Google to Release ChatGPT Rival Named Bard

FILE - A sign is shown on a Google building at their campus in Mountain View, Calif., Sept. 24, 2019. (AP Photo/Jeff Chiu, File)
FILE - A sign is shown on a Google building at their campus in Mountain View, Calif., Sept. 24, 2019. (AP Photo/Jeff Chiu, File)
TT
20

Google to Release ChatGPT Rival Named Bard

FILE - A sign is shown on a Google building at their campus in Mountain View, Calif., Sept. 24, 2019. (AP Photo/Jeff Chiu, File)
FILE - A sign is shown on a Google building at their campus in Mountain View, Calif., Sept. 24, 2019. (AP Photo/Jeff Chiu, File)

Google said Monday it will release a conversational chatbot named Bard, setting up an artificial intelligence showdown with Microsoft which has invested billions in the creators of ChatGPT, the hugely popular language app that convincingly mimics human writing.

ChatGPT, created by San Francisco company OpenAI, has caused a sensation for its ability to write essays, poems or programming code on demand within seconds, sparking widespread fears of cheating or of entire professions becoming obsolete, AFP said.

Microsoft announced last month that it was backing OpenAI and has begun to integrate ChatGPT features into its Teams platform, with expectations that it will adapt the app to its Office suite and Bing search engine.

The potential inclusion in Bing turned the focus on Google and speculation that the company's world-dominating search engine could face unprecedented competition from an AI-powered rival.

Media reports said the overnight success of ChatGPT was designated a "code red" threat at Google with founders Sergey Brin and Larry Page -- who left several years ago -- brought back to brainstorm ideas and fast-track a response.

The pressure to act was heightened by the poor earnings posted last week by Google-parent Alphabet, which fell short of investor expectations. The company last month announced that it was laying off 12,000 people as it put more emphasis on AI projects.

Google's announcement came on the eve of an AI-related launch event by Microsoft in yet a further sign that the two tech giants will do battle over the technology, also known as generative AI.

"Generative AI is a game changer and much like the rise of the internet sank the networking giants that came before (AOL, CompuServe etc.) it has the potential to change the competitive dynamic for search and information," said independent tech analyst Rob Enderle.

"Google still largely lives off the fact their search engine is the most widely used, this could change that, relegating them to history," he added.

- 'High-quality responses' -
In his blog post on Monday, Google CEO Sundar Pichai said that Google's Bard conversational AI was to go out for testing with a plan to make it more widely available "in the coming weeks."

Google's Bard is based on LaMDA, the firm's Language Model for Dialogue Applications system, and has been in development for several years.

"Bard seeks to combine the breadth of the world's knowledge with the power, intelligence, and creativity of our large language models," Pichai said.

"It draws on information from the web to provide fresh, high-quality responses," he added, hinting that the app would give up-to-the date responses, something ChatGPT is unable to do.

Before the emergence of ChatGPT, which was released in late November, Google had been reluctant to launch its own language-based AI fearing the reputational risk of releasing technology that wasn't ready.

Researchers using the same language models as Bard or ChatGPT have demonstrated the technology's ability to spew out misinformation or nonsense on a potentially massive scale.

Facebook-owner Meta in November was forced to take down the release of its own large language model called Galactica after three days when users shared its biased and incorrect results on social media within hours of its release.

Pichai insisted that responses churned out by Bard would "meet a high bar for quality, safety and groundedness in real world information."

And much like ChatGPT, Bard would source its responses from a limited version of its base language model in order to reduce computing power and reach a wider audience.

Crucially for its looming duel with Microsoft, Google also said that users would soon see AI-powered features in its search engine.

New-style responses would "distill complex information and multiple perspectives into easy-to-digest formats," Pichai said.

Search engines beefed up by generative AI "will give structured answers to questions and no longer links," Thierry Poibeau, of the CNRS research center in Paris, told AFP.

But bots like ChatGPT "also give wrong answers, which is annoying for a search engine," said Poibeau.



Google Holds Illegal Monopolies in Ad Tech, US Judge Finds, Allowing US to Seek Breakup

A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
TT
20

Google Holds Illegal Monopolies in Ad Tech, US Judge Finds, Allowing US to Seek Breakup

A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)
A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP)

Alphabet's Google illegally dominated two markets for online advertising technology, a judge ruled on Thursday, dealing another blow to the tech giant and paving the way for US antitrust prosecutors to seek a breakup of its advertising products.

US District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for "willfully acquiring and maintaining monopoly power" in markets for publisher ad servers and the market for ad exchanges which sit between buyers and sellers. Publisher ad servers are platforms used by websites to store and manage their ad inventory.

Antitrust enforcers failed to prove a separate claim that the company had a monopoly in advertiser ad networks, she wrote.

Lee-Anne Mulholland, vice president of Regulatory Affairs, said Google will appeal the ruling.

"We won half of this case and we will appeal the other half," she said, adding that the company disagrees with the decision on its publisher tools. "Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective."

Google's shares were down around 2.1% at midday.

The decision clears the way for another hearing to determine what Google must do to restore competition in those markets, such as sell off parts of its business at another trial that has yet to be scheduled.

The DOJ has said that Google should have to sell off at least its Google Ad Manager, which includes the company's publisher ad server and ad exchange.

Google now faces the possibility of two US courts ordering it to sell assets or change its business practices. A judge in Washington will hold a trial next week on the DOJ's request to make Google sell its Chrome browser and take other measures to end its dominance in online search.

Google has previously explored selling off its ad exchange to appease European antitrust regulators, Reuters reported in September.

Brinkema oversaw a three-week trial last year on claims brought by the DOJ and a coalition of states.

Google used classic monopoly-building tactics of eliminating competitors through acquisitions, locking customers in to using its products, and controlling how transactions occurred in the online ad market, prosecutors said at trial.

Google argued the case focused on the past, when the company was still working on making its tools able to connect to competitors' products. Prosecutors also ignored competition from technology companies including Amazon.com and Comcast as digital ad spending shifted to apps and streaming video, Google's lawyer said.