-19 entry rules for some visa-holders.

The 32-year-old has a huge online following, with 111 million subscribers on YouTube, but has faced controversy over offensive jokes in the past, AFP said.

He posted a video this week documenting his arrival with his wife and dogs in Japan, which has some of the strictest virus border controls in the world.

"For so long we doubted whether we could even make this move, and we went through all the ups and downs, and obviously it's been a really long journey," said the streamer, whose real name is Felix Kjellberg.

"But I just really, really appreciate everyone who was supportive of us going... it just feels amazing to be here, finally."

Japan has allowed in foreign business visitors, students and other new residents since March but remains closed to tourists, although the prime minister has pledged a gradual easing of the rules from next month.

Details of who will be allowed to enter and when are yet to be announced, although Japanese media reports say group tours may be first to resume and that the government is discussing scrapping Covid-19 testing on arrival.

Japan welcomed a record 31.9 million foreign visitors in 2019 and had been on track to achieve its goal of 40 million in 2020 before the pandemic hit.

Kjellberg, who previously lived in Britain, said in 2019 he had bought a house in Japan.

The star has landed himself in hot water several times, including over videos containing anti-Semitic remarks and racial slurs, and in 2016 he was temporarily blocked from Twitter after joking he had joined the ISIS group.

Kjellberg also previously said he was "sickened" after hearing that the gunman behind the 2019 New Zealand mosque massacre had promoted his videos before opening fire.



Japan's Nintendo Fans Test Switch 2 ahead of Launch amid Tariff Worries

An attendee plays Mario Kart World by Nintendo Switch 2 during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention center in London, Britain, April 11, 2025. REUTERS/Isabel Infantes
An attendee plays Mario Kart World by Nintendo Switch 2 during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention center in London, Britain, April 11, 2025. REUTERS/Isabel Infantes
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Japan's Nintendo Fans Test Switch 2 ahead of Launch amid Tariff Worries

An attendee plays Mario Kart World by Nintendo Switch 2 during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention center in London, Britain, April 11, 2025. REUTERS/Isabel Infantes
An attendee plays Mario Kart World by Nintendo Switch 2 during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention center in London, Britain, April 11, 2025. REUTERS/Isabel Infantes

Nintendo fans were given a chance to try out the company's new Switch 2 gaming device at an event near Tokyo on Saturday, ahead of a release that some worry could be overshadowed by tariffs driving up prices.
"Since Mr. Trump became president tariffs have gone up so I am concerned about a price hike not just for the game console but for accessories too," said Hidenori Tanaka, 55, a real estate company employee, who attended the event.
Consumers around the world could face higher prices for electronic devices as tariffs imposed by the US President Donald Trump's administration on trading partners including China raise costs for companies operating global supply chains. While Trump has rolled back some tariffs, the threat of a damaging trade war still looms, Reuters said.
Gamers at the pre-launch event began lining up outside the Makuhari Messe convention center near Tokyo from mid-morning to play Mario Kart World, Donkey Kong Bonanza, and other titles on the Switch 2.
Despite the possibility of higher prices, there are early indicators of robust consumer demand for the successor to the Switch, which has sold more than 150 million units since 2017 and transformed Nintendo's fortunes.
The Kyoto-based gaming company said on Wednesday it had received 2.2 million applications in the lottery for Switch 2 in Japan and could not fulfil all the demand.
"Honestly, I didn't think I had a shot. Everyone on social media was saying they missed out, so I figured I would too," said Hyuma Hashiguchi, 28, who won the lottery to be among the first to buy the Switch 2.
Nintendo is holding hands-on events around the world including in New York, Berlin and Hong Kong.
The Switch 2 will sell for 49,980 yen ($350) for a Japanese-language-only version. In the United States, Nintendo initially paused pre-orders due to tariff concerns but later said it would maintain pricing at $449.99.