Saudi Broadcasting Authority Signs 3 Agreements with Global Media, Tech Organizations

General view in Riyadh, Saudi Arabia, June 21 2020. REUTERS/Ahmed Yosri
General view in Riyadh, Saudi Arabia, June 21 2020. REUTERS/Ahmed Yosri
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Saudi Broadcasting Authority Signs 3 Agreements with Global Media, Tech Organizations

General view in Riyadh, Saudi Arabia, June 21 2020. REUTERS/Ahmed Yosri
General view in Riyadh, Saudi Arabia, June 21 2020. REUTERS/Ahmed Yosri

The Saudi Broadcasting Authority (SBA) and three international companies with technological and media expertise signed a number of agreements at the Future of Media Exhibition (FOMEX), which was held in Riyadh on the sidelines of the 22nd Arab Radio and TV Festival.

CEO of SBA Mohammed Fahad al-Harthi signed the agreements with the representatives of the media companies.

Al-Harthi emphasized the strategic importance of the SBA's digital transformation project and the significance of these relationships in leveraging the expertise of the top companies in the industry.



Riyadh Season 2025 Breaks Record with 20 Million Visitors

Surpassing 20 million visitors, Riyadh Season continues to cement its status as one of the world’s largest and most dynamic entertainment events, reinforcing Riyadh’s position as a premier global entertainment destination. (Riyadh Season)
Surpassing 20 million visitors, Riyadh Season continues to cement its status as one of the world’s largest and most dynamic entertainment events, reinforcing Riyadh’s position as a premier global entertainment destination. (Riyadh Season)
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Riyadh Season 2025 Breaks Record with 20 Million Visitors

Surpassing 20 million visitors, Riyadh Season continues to cement its status as one of the world’s largest and most dynamic entertainment events, reinforcing Riyadh’s position as a premier global entertainment destination. (Riyadh Season)
Surpassing 20 million visitors, Riyadh Season continues to cement its status as one of the world’s largest and most dynamic entertainment events, reinforcing Riyadh’s position as a premier global entertainment destination. (Riyadh Season)

Saudi General Entertainment Authority (GEA) Chairman of the board of directors Advisor Turki bin Abdulmohsen Al Al-Sheikh announced that the fifth annual Riyadh Season has received a record-breaking 20 million visitors, marking an unprecedented milestone since the event’s inception in 2019, reported the Saudi Press Agency on Tuesday.

Riyadh Season has solidified its reputation as a global entertainment hub, drawing visitors from across the Kingdom and beyond. Popular destinations such as Boulevard World, Boulevard City, and Boulevard Runway have seen particularly high foot traffic, offering a diverse range of artistic performances, international games, fine-dining experiences, and immersive cultural exhibits.

The mild winter weather and public holidays have further fueled attendance, with adventure seekers flocking to the Dunes of Arabia for camping and outdoor activities. Meanwhile, the "Christian Dior: Designer of Dreams" exhibition at the Saudi National Museum has captivated fashion and art enthusiasts. The Groves has also emerged as a prime attraction, featuring international cuisine, live music, and a unique ambiance.

Additionally, major sporting events—including boxing matches, martial arts competitions, and padel tournaments—have drawn significant crowds, alongside concerts featuring renowned artists from around the world.

Surpassing 20 million visitors, Riyadh Season continues to cement its status as one of the world’s largest and most dynamic entertainment events, reinforcing Riyadh’s position as a premier global entertainment destination.